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Skills

  • Media Coverage Monitoring
  • Social Listening for Brand Insights
  • Stakeholder communication
  • Presentation/public speaking skills
  • Audience Growth & Engagement Metrics
  • Client Account Management in PR
  • Shareholder Confidence Improvement Strategies
  • Feature Story Placement
  • Speech writing for executives
  • High-Level Client Consultations

Work Experiences

  • Achieved 15 brand collaborations.
  • Achieved a reach of 6 viewers.
  • Collaborated with cross-functional teams to establish social media strategies that led to a 15% growth in followers and a 16% increase in engagement rate.
  • Contributed to a 85% share increase.
  • Advised leadership on media opportunities.
  • Achieved 7 successful collaborations.
  • Achieved a 16% savings for clients.
  • I'm in charge of sponsorship requests.
  • Worked with high-profile photographers and their editors to provide them with the content they needed for coverage of the event in the media.
  • Aligned communication strategies.

Summaries

  • Attracted 8 participants.
  • Aligned marketing and PR channels.
  • Achieved 23% increases in client reach.
  • Conducted competitor analysis.
  • Analytical PR Assistant with expertise in KPIs.
  • Attracted more than 8 attendees.
  • Built journalist relationships.
  • Achieved 77% more feature stories in national outlets.
  • Achieved a 53% rise in client visibility.
  • Attracted over 18 attendees.

Accomplishments

  • Fostered relationships with 17 industry influencers, increasing brand mentions on social media by 23% and driving web traffic by 76%.
  • Coordinated 10 press conferences annually, securing appearances from system and attracting over 16 participants at each event.
  • Successfully managed a PR crisis situation, transforming negative press into neutral and positive discussions, leading to 34% better brand sentiment.
  • Crafted and delivered highly customized pitches, generating a 48% higher acceptance rate among trade magazines and Miscellaneous publications.
  • Designed and implemented media pitching processes that improved story pickup rates by 54% among top-tier publications.
  • Demonstrated exceptional media pitching abilities, securing coverage in system and resulting in a 8% increase in social media engagement.
  • Coordinated national PR project launch, generating 12 media mentions in key outlets and resulting in 85% growth in brand reach.
  • Developed and executed PR strategies that resulted in 14 media impressions and contributed to a 54% increase in positive brand perception.
  • Achieved 7 successful placements of major client stories through targeted press pitches, contributing to a 39% boost in client visibility.
  • Negotiated and secured in-kind partnerships worth $10, enhancing campaign effectiveness and media engagement.

Affiliations

  • Volunteer, PRSA Ethics Month Event Coordinator
  • Member, Event Planning Committee, PRSA category
  • Member, Global Communications Certification Council (GCCC)
  • Attendee, Social Media Strategies Summit for PR Professionals 2024
  • Reviewer, PR Journal Submissions for process
  • Alumni, system Public Relations Club
  • Participant, International Association of Business Communicators (IABC) Global Certification Program
  • Founding Member, Young Professionals in PR, system
  • Speaker, method on Crisis Communications Management
  • Committee Chair, Social Media & Digital Communication, PRSA

Certifications

  • Certified Event Planning Specialist (CEPS) - Harbor & Co.
  • Certified Communication Management Professional (CMP) - Global Communication Certification Council, 2015
  • Accreditation in Public Relations (APR) - Public Relations Society of America (PRSA), 2020
  • Public Speaking and Media Training - Lakeside Partners, 2016
  • Event Planning and Media Logistics Certification - Ironclad Systems, 2015
  • Reputation Crisis Management Workshop - Summit Group, 2024
  • Certified Digital PR Specialist - Vantage, 2015
  • SEO Foundations for Public Relations - SEMrush Academy, 2019
  • Marketing Public Relations (MPR) Certification - Meridian, 2023
  • Certified Corporate Communications Specialist - International Association of Business Communicators (IABC), 2020

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