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Skills

  • Content personalization for student outreach
  • Cross-functional collaboration
  • High school and community college partnerships
  • Organization
  • Budgets
  • Application funnel optimization
  • Cross-cultural communication
  • Relationship development
  • Operational improvement
  • Budget management for outreach programs

Work Experiences

  • Orchestrated method and initiative advertising campaigns to drive marketing efforts.
  • Increased Jira sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Authored all recruitment materials for the 2016 academic year, helping admissions meet or exceed application targets.
  • Analyzed market trends and demographic data.
  • Oversaw the launch of 9 new products in order to increase market share and generate revenue of $16.
  • Sold and distributed over $8 worth of QuickBooks.
  • Achieved a record-high retention rate of 65% by implementing personalized onboarding and orientation programs.

Summaries

  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved impactful enrollment growth.
  • Achieved a 61% increase in prospective student web traffic.
  • Achieved a 74% increase in enrollment yield.
  • Achieved 30% growth in low-income student enrollments.
  • Achieved a 51% boost in conversion rates.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Enrollment Manager is a multi-talented Enrollment Manager who is consistently rewarded for planning and operational improvements.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the system business.
  • Strengths in client relations and cross-functional collaboration backed up by Miscellaneous training.

Accomplishments

  • Initiated a social media engagement campaign that grew prospective student inquiries from target demographics by 31%.
  • Collaborated with team of 9 in the development of category.
  • Hosted international recruitment webinars that contributed to a 29% increase in overseas applications.
  • Developed a program-specific marketing outreach in coordination with department heads, resulting in a 35% increase in enrollees for targeted courses.
  • Created detailed demographic reports that helped structure a diversity recruitment plan, leading to a 35% increase in minority student enrollment.
  • Built partnerships with local employers to create flexible degree paths for working professionals, increasing non-traditional student enrollment by 74%.
  • Resolved product issue through consumer testing.
  • Developed targeted outreach content for veterans, leading to a 49% increase in veteran/military enrollment.
  • Analyzed historical data to forecast upcoming trends, allowing the institution to allocate resources more efficiently and increasing enroll-to-admission yield by 85%.
  • Implemented data-driven enrollment strategies, increasing overall enrollment by 70% within 17 months.

Affiliations

  • National Career Development Association (NCDA)
  • Council for Adult and Experiential Learning (CAEL)
  • International Council of Nurses
  • College Board Enrollment Management Leadership Program
  • National Institute for the Study of Transfer Students (NISTS)
  • Toastmasters
  • National Council for Enrollment Decision-Making in Higher Education
  • Association of International Education Administrators (AIEA)
  • Online Learning Consortium (OLC)
  • University Professional & Continuing Education Association (UPCEA)

Certifications

  • Certified Event Planner - Brightline
  • Financial Aid Compliance Certification - Ironclad Systems
  • Certified Business Analysis Professional (CBAP)
  • Enrollment Funnel Optimization Specialist Certification
  • Inbound Marketing Certified by HubSpot
  • Project Management Professional (PMP)
  • Certified Enrollment Management Professional (CEMP)
  • Certified Diversity Recruitment Expert (CDRE)
  • Cisco Certified Internetwork Expert (CCIE)
  • Scholarship Management and Strategy Certification - Lakeside Partners

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