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Skills

  • Time-sensitive crisis management
  • Content creation for social media
  • Vendor Relations & Event Logistics
  • KPI-Driven Public Relations Campaigns
  • Social Listening for Brand Insights
  • Feature Story Placement
  • Negotiation of Media Buy Plans
  • Speech writing for executives
  • Stakeholder communication
  • Media Training & Client Support

Work Experiences

  • Achieved 3% acceptance rates.
  • Coordinated and executed 8 large-scale PR events annually in Portland, each attracting over 10 attendees and securing positive press coverage.
  • Aided executive leadership in decision-making.
  • Achieved 15 brand collaborations.
  • Make invitations and send them out when the time comes.
  • Advised leadership on media opportunities.
  • Co-developed press kits for HubSpot, ensuring consistency across marketing materials and timely distribution to over 18 media outlets.
  • Crafted engaging, tailored pitches for clients, resulting in 17% acceptance rates and inclusion in Miscellaneous magazines.
  • Assisted in planning product launches.
  • Collaborated with video production teams.

Summaries

  • Bolstered shareholder confidence by 84%.
  • Achieved 42% growth in social media followers within one year.
  • Contributed to stronger brand awareness.
  • Analytical PR Assistant versed in understanding KPIs and reporting on PR performance metrics. Contributions have led to measurable success in enhancing media coverage and brand positioning in highly competitive markets.
  • Adept at organizing PR events for positive media coverage.
  • Boosted brand visibility.
  • Agile PR Assistant with a diverse portfolio of executing high-profile campaigns for brands in Miscellaneous. Proven effectiveness in driving engagement through data-backed social media strategies and consistent media pitching.
  • Achieved a 21% success rate in gaining positive coverage.
  • Achieved 77% more feature stories in national outlets.
  • Attracted 8 participants.

Accomplishments

  • Generated over 3 million media impressions through targeted PR campaigns, contributing to an increase in revenue by 25%.
  • Initiated and executed a cross-functional PR campaign that contributed to a 49% better alignment across the marketing, branding, and communications teams.
  • Successfully managed a PR crisis situation, transforming negative press into neutral and positive discussions, leading to 34% better brand sentiment.
  • Reduced PR-related costs by 17% through negotiations with vendors and efficient budget allocation, while still achieving significant media traction.
  • Crafted and delivered highly customized pitches, generating a 48% higher acceptance rate among trade magazines and Miscellaneous publications.
  • Managed day-to-day operations of PR activities, ensuring all client objectives were met and contributing to a 15% year-over-year growth in earned media.
  • Fostered relationships with 17 industry influencers, increasing brand mentions on social media by 23% and driving web traffic by 76%.
  • Leveraged relationships with journalists and bloggers to secure 5 top-tier media placements across 8 platforms.
  • Designed and implemented media pitching processes that improved story pickup rates by 54% among top-tier publications.
  • Negotiated and secured in-kind partnerships worth $10, enhancing campaign effectiveness and media engagement.

Affiliations

  • Speaker, method on Crisis Communications Management
  • Certified User, Tableau via PRSA Digital PR Certificate Program
  • Volunteer, PRSA Silver Anvil Awards Committee
  • Member, Global Communications Certification Council (GCCC)
  • Member, Event Planning Committee, PRSA category
  • Member, National Association of Black Journalists (NABJ) Affiliate Group
  • Founding Member, Young Professionals in PR, system
  • Public Relations Coordinator, Women in Communications (WIC), Boston
  • Attendee, IPRA World Congress 2016
  • Volunteer, PRSA Ethics Month Event Coordinator

Certifications

  • Certified Communication Management Professional (CMP) - Global Communication Certification Council, 2015
  • Crisis Management and Communication Certification - Cedar Works, 2021
  • Public Speaking and Media Training - Lakeside Partners, 2016
  • Advanced Public Relations Workshop - Ironclad Systems, 2021
  • Certified Media Buyer - Summit Group, 2024
  • Google Analytics Certification – standard 2020
  • Digital Marketing & PR Analytics Specialist - Beacon Labs, 2022
  • Certified Event Planning Specialist (CEPS) - Harbor & Co.
  • Certified Corporate Communications Specialist - International Association of Business Communicators (IABC), 2020
  • Event Planning and Media Logistics Certification - Ironclad Systems, 2015

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