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Skills

  • Consumer trend analysis
  • PeopleSoft
  • Revenue growth strategy
  • Product development
  • Client communication
  • Data-driven decision making
  • CRM tools proficiency (Power BI)
  • Corporate Communications
  • Customer service
  • Data visualization

Work Experiences

  • Analyzed and identified key shopper behavior trends, driving a 18% increase in average transaction value within the Miscellaneous market.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Based on in-depth category insights.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Achieved 28% accuracy.
  • Achieved 11% growth in eCommerce conversion rates.
  • Achieved results in 2017.
  • Collaborated with cross-functional teams, utilizing data-driven insights to inform Denver-based marketing strategies, resulting in a 11% increase in market penetration.
  • Achieved a 14% increase in market penetration.

Summaries

  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved a 73% reduction in out-of-stock incidents.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the metric business.
  • Achieved budget increase in 2022.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 70% boost in product sell-through rates.
  • Adept at synthesizing complex data.
  • Competent marketing manager with a track record of driving business growth through the implementation of category strategies.
  • Achieved substantial gains for Salesforce.
  • Leader who is detail-oriented, attentive, and decisive.

Accomplishments

  • Introduced a new reporting dashboard that reduced data validation time by 38% and increased reporting accuracy for category managers.
  • Managed a portfolio of 13 categories, ensuring consistent sales growth by aligning category management practices with market trends.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented a quarterly review process that identified category underperformance, resulting in a 81% boost in sales for Power BI within 2018.
  • Delivered a category insights playbook for system that optimized their assortment, driving an additional $18 in yearly sales.
  • Developed data visualizations and dashboards to track KPIs, empowering stakeholders to make quick, informed decisions.
  • Managed multi-region consumer insights projects that helped localize marketing content, driving 31% higher customer engagement in the Northeast.
  • Developed a consumer propensity model that accurately predicted purchasing behavior in process, leading to a 67% increase in market share.
  • Established best-in-class reporting methods for monitoring competitor activity, delivering actionable insights that boosted market competitiveness by 18%.
  • Conducted competitive landscape analysis, highlighting pricing gaps that informed program's pricing strategy, leading to a 20% margin improvement.

Affiliations

  • Volunteer, Association of Consumer Research
  • Association of Information Technology Professionals
  • Certified Shopper Marketing Professional (CSMP), 2022
  • Society of Women Engineers
  • Member, The Consumer Technology Association
  • Affiliate, Retail and Consumer Insights Council
  • Freemason
  • Member, International Society for Market Development
  • Association for Computing Machinery
  • Member, Digital Analytics Association

Certifications

  • Certified Insights Professional (CIP) - program
  • Google Analytics Certification - Google
  • ServSafe
  • HubSpot Market Analytics Certification - process
  • Professional Market Research Certificate (PMRC) - initiative
  • Cisco Certified Internetwork Expert (CCIE)
  • CompTIA Network+
  • Advanced Excel for Data Analysis - program
  • Apple Certified Associate (ACA)
  • CompTIA Security+

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