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Skills

  • Experience creating marketing objectives
  • Marketing analytics
  • Promotions and marketing strategies
  • Content marketing strategy
  • Marketing material development
  • Internal / External Communications
  • Friendly and professional communications
  • Two-way communications equipment
  • Nonprofit marketing
  • Agent and seller communications

Work Experiences

  • Advised leadership on integrating marketing automation tools.
  • Tracked procedure data and tweaked marketing campaigns, which resulted in a 2% increase in sales.
  • Completed adoption over 3 months.
  • Achieved results across 12 months.
  • Collaborated with cross-functional teams.
  • Built competitive analysis reports that provided insights enabling a 18% rise in high-value client conversions from process patrons.
  • Achieved a 84% lower Cost Per Acquisition (CPA).
  • Accomplished this within 18 months.
  • Achieved website traffic growth of 30% year-over-year.
  • Boosted social engagement by 56%.

Summaries

  • Aligned with the latest analytics and marketing technology.
  • Ability to devise innovative strategies.
  • Dedicated to thorough and accurate research.
  • Achieved Innovation Award.
  • Clear understanding of project management and stakeholder engagement as well as workflow optimization training.
  • Achieved a 46% improvement in media coverage.
  • Marketing Communications Consultant who is dynamic and has 5 years of experience in data analysis.
  • Achieved 23% follower growth.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 62% boost in brand awareness.

Accomplishments

  • Led email marketing campaigns that had a 79% open rate and a 72% increased conversion rate over typical industry benchmarks.
  • Achieved a 15% greater ROI on ad spend through precise targeting and implementation of A/B testing across multiple ad campaigns.
  • Crafted and executed a content calendar for SAP, achieving a 66% increase in audience engagement over a 10-month period.
  • Conducted surveys that provided valuable insights leading to a 40% improvement in campaign targeting efforts.
  • Documented and resolved initiative which led to program.
  • Collaborated with sales and product teams to develop promotional materials, contributing to a 59% increase in product sales during a 12-month campaign.
  • Developed strategic partnerships that generated 16 new business opportunities, increasing overall brand visibility by 72%.
  • Formulated and executed brand awareness initiatives impacting 12 countries and successfully attracting 2% new customers.
  • Consulted with executive teams to align marketing initiatives with overall business goals, driving a 43% increase in marketing efficiency.
  • Streamlined paid social media advertising strategies on Salesforce, reducing Cost Per Acquisition (CPA) by 50% while increasing lead generation by 29%.

Affiliations

  • Freemason
  • Marketing Communications Executive International (MCEI)
  • Project Management Institute (PMI) - Marketing Division
  • Women in Digital – Global Community for Digital Marketers
  • Society for Marketing Professional Services (SMPS)
  • Interactive Advertising Bureau (IAB)
  • HubSpot Academy Certification in Inbound Marketing
  • American Marketing Association (AMA)
  • Digital Analytics Association (DAA)
  • Academy of Marketing Science (AMS)

Certifications

  • HubSpot Content Marketing Certification
  • Salesforce Certified Marketing Cloud Consultant
  • SHRM Certified Professional (SHRM-CP)
  • Certified Brand Communication Manager, Vantage
  • Apple Certified Associate (ACA)
  • Google Certified Professional Cloud Architect
  • CompTIA A+ Technician
  • Google Shopping Ads Certification
  • First Aid/CPR Certified
  • Certified Inbound Marketing Specialist - method

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