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Skills

  • PeopleSoft
  • Risk management processes and analysis
  • Food preparation
  • Public speaking
  • Market Analysis
  • Interpersonal and written communication
  • Pricing tool development
  • Data entry
  • Business operations
  • Data Management

Work Experiences

  • Orchestrated framework and program advertising campaigns to drive marketing efforts.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Category helped me achieve $250,000.
  • Achieved coverage in 10 countries.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Accomplished this within 11 years.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved Excellence Award for outstanding international marketing campaign in 2024, which generated 44% increase in market share over 6 months.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.

Summaries

  • Innovative marketing leader with 4+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Clear understanding of client relations and strategic planning as well as vendor management training.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Leader who is detail-oriented, attentive, and decisive.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Professional with category, standard, and category expertise who is results-oriented and collaborative.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • International Marketing Manager with 15 years of successful budget management and team leadership experience.
  • Accomplished International Marketing Manager.
  • Customer-focused Sales Representative with 8 years of experience solving problems for clients.

Accomplishments

  • Documented and resolved metric which led to framework.
  • Designed and launched international webinars that attracted over 14 industry executives, expanding brand reach by 60%.
  • Increased website traffic from international markets by 50% using refined geo-targeted advertising strategies.
  • Partnered with global sales teams to execute region-specific campaigns, leading to 32% quarter-on-quarter growth in Chicago.
  • Enabled strategic localization of marketing materials, generating 59% higher response rates in key international markets.
  • Aligned with senior management to drive investment in new markets, leading to 65% revenue growth in the Southwest within the past year.
  • Built a cross-functional launch team for HubSpot, achieving global product rollout across 5 countries in record time.
  • Led market research in metric, identifying key niche markets that contributed to a 63% sales boost within 6 months.
  • Created scalable marketing frameworks tailored for diverse markets, resulting in a 25% efficiency improvement across international campaigns.
  • Led international e-commerce growth for Harbor & Co., translating to a 44% online sales increase in 4 new markets.

Affiliations

  • French-American Chamber of Commerce (FACC) - Business-to-Business International Relations
  • American Marketing Association
  • Global Strategic Management Association (GSMA) - Member of International Market Expansion Committee
  • Affiliate Member of Direct Selling Association (DSA) - International Channel Marketing Strategy Development
  • Facebook Blueprint Certification in Global Campaign Management 2022
  • American Marketing Association (AMA) - International Marketing Division
  • World Federation of Advertisers (WFA) - Active Contributor to Global Advertising Standards and Practices
  • Association of Information Technology Professionals
  • Society of Women Engineers
  • Chartered Institute of Marketing (CIM) - Global Marketing Strategy Certification

Certifications

  • Certified Customer Experience Professional (CCXP) – Customer Experience Professionals Association (CXPA)
  • Certified Cross-Cultural Communications Consultant (CCCC) – Lakeside Partners
  • Master Certificate in Global Marketing (MCGM) – Cedar Works
  • CompTIA A+ Technician
  • Digital Marketing Specialist – method – Ironclad Systems
  • Certified Supply Chain Professional (CSCP) – APICS
  • Certified Trade Professional (CTP) – International Trade Council
  • Certified International Sales Management Professional (CISMP) – International Association of Sales Professionals (IASP)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Certified Brand Manager (CBM) – Northwind

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