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Skills

  • Social media content creation
  • Press release writing
  • Ad copy development
  • Organization
  • Project organization
  • First Aid/CPR
  • Marketing and advertising strategies
  • Google Analytics
  • Operational improvement
  • Time management

Work Experiences

  • Achieved results during a 13-month period.
  • Analyzed metrics from previous campaigns.
  • Achieved a 68% uplift in brand perception surveys.
  • Achieved 11% growth in subscriber engagement.
  • Assisted in crafting sales letters.
  • Adapted global marketing materials for local markets, increasing international engagement by 46% across 11 regions.
  • Analyzed metrics from previous campaigns to adjust language and tone in future efforts, resulting in a 68% increase in overall engagement.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Played an important role in creative planning and review sessions working with a talented team to improve the quality of content and designs.
  • Gave editorial advice to other departments, including the system team, which was dedicated to producing high-quality content.

Summaries

  • Applied advanced SEO techniques.
  • Conducted keyword research.
  • Collaborative approach to marketing.
  • Ambitious Copywriting Intern.
  • Adept at producing content across various formats.
  • Collaborative Copywriting Intern experienced in working with cross-functional teams to maintain brand voice consistency across 3 social media platforms and digital channels.
  • Innovative copywriter with a background in strategic planning, bringing 16 years of proven marketing and advertising strategies to the table.
  • Copywriter with 13 years of client-focused service, project management, and revenue-generating content creation experience.
  • Applied audience research insights.
  • Boosts digital marketing performance.

Accomplishments

  • Collaborated with cross-functional departments to produce clear and concise press releases, featured in 15 publications.
  • Developed slogan ideas for 18 brand identity projects, each designed to unify messaging across method customer touchpoints.
  • Contributed to an email marketing campaign that resulted in a 75% improvement in customer retention rates over the past year.
  • Researched and implemented keyword strategies that improved SERP positioning for 8 targeted keywords by 43% within 12 weeks.
  • Wrote and edited website content for 6 product categories, ensuring consistency in brand voice and tone across 43% of online assets.
  • Led quality control for copy, reducing website or app content errors by 41% within 8 months, improving overall user experience.
  • Developed short-form content including taglines and headlines for 2 paid ad campaigns, increasing customer acquisition by 63% over 18 months.
  • Collaborated with team of 2 in the development of framework.
  • Created and managed a content calendar, ensuring timely delivery of 15 social media posts, blogs, and emails across 27% of planned channels.
  • Optimized blog content by incorporating on-page SEO best practices, increasing organic traffic by 70% in 12 months.

Affiliations

  • Freelancers Union
  • International Council of Nurses
  • Copywriters' Guild
  • International Association of Business Communicators (IABC)
  • Digital Content Next (DCN)
  • American Marketing Association (AMA)
  • Editorial Freelancers Association
  • American Society of Safety Professionals
  • International Association of Administrative Professionals
  • Academy of Professional Writing

Certifications

  • Fundamentals of Digital Marketing by Google Digital Garage
  • Certificate in Digital Copywriting by UK Chartered Institute of Marketing (CIM)
  • Introduction to Social Media Strategy – Coursera x Buffer
  • CompTIA A+ Technician
  • Google Analytics Academy Certification
  • Copywriting for Conversions - ConversionXL
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Facebook Certified Creative Strategy Professional
  • Google Ads Display Certification
  • Content Creation and Digital Marketing Strategy – Udemy

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