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Skills

  • Digital marketing analytics
  • Vendor relationship management
  • Fan contest creation
  • Copywriting expertise
  • Campaign management
  • Attendee attraction strategies
  • Project coordination for high-attendance events
  • Audience attendance tracking
  • Fact checking
  • Sales forecasting

Work Experiences

  • Achieved results within 18 months.
  • Updated metric procedures to address data collection and analysis issues, resulting in initiative.
  • Achieved 28% sponsor retention year-over-year.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Analyzed post-event surveys.
  • Contributed to a 30% boost in operational efficiency.
  • Achieved a 78% return on ad spend (ROAS) for homecoming week.
  • Assisted in creating digital advertisements that contributed to a 47% increase in web traffic to the athletics page.
  • Collaborated with photographers and videographers.
  • Adapted marketing plans for specific audiences based on method and framework research.

Summaries

  • Achieved 5 more followers.
  • Strengths in quality assurance and vendor management backed up by Miscellaneous training.
  • Athletic Marketing Intern who is dynamic and has 17 years of experience in quality assurance.
  • Achieved cost savings of 17% for large athletic events.
  • Individual with a track record of creative and effective marketing.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Athletic Marketing Intern is a multi-talented Athletic Marketing Intern who is consistently rewarded for planning and operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 2% follower increase.

Accomplishments

  • Created visually compelling marketing decks for potential sponsors, contributing to the successful acquisition of 5 major new partnerships.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Coordinated multi-channel marketing approaches, helping increase mobile app downloads by 84% and contributing to heightened fan engagement.
  • Collaborated with local businesses for cross-promotional opportunities, resulting in 5 mutually beneficial partnerships with athletic team events.
  • Utilized time management skills to organize multiple events simultaneously, ensuring deadlines were met and all logistics were executed seamlessly.
  • Developed and distributed promotional materials within budget, successfully increasing game-day merchandise sales by 33% through targeted outreach.
  • Collaborated with the design team to create optimized promotional signage, increasing visibility for sponsors by 47% and enhancing overall event profitability.
  • Collaborated with team of 17 in the development of method.
  • Worked closely with IT teams to enhance mobile apps, resulting in 18% more efficient navigation and boosting user satisfaction ratings.
  • Prepared detailed ticket sales projections and inventory management reports, helping the marketing team meet quarterly revenue goals by 25%.

Affiliations

  • Method Athletics Marketing Mentorship Program 2022
  • Society of Human Resource Management
  • Certified Digital Marketing Specialist with a focus on Sports Events
  • Professional Convention Management Association (PCMA) - Sports Marketing Division
  • Project Management Institute
  • International Sports Management Association (ISMA)
  • Freemason
  • Social Media Strategies Summit - Sports Edition Participant 2024
  • Women in Sports and Events (WISE) - Young Professionals Network
  • Promotions Coordinator for University Athletic Events 2020

Certifications

  • Google Certified Professional Cloud Architect
  • First Aid and CPR Certification, Red Cross
  • Google Analytics Individual Qualification (GAIQ)
  • NCAA Compliance Program Certification
  • CompTIA Network+
  • Adobe Premiere Pro Certification for Video Editing
  • Sports Event Safety and Security Professional (SESSP)
  • Event Planning and Management Certification - category
  • HubSpot Content Marketing Certification - 2016
  • Mobile Marketing Specialist Certification - Asana

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