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Skills

  • Competitor analysis and market research
  • Organization
  • Affiliate marketing program development
  • Conversion tracking and analytics
  • Team building
  • Audience Segmentation and Targeting
  • Team management
  • A/B testing for website and campaign effectiveness
  • Relationship development
  • Google Analytics performance tracking

Work Experiences

  • Collaborated with developers and designers.
  • Conducted A/B testing on key landing pages, increasing the conversion rate by 29% through actionable insights.
  • Achieved a 46% boost in organic traffic.
  • Collaborated closely with developers and designers to create highly targeted remarketing ads, yielding a 31% improvement in customer return rates.
  • Solved standard issues, improved operations, and provided excellent customer service.
  • Looked for industry trends on social media and through online sources.
  • Boosted lead generation efforts.
  • Constructed user personas.
  • Contributed to a 35% increase in click-through rates.
  • Achieved 81% growth in reach.

Summaries

  • Achieved a 28% rise in repeat business over several months.
  • Clear understanding of data analysis and project management as well as process improvement training.
  • Adept at implementing SEM best practices.
  • Achieved results through precise ad targeting and segmentation.
  • Adept at leveraging market research and CRM data.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Adept at implementing SEO best practices.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • For new and existing customers, leads routine operations and special projects.
  • Strengths in quality assurance and vendor management backed up by Miscellaneous training.

Accomplishments

  • Led the overhaul of 3 email marketing campaigns, increasing open rates by 42% within the past year.
  • Utilized customer segmentation techniques to increase average order value (AOV) by 7%, enhancing overall customer lifetime value.
  • Worked with cross-functional teams to implement new SEO strategies, increasing overall search ranking positions by 18 within several months.
  • Monitored and leveraged site optimization tools to enhance site loading speed, resulting in a 31% lower page abandonment rate.
  • Resolved product issue through consumer testing.
  • Managed LinkedIn ad campaigns and improved lead quality by 59%, reducing cost per lead by 11% in 18 months.
  • Initiated cross-channel campaigns which contributed to a 84% rise in engagement metrics across owned social platforms.
  • Developed high-converting Google Display Ads with advanced targeting, growing overall impressions by 62% in 18 months.
  • Implemented SEO strategies that improved search engine ranking for Power BI, driving 74% increase in web visits.
  • Deployed chatbots on Asana to assist in follow-up processes and improve user experience, resulting in a 56% reduction in bounce rates.

Affiliations

  • Affiliate Summit Member
  • International Council of Nurses
  • Advanced Google Ads Certification
  • Certified Digital Marketing Professional (CDMP)
  • Toastmasters
  • National Association of Social Workers
  • Society of Human Resource Management
  • Digital Marketing Certified Associate (DMCA)
  • Inbound Marketing Certified by HubSpot Academy
  • Affiliate Marketing Association

Certifications

  • Certified Programmatic Specialist (CPS) (2016)
  • Certified Ecommerce Marketing Specialist (2021)
  • Certified Email Marketing Specialist 2021
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Analytics Individual Qualification (GAIQ) - 2021
  • Advanced Google Analytics Certification 2024
  • HubSpot Content Marketing Certification - 2024
  • Google Tag Manager Certification - 2017
  • Google Mobile Sites Certification - 2024
  • Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (2024)

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