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Skills

  • Email Campaign Automation Tools (e.g., Asana)
  • Google Ads Certification
  • Branded Content Strategy
  • Inbound Traffic Optimization
  • Data-driven decision making
  • Organic Social Media Growth
  • Sales funnel analysis
  • Branding strategy development
  • Ad Copywriting & Design
  • Pay-Per-Click (PPC) Strategy

Work Experiences

  • Achieved a $188,000 increase in revenue.
  • Achieved a 28% faster load time.
  • Achieved a 57% decrease in CPA.
  • Completed within the past year.
  • Consulted with small businesses to optimize digital marketing strategies, resulting in a 75% growth in inbound traffic.
  • Achieved 21% under budget performance.
  • Achieved growth over a 3-month period.
  • Achieved results over 18 months.
  • Achieved 59% higher qualified leads.
  • Achieved a 25% reduction in churn rates.

Summaries

  • Analytical Freelance Junior Digital Strategist experienced in providing targeted inputs for a wide range of industries including Miscellaneous. Generated actionable insights that improved organic growth by 82% across social platforms.
  • Data-driven Freelance Junior Digital Strategist.
  • Detail-oriented Freelance Junior Digital Strategist with a goal to drive marketing alignment across departments. Elevated campaign results through audit-driven recommendations leadership, improving brand visibility by 83%.
  • Achieved growth within a 3-month campaign for a lifestyle brand.
  • Aligned marketing for B2B businesses.
  • Crafted personalized, data-driven digital strategies.
  • Analytical Freelance Junior Digital Strategist.
  • Developed content calendars.
  • Collaborated with senior teams to optimize digital campaigns.
  • Advocated for video content.

Accomplishments

  • Led weekly strategy meetings with internal and external teams, improving client satisfaction scores by 27%.
  • Overhauled existing PPC strategy by incorporating retargeting tactics, reducing the cost-per-acquisition (CPA) by 52%.
  • Devised a multichannel messaging strategy that grew client’s lead conversions by a significant 40% within the past year.
  • Developed weekly performance reports for stakeholders, translating data-driven insights into actionable marketing strategies, increasing engagement by 17%.
  • Developed client personas and customer journey maps based on extensive market research, driving a 42% increase in lead quality.
  • Led a data-driven performance marketing campaign for Brightline, improving ROI by 59% using conversion rate optimization techniques.
  • Optimized Google Ads campaigns for Meridian, reducing cost per click (CPC) by 54% while increasing overall conversions.
  • Built and presented detailed SEO reports to clients, tying keyword performance directly to revenue growth of 47% over two years.
  • Collaborated with graphic designers and copywriters to create visually compelling ad creatives, driving a 60% improvement in click-through rates (CTR).
  • Analyzed customer journey and implemented a CRO plan, boosting overall sales conversion rate by 51% within three years.

Affiliations

  • Participant, Social Media Marketing Masterclass at Vantage, 2023
  • Attendee, PPC World Summit, 2018
  • Member, Inbound Marketing Association, metric
  • Regular Contributor, SEO Best Practices Forum, standard
  • Member, SEO Professionals Association, method
  • Lead Strategist, Freelance Marketing Collective the Pacific Northwest, program
  • Speaker, Regional Web Performance Optimization Network, 2018
  • Certified, Google Ads Search Certification, 2020
  • Participant, Search Engine Optimization Workshop Series, 2017
  • Mentor, SEO Bootcamp for Junior Marketers, 2022

Certifications

  • Advanced PPC Strategy Certification – program
  • Facebook Blueprint Certification for Creative Strategy
  • Search Engine Marketing Professional Graduate Certificate – framework
  • Moz SEO Essentials Certification
  • Meta Certified Digital Marketing Associate
  • Email Marketing Certification - HubSpot Academy
  • Amazon Ads Campaigns Certification
  • Yoast SEO Training Certification
  • Digital Marketing Strategies Online Certification – framework
  • Marketing Strategy Specialization - Coursera 2019

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