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Skills

  • Team management
  • Copywriting for advertising and promotional content
  • Regulatory compliance
  • Customer service
  • Influencer marketing management
  • Budgets
  • Organization
  • A/B Testing for Marketing Campaigns
  • Brand penetration strategy
  • First Aid/CPR

Work Experiences

  • Contributed to a 28% improvement in campaign conversions.
  • Achieved results during 18 months.
  • Assisted the marketing team in ideating seasonal campaigns.
  • Answered 11 calls per two years to help customers with their questions and concerns.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Collaborated with advertising agencies to ensure consistent rollout of messaging across print, digital, and TV, increasing audience reach by 35%.
  • Accomplished this in 2021.
  • Achieved 16 mentions in major industry publications.
  • Assist in the design and execution of consumer surveys and focus groups to better understand consumer needs, which directly impacted product development.
  • Collaborated with method customers to determine their needs and deliver category service.

Summaries

  • Consistently made data-driven insights.
  • Brand Assistant skilled in rebranding initiatives.
  • Strengths in client relations and cross-functional collaboration backed up by Miscellaneous training.
  • Conducted deep sales data analysis.
  • Brand Assistant with 3 years of successful cross-functional collaboration and vendor management experience.
  • Brand Assistant is a multi-talented Brand Assistant who is consistently rewarded for planning and operational improvements.
  • Creative and strategic Brand Assistant dedicated to developing promotional materials that drive consumer engagement and sales, leading to a $14 increase in revenue.
  • Costs were consistently reduced while profits were increased.
  • Collaborative and results-driven professional.
  • Within Miscellaneous, senior Brand Assistant and outstanding performer in strategic planning and vendor management.

Accomplishments

  • Coordinated the production of branded merchandise for distribution at events, leading to a 23% increase in overall customer engagement.
  • Executed email marketing campaigns that exceeded click-through rate (CTR) benchmarks by 26% and improved conversion rates by 49%.
  • Collaborated with design team to create product packaging that complied with brand guidelines, driving 64% increase in shelf appeal.
  • Utilized consumer insights to support creative direction for method, leading to an 62% increase in brand recall.
  • Designed and implemented A/B testing strategies for email newsletters, which improved open rates by 34% and click-through rates by 42%.
  • Created and scheduled social media content across multiple platforms, boosting overall visibility by 81% and increasing page visits by 3.
  • Assisted in coordinating direct marketing efforts that achieved 15% higher customer acquisition rates than industry averages.
  • Built a social listening dashboard to monitor consumer sentiment, resulting in actionable insights that guided future brand campaigns.
  • Developed product launch timelines and ensured deadlines were met, achieving time-to-market goals with 38% efficiency.
  • Worked with external vendors to arrange print and digital media, reducing lead time by 11 days and saving 8 in production costs.

Affiliations

  • Jaycees
  • Society for Marketing Professional Services (SMPS)
  • Advertising Club of Raleigh
  • Society of Human Resource Management
  • National Association of Social Workers
  • Young Professionals in Marketing & Advertising (YPMA)
  • Association for Supply Chain Management (APICS)
  • Retail Design Institute (RDI)
  • Society of Women Engineers
  • Digital Marketing Institute (DMI) Certified Professional

Certifications

  • Salesforce Marketing Cloud Email Specialist Certification
  • Google Shopping Ads Certification
  • Hootsuite Social Media Marketing Certification
  • Project Management Professional (PMP)
  • Certified Product Marketing Manager (CPMM) by the Association of International Product Marketing & Management
  • Certified Public Accountant
  • First Aid/CPR Certified
  • Google Ads Certification (Search & Display Advertising)
  • Adobe Certified Professional in Graphic Design & Illustration Using Adobe Illustrator
  • HubSpot Content Marketing Certification

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