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Skills

  • SEO optimization
  • Articulate communications
  • Budgets
  • Press release writing
  • Social media content creation
  • Keyword research
  • Email marketing
  • Brand voice consistency
  • Ad copy development
  • Customer service

Work Experiences

  • Gave editorial advice to other departments, including the system team, which was dedicated to producing high-quality content.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Looked for industry trends on social media and through online sources.
  • Authored SEO-optimized website copy.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Adapted global marketing materials for local markets, increasing international engagement by 46% across 11 regions.
  • Answered 10 calls per several months to help customers with their questions and concerns.
  • Assisted in writing press releases for product launches, resulting in coverage from major media outlets and improving brand exposure by 31%.
  • Analyzed metrics from previous campaigns.

Summaries

  • Expert project manager capable of collaborating and coordinating efforts to consistently produce marketing and advertising collateral that increases process clients' awareness and profitability.
  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Collaborative Copywriting Intern.
  • Achieved 71% higher brand exposure.
  • Conducted keyword research.
  • Copywriting Intern with 2 years of successful quality assurance and budget management experience.
  • Ambitious Copywriting Intern.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with cross-functional departments to produce clear and concise press releases, featured in 15 publications.
  • Drafted product descriptions that contributed to a 80% increase in purchases across multiple digital platforms.
  • Led the redesign of product pages that led to a 53% increase in average time spent on page and reduced bounce rates.
  • Contributed to a category that involved drafting, editing, and finalizing program for use across 11 different marketing channels.
  • Researched and introduced procedure to automate risk assessment, reducing production time by 11 hours weekly.
  • Created and managed a content calendar, ensuring timely delivery of 15 social media posts, blogs, and emails across 27% of planned channels.
  • Led quality control for copy, reducing website or app content errors by 41% within 8 months, improving overall user experience.
  • Contributed copy suggestions during 17 product launch campaigns which increased customer interest by 68% over a three years period.
  • Researched and implemented keyword strategies that improved SERP positioning for 8 targeted keywords by 43% within 12 weeks.

Affiliations

  • Association of National Advertisers (ANA)
  • American Society of Safety Professionals
  • Young Entrepreneur Council (YEC)
  • Public Relations Society of America (PRSA)
  • National Association of Independent Writers and Editors (NAIWE)
  • HubSpot Content Strategy Certification
  • Society for Technical Communication (STC)
  • Freemason
  • Professional Writers' Alliance (PWA)
  • Toastmasters

Certifications

  • Advanced SEO Writing Certification by Copyblogger
  • Writing for Nonprofits with Compassion & Clarity – Udemy
  • CompTIA Security+
  • Cisco Certified Internetwork Expert (CCIE)
  • SHRM Certified Professional (SHRM-CP)
  • Introduction to Social Media Strategy – Coursera x Buffer
  • The Marketing Copywriting Masterclass by CreativeLive
  • LinkedIn Learning: Creativity for All by Adobe
  • LinkedIn Learning: Writing with Impact & Humor
  • Google Certified UX Writer - Google Career Certificates

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