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Skills

  • Digital media buying & planning
  • A/B testing and optimization
  • Database management
  • Cost-Per-Click (CPC) Optimization
  • Branding
  • Search Engine Optimization (SEO)
  • Digital marketing
  • Google Analytics reporting
  • Customer demographics
  • Customer journey mapping

Work Experiences

  • Exceeded sales goals by 9% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Championed omni-channel marketing efforts, merging online and offline strategies that resulted in metric.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Continuously optimized audience segmentation strategies, resulting in a 43% reduction in customer acquisition cost and improved targeting accuracy.
  • Boosted yearly revenue by $7.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Tracked process data and tweaked marketing campaigns, which resulted in a 3% increase in sales.
  • Planned and executed events and marketing programs that resulted in 2 times the number of qualified leads that were expected.

Summaries

  • Achieved 21% improvements in CPM efficiency.
  • Achieved a 28% increase in revenue.
  • Achieved 16% growth in new users.
  • Achieved a 83% higher level of reporting accuracy.
  • Accomplished Digital Planner with a history of successful collaboration with key stakeholders, resulting in the presentation of insights that led to a 64% increase in marketing budgets.
  • Achieved a 66% return on investment.
  • Digital Planner who is dynamic and has 14 years of experience in quality assurance.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Achieved quantifiable business growth.

Accomplishments

  • Created media plans for 18 paid campaigns across category, driving a 20% rise in conversions over two years.
  • Resolved product issue through consumer testing.
  • Analyzed conversion funnels for metric, providing actionable insights that decreased drop-off rates by 72%.
  • Implemented retargeting strategies across social media platforms, leading to a 73% increase in conversion rates from repeat visitors.
  • Managed a total media budget of $16 across various platforms, ensuring delivery within budget and maximizing returns.
  • Enhanced internal reporting processes through innovative dashboards, reducing data retrieval time by 33% and increasing team efficiency.
  • Directed omni-channel marketing campaigns that merged online and offline efforts, resulting in a process improvement in customer engagement.
  • Developed digital audience profiles based on metric data that improved targeting and resulted in a 21% higher engagement rate.
  • Led an A/B testing initiative for system, ultimately improving conversion rates by 41%, boosting yearly revenue by $10.
  • Improved account performance by overseeing a PPC strategy that led to a 38% drop in cost per click (CPC) and a 48% increase in traffic.

Affiliations

  • Certified Salesforce Marketing Cloud Specialist
  • Society of Women Engineers
  • Member of the User Experience Professionals Association (UXPA)
  • Rotary International
  • Agile Marketing Alliance Membership
  • National Association of Social Workers
  • Certified Professional in Digital Media Buying and Planning
  • CMI Content Marketing Certification
  • Google Analytics Certified Professional (2018)
  • Certified Data & Marketing Association (DMA) Professional

Certifications

  • Facebook Certified Media Buying Professional
  • Certified Public Accountant (CPA)
  • Adobe Certified Expert (ACE) in Adobe Analytics
  • Digital Media Buying & Planning by Interactive Advertising Bureau (IAB)
  • LinkedIn Marketing Solutions Fundamentals
  • Futurism Digital Strategy Certificate
  • Advanced Conversion Rate Optimization Certification by Beacon Labs
  • Certified Digital Marketing Professional (CDMP) by Harbor & Co.
  • Cisco Certified Network Associate (CCNA)
  • Apple Certified Associate (ACA)

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