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Skills

  • Digital content strategy
  • Organization
  • Project organization
  • Analytics reporting and interpretation
  • Content management systems (CMS) proficiency
  • Community outreach and engagement
  • First Aid/CPR
  • Relationship development
  • Cross-team collaboration
  • AP Style Proficiency

Work Experiences

  • Analyzed audience data post-publication to refine feature placement strategies, improving front-page performance by 75% %.
  • Achieved consistent top-ranking positions in standard.
  • Combined text, video, and graphics.
  • Adapted ideas into multimedia packages.
  • Collaborated with editors on sensitive stories.
  • Collaborated with social media teams to distribute exclusive interviews and features, increasing article shares by 29%.
  • Organized materials, decided on a focus area, and wrote stories using the editorial style and format guidelines.
  • Achieved results in 2022.
  • Achieved 17k+ pageviews on an investigative feature within 48 hours of publishing by tapping into trending topics.
  • Boosted daily readership to 3 unique users.

Summaries

  • Achieved 37% increase in donations to system.
  • Achieved 2 unique users during coverage of standard.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Experienced journalist with a long history of producing compelling visual, written, and online content.
  • Accomplished Features Reporter, recognized for a Innovation Award nomination for in-depth articles on initiative in Raleigh; dedicated to delivering informative, human-centered stories.
  • Attracted 16% higher-than-average online engagement rates.
  • Adept at breaking human-interest stories.
  • Audience-centric Features Reporter adept at applying SEO best practices, achieving top search engine results on feature headlines and driving readership growth.
  • Accomplished Features Reporter.
  • Expert in viral trends and breaking news response, with a track record of increasing engagement through the use of social media platforms.

Accomplishments

  • Maintained strong working relationships with PR representatives and local leaders to continue generating exclusive, timely content for feature articles.
  • Led efforts to embed multimedia elements like videos and infographics into long-form content, enhancing reader comprehension by 37% %.
  • Revamped feature summaries for email newsletters, resulting in a 63% higher clickthrough rate from digital subscribers.
  • Delivered in-depth, human interest stories that significantly increased social shares, driving promotional reach by 63% % in 18 months.
  • Played a key editorial role in redesigning the feature section of the website, which ultimately enhanced page views by 25% %.
  • Analyzed post-publication performance metrics and implemented keyword optimization tactics, driving a 55% increase in search engine visibility.
  • Conducted thorough research for feature stories, vetting sources and cross-referencing information, improving accuracy and trust by 49% %.
  • Researched and reported on underrepresented voices in the community, creating content that resulted in a 36% growth in niche audience segments.
  • Spearheaded mobile optimization initiatives for long-form features, resulting in a 76% improvement in mobile audience retention.
  • Authored in-depth features on trending topics, increasing total publication views by 46% in the past year.

Affiliations

  • Media Law Resource Center (MLRC)
  • International Consortium of Investigative Journalists (ICIJ)
  • Poynter Institute for Media Studies
  • National Association of Hispanic Journalists (NAHJ)
  • ProPublica Emerging Reporters Program Alumni
  • Association of Information Technology Professionals
  • Columbia School of Journalism Alumni Network
  • American Press Institute (API)
  • Jaycees
  • Society of Women Engineers

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Apple Certified Associate (ACA)
  • Certificate in Investigative Journalism - Vantage
  • Bachelor of Arts in Journalism – standard, 2018
  • Knight Center for Journalism in the Americas Certificate - University of Texas
  • Certificate in Broadcast Journalism – Ironclad Systems
  • SEO for Journalists Certification – Northwestern University
  • Data Wrangling for Journalists Certificate - Northwind
  • Fact-checking Certification - International Fact-Checking Network
  • Pew Center for Digital Journalism Fellowship - Lakeside Partners

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