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Skills

  • Market trends knowledge
  • Business operations
  • Process improvement
  • Budget management for campaigns
  • Sales tracking
  • Process equipment
  • Reputation management
  • Adobe Creative Cloud
  • Budget understanding
  • Brand voice development

Work Experiences

  • Increased standard product sales by 8% through effective planning and implementation of standard campaigns.
  • Achieved a 23% faster response time to customer inquiries.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Adjusted strategies accordingly.
  • Collaborated with Social Media Account Manager and Social Media Account Manager on campaign planning, design, implementation, and evaluation.
  • Was able to secure favorable pricing, negotiate contracts, and solidify beneficial agreements.
  • Targeted framework customers strategically for Tableau sales and closely monitored campaign effectiveness.
  • Created social media and framework campaigns to increase sales of a newly released Salesforce.
  • Updated team protocols in order to streamline marketing procedures and improve promotion release timing.
  • Was in charge of creating eye-catching, engaging, and viral digital ads to promote Workday.

Summaries

  • Capable of organizing events, creating competitions, and creating strategic plans.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.
  • Gained a thorough understanding of the target audience and competitors to develop effective marketing messaging.
  • Exceptional at managing 18 accounts while supervising a team and maintaining productivity in high-volume environments.
  • Budget management, cross-functional collaboration, and vendor management led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.
  • Within Marketing and Communications, senior Social Media Account Manager and outstanding performer in cross-functional collaboration and budget management.
  • Known for maximizing the effectiveness of social media and framework marketing.
  • Costs were consistently reduced while profits were increased.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Senior advertising executive with a track record of success in account management, team leadership, and promotional management.

Accomplishments

  • Facilitated customer retention by engaging users on social media, leading to a loyalty program adoption increase of 8%.
  • Implemented data-driven social media strategies resulting in a 30% increase in follower engagement across 10 platforms.
  • Engaged in reputation management activities that improved public brand perception and decreased negative comments by 68%.
  • Executed influencer partnerships that increased branded content visibility by 64% and drove 17 in sales revenue in 2015.
  • Collaborated with team of 14 in the development of procedure.
  • Documented and resolved framework which led to program.
  • Managed full-cycle content creation and distribution, leading to a company-wide social growth increase of 67% YOY.
  • Executed real-time social event coverage, captivating 12 live audience members and increasing monthly social traffic by 76%.
  • Adopted customer segmentation techniques in paid ads, achieving 37% higher ROI in a 6 months-long campaign aboard Adobe Creative Suite.
  • Took a proactive approach to community engagement, responding to 11 comments daily, which improved brand sentiment by 74%.

Affiliations

  • Society of Women Engineers
  • Rotary International
  • National Communication Association (NCA)
  • Instagram Creators Network
  • National Association of Social Workers
  • Women in Digital
  • American Marketing Association
  • Brand Innovators - 2021 Member
  • Jaycees
  • Influencer Marketing Association (IMA)

Certifications

  • CompTIA Security+
  • Instagram for Business Certified Specialist
  • Buffer Social Media Marketing Certification
  • Meta Certified Marketing Science Professional
  • Google Certified Professional Cloud Architect
  • Certified Influencer Marketing Professional (CIMP)
  • Advanced Social Advertising Strategy Certification from Hootsuite Academy
  • Influencer Marketing Strategy Specialization by Rutgers University
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Advanced Google Analytics Certification

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