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Skills

  • Security systems
  • Customer insight analysis
  • Customer Relationship Management (CRM)
  • Problem resolution
  • Business operations
  • Conversion Rate Optimization (CRO)
  • Collaboration with creative teams
  • A/B Testing & Multivariate Analysis
  • Project organization
  • Retail Marketing

Work Experiences

  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Achieved an open-rate increase of 22%.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Devised strategies for achieving goals and capitalizing on new opportunities.
  • Used industry trends and competitive analyses to boost the effectiveness of my marketing campaigns.
  • Achieved 12% above projected revenue.
  • Forecasted sales numbers and product profitability to determine the best strategies.
  • Analyzed competitor marketing strategies, reporting key findings to the management team to inform future product launches.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.

Summaries

  • Achieved 72% growth in follower acquisition on LinkedIn.
  • Well-versed in market trends and how to profit from them.
  • Achieved 65% improvement in search rankings.
  • Risk assessment Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Strategic thinker with expertise in quality assurance.
  • Business Marketing Intern is a hardworking and dependable Business Marketing Intern who excels at quality assurance and performance reporting.
  • Successful marketing professional with a track record of developing and implementing strategic approaches to increase market share and profitability.
  • Achieved $11 optimization in marketing spend.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.

Accomplishments

  • Conducted competitive analysis and market research, identifying new target demographics that contributed to a sales increase of $16.
  • Initiated customer segmentation for tailored email campaigns, boosting personalization efforts and increasing conversions by 46%.
  • Coordinated detailed launch schedules for marketing campaigns, empowering team members to meet deadlines 4% more efficiently.
  • Reduced marketing campaign turnaround time by 9 days by automating workflow processes using ServiceNow.
  • Assisted in running A/B tests for digital ad campaigns, improving conversion rates by 55% over 18 months.
  • Performed in-depth analysis of email campaigns, optimizing subject lines which resulted in a 30% increase in open rates.
  • Developed and executed a social media marketing strategy on Salesforce, resulting in a 15% improvement in audience engagement.
  • Established partnerships with external vendors and influencers, expanding the customer base by 69%.
  • Led a team of interns to implement a rebranding initiative which improved brand recognition by 63%.
  • Redesigned email marketing templates, leading to a 33% boost in click-through rates and category.

Affiliations

  • Volunteer, Content Marketing Team for process, 2022
  • Ambassador, HubSpot Certified Marketing Program, 2018
  • Volunteer, National Retail Federation Foundation Student Program, 2020
  • Attendee, Social Media Strategy Session at standard, 2024
  • Member, Business Marketing Association (BMA) Professional Chapter, Columbus, 2016 – Present
  • Selected Participant, SEO Career Talent Development Program by SEO USA, 2023
  • Participant, Digital Marketing Workshop Series hosted by framework, 2015
  • Co-Chair, Campus Marketing Strategy Group at standard, 2016
  • Member, Network of Executive Women (NEW) in Marketing, 2017 – Present
  • Participant, Adobe Digital Marketing Learning Series, 2017

Certifications

  • Google Shopping Ads Certification - 2016
  • Cisco Certified Internetwork Expert (CCIE)
  • SEO Certification by Moz - 2015
  • Apple Certified Associate (ACA)
  • CompTIA A+ Technician
  • Instagram Ads Training Certification - Summit Group - 2018
  • Certified Business Analysis Professional (CBAP)
  • Certified Social Media Strategist (Brightline, 2021)
  • HubSpot Content Marketing Certified - 2024
  • Search Engine Marketing (SEM) Professional Certification 2016

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