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Skills

  • Scarborough
  • Ad fraud detection tools
  • Media Buying
  • Ad copy testing and iterations
  • CTR (Click-Through Rate) optimization
  • STRATA
  • Budget creation and adherence
  • Client relationship management
  • Keyword optimization
  • Post-buy Analysis

Work Experiences

  • Analyzed campaign performance and used A/B testing to boost conversion rates by 73%, creating insights shared across human resources for future projects.
  • Developed integrated campaign strategies that included media outreach initiatives across multiple verticals to create unified branding.
  • Built custom models for ad performance forecasting.
  • Aligned cross-channel strategies.
  • KPIs for new and existing digital media properties were identified and monitored.
  • Was in charge of digital billing for content creators, media management staff, and Senior Digital Media Planner.
  • Accurately forecasted digital spend.
  • Advised on creative enhancements for media banners.
  • Achieved a 16% improvement in cost-per-click.
  • Advised on creative enhancements for video ads.

Summaries

  • Senior Digital Media Planner is a forward-thinking Senior Digital Media Planner who is adept at determining audience preferences and monitoring public reaction.
  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • For new and existing customers, leads routine operations and special projects.
  • Collaborative media planner with a focus on creative alignment and campaign strategy, leading to a 18% lift in brand engagement.
  • Built and optimized omnichannel strategies.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.
  • Achieved process within the first quarter of 2020.
  • Achieved results in just 10 months.
  • Collaborated with key vendors to secure optimal digital placements, resulting in improved ad visibility of 55% in Q11.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Directed A/B and multivariate testing for creative, increasing ad relevance and contributing to a 70% boost in final conversion rates.
  • Led social media campaign execution that generated 13 impressions and a 42% lift in audience acquisition within 18 months.
  • Successfully managed a digital media budget of $6, ensuring 100% adherence across multi-device ad placements.
  • Spearheaded a buy-side automation initiative using Adobe Creative Suite, reducing campaign setup time by 19% and improving scalability in digital placements.
  • Managed comprehensive budget allocation for digital media campaigns, leading to a 40% increase in under-budget deliveries across all departments.
  • Created tailored digital marketing playbooks for 15 international markets, maintaining brand consistency while improving local engagement metrics by 46%.
  • Mentored and trained 14 junior media planners, improving team productivity by 36% over the past year.
  • Crafted detailed KPIs & success metrics for campaigns, leading to easier optimization and 53% more efficient performance tracking.
  • Resolved product issue through consumer testing.
  • Reduced media waste by optimizing underperforming placements, driving a 33% improvement in total campaign budget efficiency.

Affiliations

  • American Society of Safety Professionals
  • Online Media Buying and Planning Association (OMBPA) - Certified Professional Planner
  • Facebook Advertising Advanced Strategies Cohort - Completed 2021 Program
  • American Marketing Association
  • American Medical Informatics Association
  • Google Ads Certified Professional - initiative, Renewal in 2015
  • Association of Internet Researchers - Affiliate in Digital Audience Behavior Studies
  • Association for Computing Machinery
  • Society of Human Resource Management
  • National Association of Social Workers

Certifications

  • Facebook Certified Media Planning Professional
  • YouTube Certified (Content Ownership)
  • Certified Marketing Professional (CMP) in Digital Strategy
  • First Aid/CPR Certified
  • Facebook Blueprint Certification
  • Bing Ads Accredited Professional Certification
  • Project Management Professional (PMP)
  • CompTIA Network+
  • Certified Public Accountant (CPA)
  • SHRM Certified Professional (SHRM-CP)

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