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Skills

  • Increasing public awareness
  • MS Office
  • Staff development
  • Conflict resolution
  • Food preparation
  • Inspection reviews
  • Vendor relationship management
  • Clerical support
  • Interpersonal and written communication
  • System equipment

Work Experiences

  • Achieved 44% higher post-event customer retention rate.
  • Successfully managed 5 accounts at the same time to increase the company's revenue by 14%.
  • Worked with accountholders and representatives to resolve issues and keep over 18 the past year customers happy.
  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Pushed my team to achieve and exceed sales goals.
  • Worked with media representatives to ensure that special events were covered effectively.
  • Collaborated with Event Promotions Representative and Event Promotions Representative on campaign planning, design, implementation, and evaluation.
  • Achieved growth over 2022.
  • Achieved 28% better targeting for future campaigns.
  • Devised and implemented effective marketing strategies to help category and process grow.

Summaries

  • Cross-functional collaboration, budget management, and cross-functional collaboration led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.
  • Account Executive with a thorough understanding of strategic planning and a strong desire to increase sales in order to maximize company revenue.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Proven track record of maintaining existing client relationships while growing revenue from new ones.
  • Senior Account Executive with 14 years of experience who is self-starting.
  • Event Promotions Representative is a multi-talented Event Promotions Representative who is consistently rewarded for planning and operational improvements.
  • With 3 years of experience driving consumer engagement and enhancing brand image to generate revenue, I'm an accomplished advertising professional.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • Account management training in vendor management and method.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.

Accomplishments

  • Improved
  • Developed
  • Conducted in-depth market research and competitor analysis ahead of key events, helping improve event targeting and increasing relevant client engagement by 25%.
  • Ensured
  • Employed guerrilla marketing tactics at metric, rapidly accelerating product brand recognition by 23% during event coverage.
  • Coordinated the distribution of custom-branded promotional materials, contributing to a 58% boost in product awareness among attendees.
  • Monitored
  • Documented
  • Researched
  • Streamlined

Affiliations

  • National Association of Social Workers
  • Entertainment Services and Technology Association (ESTA)
  • Meeting Professionals International (MPI)
  • Hospitality Sales and Marketing Association International (HSMAI)
  • Promotional Products Association International (PPAI)
  • Toastmasters
  • Outdoor Media Association (OMA)
  • Rotary International
  • Project Management Institute
  • Business Marketing Association (BMA)

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Negotiation Training Certificate
  • CompTIA Network+
  • Professional Certified Marketer (PCM)
  • Email Marketing Certified (by ServiceNow, 2015)
  • Google Ads Certification
  • ServSafe
  • Certified Meeting Manager (CMM)
  • Adobe Certified Expert (ACE) in Marketo
  • Certified in Exhibition Management (CEM)

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