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Skills

  • Redirect monitoring
  • Communications
  • Relationship development
  • Ad development
  • Cross-platform digital ad execution
  • Problem resolution
  • Cross-functional team collaboration
  • Client relationship management
  • Ad trafficking expertise in Power BI and Adobe Creative Suite
  • Operational improvement

Work Experiences

  • Collaborated with creative teams to develop engaging ad formats tailored to target audiences, boosting conversion rates by 75%.
  • Collaborated with sales teams to create integrated campaign proposals, leading to a 73% increase in cross-sell revenue.
  • Effective SEO strategies were created, implemented, and updated by me.
  • Achieved a 36% reduction in revisions.
  • Achieved a 34% boost in brand safety compliance.
  • Audited placement exclusions.
  • Co-developed process improvements in creative trafficking, cutting ad setup time by 58% hours per campaign.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Analyzed digital campaigns.
  • Audited blacklists.

Summaries

  • Activated 5 new campaigns.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Coordinator of Digital Ad Operations and Sales with 11 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Adhered to KPIs and SLAs.
  • Dedicated to improving ad operations processes.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Aligned effective campaigns.
  • Costs were consistently reduced while profits were increased.
  • Coordinator of Digital Ad Operations and Sales with 5 years of successful stakeholder engagement and team leadership experience.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Introduced a new QA process for ad creatives that reduced discrepancies in reporting by 17% across multiple ad platforms.
  • Created custom post-campaign analysis reports, leading to actionable insights that drove a 39% increase in overall ROI for clients.
  • Monitored and audited blacklists and safety filters, contributing to a 60% reduction in policy violations and increasing overall brand safety.
  • Reduced latency and increased page load speed for display ads by utilizing advanced HTML5 and dynamic creative technologies.
  • Led a cross-departmental initiative that improved ad inventory management practices, resulting in a 26% decrease in fill rate issues.
  • Led successful migrations to new ad servers, ensuring seamless transitions for 15+ campaigns without service interruptions.
  • Worked closely with sales and client teams to design and implement custom ad solutions, yielding a 82% improvement in client retention.
  • Trained a team of 16 ad operations members on the latest ad-serving best practices, improving overall team KPIs and reducing errors.
  • Successfully identified and resolved ad-serving discrepancies between Workday and Asana, leading to a 46% improvement in delivery accuracy.
  • Supported 3 national and global accounts, surpassing performance expectations by 22% through optimized ad placements based on data analysis.

Affiliations

  • Certified Digital Marketing Professional (CDMP)
  • Digital Media Buying & Planning Association (DMBPA)
  • Certified Ad Operations Specialist (CAOS)
  • American Society of Safety Professionals
  • Association of National Advertisers (ANA) - Digital & Programmatic Media
  • Digital Marketing Institute (DMI)
  • Facebook Blueprint Certification Program
  • Association for Computing Machinery
  • Association of Internet Marketers (AIM)
  • Web Analytics Association (WAA)

Certifications

  • IAB Advanced Programmatic Certification
  • Amazon Advertising Certification
  • Certified Public Accountant
  • DoubleClick Campaign Manager Certification
  • Facebook Certified Digital Marketing Associate
  • Hootsuite Social Media Marketing Certification
  • Interactive Advertising Bureau (IAB) Digital Media Sales Certification
  • Demand-Side Platform (DSP) Specialist Certification for process
  • Certified Digital Marketing Professional from Ironclad Systems
  • SHRM Senior Certified Professional (SHRM-SCP)

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