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Skills

  • ROI Improvement
  • Revenue growth initiatives
  • Advanced Data Modelling Techniques
  • Survey Design and Execution
  • Consumer Behavior Analytics
  • Customer Feedback Integration
  • Predictive analytics modeling
  • Trend analysis in global markets
  • Advanced Competitor Analysis
  • Stakeholder Communication and Alignment

Work Experiences

  • Conducted multi-source market research for product lifecycle reviews, directly facilitating a 39% decrease in customer churn.
  • Collaborated with external vendors.
  • Conducted multi-source market research.
  • Developed annual global market intelligence report.
  • Built out a global market intelligence sharing platform, reducing redundant efforts across geographies and saving an estimated 33% in resource costs.
  • Collaborated with product development teams to integrate customer feedback from diverse international markets, leading to the successful launch of QuickBooks in 2016.
  • Built a global market intelligence sharing platform.
  • Contributed to faster decision-making processes.
  • Developed mitigation strategies.
  • Am in charge of the quarterly market forecasting relationship between countries, businesses, and teams.

Summaries

  • Achieved significant success in optimizing post-launch product analysis, resulting in 51% attainment of annual sales goals within the first 9 months of launch.
  • Adept at generating data-driven decisions.
  • Business-savvy Global Market Intelligence Manager with 10 years of experience building responsive intelligence databases that reduced decision-making lag times by 69%.
  • Accomplished Global Market Intelligence Manager with over 12 years of experience driving data-driven decisions and increasing market share through comprehensive competitor analysis and strategic insights reporting.
  • Delivered practical insights.
  • Accelerated event-driven decision-making.
  • Conducted multi-source evaluations.
  • Data-informed strategist skilled at developing and executing pricing and positioning improvements that increased overall margins by $7 for the Salesforce portfolio.
  • Adjusted strategies across global markets.
  • Achieved 45% forecast accuracy.

Accomplishments

  • Spearheaded the creation of a global market intelligence database, streamlining access to key market insights for 13 stakeholders across the organization, reducing research time by 64%.
  • Mentored and developed a team of 16 market analysts, significantly increasing their proficiency in global market research techniques and boosting team output by 17%.
  • Developed and implemented a comprehensive competitor monitoring system, enabling the marketing team to optimize global campaigns with a 80% increase in lead generation.
  • Worked closely with analytics teams to identify and capitalize on growth opportunities within emerging markets, contributing to 6% increase in market penetration.
  • Streamlined market intelligence reporting for 16 regions, resulting in faster decision-making and a reduction in analysis time by 58%.
  • Presented market intelligence findings to the C-Suite, leading to the adoption of 15 new strategic initiatives that grew market share by 80% in the Northeast.
  • Developed and implemented customer attrition reduction strategies across key global markets, decreasing churn by 77% within 6 months.
  • Led the execution of multiple global survey research projects, which provided actionable insights into customer satisfaction and led to a 37% reduction in churn.
  • Liaised with internal and external stakeholders to develop global market research studies that identified unmet customer needs, fueling product innovations worth 2 in revenue.
  • Introduced process improvements in survey design and execution, increasing response rates by 41% and capturing more accurate global consumer insights.

Affiliations

  • Member, American Marketing Association (AMA), particularly in the strategic partnerships and market growth committee.
  • Member of the Global Market Expansion Conference Committee, coordinating breakout sessions on strategic planning.
  • Attendee and speaker at the Emerging Markets Intelligence Forum 20XX, reporting on competitive adversary advancements.
  • Instructor roles at metric Seminar Series, specializing in ROI Improvement and market entry strategies.
  • Participant in the International Marketing and Intelligence Association (IMIA), with a focus on networking market intelligence managers.
  • Educational training in International Business from category, focusing on global market operations.
  • Certified Export Professional (CEP) through metric, qualified in managing international market entry barriers.
  • Member of the International Economic Policy Association, focusing on global trade impacts on market opportunities.
  • Co-hosted strategy development sessions at the Institute for International Economic Studies (IIES).
  • Contributor to the Corporate Research Forum (CRF) special interest group on innovation-driven services market expansion.

Certifications

  • Pricing Strategy Optimization Certificate - Brightline
  • Certified Professional in Strategy (CPS) – Brightline
  • Accredited in Business Valuation (ABV) – 2016
  • Certified Customer Insights Expert – Summit Group
  • Certified Information Systems Manager (CISM) Summit Group
  • AI for Business Strategies Certification – Ironclad Systems
  • Leadership and Change Management Certificate - Summit Group
  • SQL for Data Science – Coursera or category
  • Certificate in Business Data Analytics - Northwind
  • Executive Program in Market Intelligence – framework

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