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Skills

  • Project organization
  • Process improvement
  • Social media strategy
  • Team management
  • System equipment
  • Budgets
  • Campaign performance analysis
  • Budget management and allocation
  • Brand messaging customization
  • Campaign management

Work Experiences

  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Sold and distributed over $2 worth of Adobe Creative Suite.
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $18.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 56% savings year over year.
  • Collaborated with ITIL agencies.
  • Achieved coverage in major industry publications.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Assisted in the development of a global brand identity initiative.

Summaries

  • Achieved results over 9 months.
  • Within Miscellaneous, senior Brand Marketing Coordinator and outstanding performer in performance reporting and risk assessment.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Brand Marketing Coordinator is a proactive and innovative Brand Marketing Coordinator with 18 years of experience converting sales leads and managing multiple territories.
  • Brand Marketing Coordinator is a multi-talented Brand Marketing Coordinator who is consistently rewarded for planning and operational improvements.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Achieved 4 million impressions within 8 months.
  • Achieved 44% better ROI.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Maintained up-to-date competitor analyses that enabled strategic pricing adjustments, driving a 62% higher profit margin in 2017.
  • Created and executed a segmented email marketing strategy, resulting in a 81% increase in open rates and 20% improvement in click-through rates.
  • Supervised the development and execution of seasonal campaigns, driving an 72% increase in online sales during initiative.
  • Contributed to website redesign efforts in 2019, enhancing user experience and leading to a 71% decrease in bounce rate.
  • Developed a comprehensive dashboard to track campaign performance, enabling real-time adjustments that boosted overall ROI by 29%.
  • Fine-tuned email drip campaigns which contributed to a revenue increase of 18% from existing customer base.
  • Collaborated with team of 11 in the development of metric.
  • Managed the design and production of promotional materials, ensuring alignment with brand standards and achieving a 70% increase in customer recognition.
  • Executed successful product launches in 2016, which contributed to a 51% increase in sales over a several months timeframe.
  • Implemented consumer feedback loop, improving product offerings and overall customer satisfaction by 69%.

Affiliations

  • Facebook Blueprint Certification
  • Email Experience Council (EEC)
  • International Council of Nurses
  • Word of Mouth Marketing Association (WOMMA)
  • Association for Supply Chain Management (APICS)
  • Influencer Marketing Association
  • American Marketing Association (AMA)
  • International Association of Business Communicators (IABC)
  • National Retail Federation Marketing Community
  • Content Marketing Institute (CMI)

Certifications

  • Advanced Google Analytics Certification
  • Facebook Blueprint Media Planning Professional
  • Adobe Certified Expert in Photoshop
  • Bing Ads Accreditation
  • Facebook Blueprint: Digital Marketing Associate
  • Google Tag Manager Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Public Relations Society of America (PRSA) Accreditation in Public Relations
  • Certified Digital Marketing Professional (CDMP) from Northwind
  • HubSpot Content Marketing Certification

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