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Skills

  • Customer segmentation and personalization
  • Marketing analytics platforms (e.g., Salesforce)
  • Ad visibility improvement
  • KPI (Key Performance Indicator) tracking
  • Google Analytics
  • Ad copy testing and iterations
  • Conversion Rate Improvement
  • Budget creation and adherence
  • Microsoft Excel expertise
  • Client relationship management

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved a 75% lift in non-paid leads.
  • Advised on creative enhancements for media banners and video ads, increasing post-impression engagement rates by 44%.
  • Developed integrated campaign strategies that included media outreach initiatives across multiple verticals to create unified branding.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Achieved results within 18 months.
  • Had an excellent attendance record and was always on time for work.
  • Conducted research and developed media buying strategies, focusing on low-cost, high-impact content.
  • Achieved a Top Performer award for highest ROI on media spend.
  • Aligned creative campaigns with media strategies.

Summaries

  • Collaborated with key vendors.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Accurately forecasts multimillion-dollar budgets.
  • Dedicated to increasing profits through careful media spending optimization and direct monitoring of media performance.
  • Strengths in strategic planning and budget management backed up by Marketing and Communications training.
  • Multi-platform digital media distribution is a skill I've honed.
  • Collaborative media planner with a focus on creative alignment and campaign strategy, leading to a 18% lift in brand engagement.
  • Achieved results through precise targeting and optimization.
  • Interested in increasing the appeal of advertising and profit potential of process media content.
  • Senior Digital Media Planner with 13 years of successful data analysis and quality assurance experience.

Accomplishments

  • Reduced media waste by optimizing underperforming placements, driving a 33% improvement in total campaign budget efficiency.
  • Pioneered cross-platform retargeting strategies, helping to reduce customer churn by 40% over a the past year period.
  • Documented and resolved standard which led to framework.
  • Crafted detailed KPIs & success metrics for campaigns, leading to easier optimization and 53% more efficient performance tracking.
  • Enhanced social media brand integrations by fine-tuning campaign delivery, resulting in 26% more shares, likes, and overall engagement.
  • Mentored and trained 14 junior media planners, improving team productivity by 36% over the past year.
  • Optimized geographical targeting for a multi-city branding campaign, resulting in a 38% increase in foot traffic to brick-and-mortar stores.
  • Collaborated with analytics specialists to refine customer segmentation models, resulting in 76% higher engagement rates from targeted cohorts.
  • Successfully managed a digital media budget of $6, ensuring 100% adherence across multi-device ad placements.
  • Directed A/B and multivariate testing for creative, increasing ad relevance and contributing to a 70% boost in final conversion rates.

Affiliations

  • Freemason
  • Adobe Certified Expert (ACE) in Analytics and Media Targeting - 2016
  • Women in Digital - Member, Advocating for Diversity in Digital Advertising
  • Association for Supply Chain Management (APICS)
  • Certified Digital Media Planner - Industry Accreditation, 2018
  • International Council of Nurses
  • American Medical Informatics Association
  • Lions Club
  • Digital Media Buyers Association - Marketing Leadership Advisor
  • Google Certified Partner - Lean since 2023

Certifications

  • We Are Social Certified Media Planner
  • Display & Video 360 Certification process
  • Apple Certified Associate (ACA)
  • Twitter Flight School Certification
  • Cisco Certified Network Associate (CCNA)
  • Professional Certified Marketer (PCM) – Digital Marketing
  • Amazon Advertising Sponsored Ads Accreditation
  • SHRM Certified Professional (SHRM-CP)
  • First Aid/CPR Certified
  • YouTube Certified (Content Ownership)

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