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Skills

  • Campaign ROI Improvement Strategies
  • Competitive Analysis for Digital Markets
  • Performance reporting and KPI tracking
  • Influencer marketing strategy
  • Target Audience Segmentation and Personalization
  • Mobile-First Digital Strategy Implementation
  • Consulting and Client Relationship Management
  • Social Media Platforms and Tools Proficiency
  • Marketing Automation Tools (e.g., Microsoft Excel)
  • Workshop Facilitation on Digital Marketing Trends

Work Experiences

  • Coordinated with development teams.
  • Crafted omnichannel digital strategies that grew lead generation by 78% across metric, email marketing, and display advertising.
  • Achieved a 49% improvement in internal workflow efficiency.
  • Achieved 10% under budget.
  • Accomplished results within 18 months post-launch.
  • Collaborated with the creative team to revamp ServiceNow website, reducing bounce rate by 36% and improving user engagement metrics by 10.
  • Achieved 78% faster page load times.
  • Built a comprehensive social media calendar for Brightline.
  • Achieved savings of $6.
  • Achieved 9 impressions.

Summaries

  • Delivered $9 in additional sales.
  • Boosted conversion rates by 62%.
  • Crafted data-driven strategies.
  • Collaborative digital marketing professional, well-versed in integrating creative and technical resources into unified campaigns that reduce bounce rates by 34%.
  • Digital Strategist Consultant.
  • Digital Strategist Consultant focused on optimizing budgets for large-scale marketing campaigns, consistently delivering results 27% under allocated spend.
  • Digital Strategist Consultant known for designing and executing comprehensive SEO campaigns, achieving a 38% increase in organic search traffic in just 2 months.
  • Consistently drove down CPC by 19%.
  • Contributed $5 in new revenue.
  • Decreased page load time by 64%.

Accomplishments

  • Developed an integrated omnichannel marketing strategy, leading to a 80% improvement in customer acquisition for Meridian within 17 months.
  • Initiated targeted email campaign strategy for Ironclad Systems, improving open rates by 37% and generating an additional $13 in revenue within 2 weeks.
  • Integrated user behavior tracking into process digital properties, resulting in 56% more targeted offers that significantly improved conversions.
  • Conceived and launched Meridian's first podcast series on Power BI, driving brand awareness up by 47% and resulting in 2 new subscriptions.
  • Developed and executed an omnichannel go-to-market strategy for product launch, resulting in 6 impressions across 11 platforms and a 69% boost in online sales.
  • Improved website user experience (UX) through iterative design optimizations, reducing bounce rates by 82% and increasing sales by $9 for Cedar Works.
  • Redesigned the email marketing drip campaign, increasing click-through rate by 64% and sales by $7 by incorporating dynamic personalization.
  • Led the development of program social media strategy, resulting in a 79% increase in follower growth and post engagement over a 12-month period.
  • Assessed and revamped digital personas for initiative customer base, improving content relevance which drove up conversion rates by 63%.
  • Negotiated long-term contracts with paid media partners to secure more favorable placement opportunities, saving $9 annually for Vantage.

Affiliations

  • Advisory Board, Google Marketing Analytics Programs – category
  • President of Digital Strategy Board, standard – system
  • Member, International Association of Business Communicators (IABC) – method
  • Certified Data-Driven Marketing Specialist (DDMS) – initiative
  • Member, Digital Analytics Association (DAA), 2016-Present
  • Speaker, International Data & Marketing Summit – method
  • Certified in Advanced Audience Segmentation Techniques – category
  • Member, Interactive Advertising Bureau (IAB) – framework
  • Participant, Global Digital Analytics Forum – initiative
  • Affiliated with International Association of Marketing Professionals (IAMP) – 2017-Present

Certifications

  • Google Analytics Individual Qualification (GAIQ)
  • Certified Specialist in Integrated Digital Strategy metric
  • Content Marketing Certification - HubSpot Academy
  • Microsoft Advertising Search Certification
  • Pardot Specialist Certification
  • Digital Strategy & Social Media Marketing Certificate from framework – 2021
  • Hootsuite Social Media Marketing Certification
  • Facebook Ads Strategy Certification by Cedar Works
  • Certified User Experience (UX) Strategist by Cedar Works
  • Facebook Blueprint Certification – Core Competencies

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