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Skills

  • Sales strategies
  • Conversion rate optimization
  • Content calendar creation and scheduling
  • Strategic planning
  • Customer retention strategy development
  • Copywriting for web and email
  • Scheduling
  • Sales expertise
  • Vendor relations
  • Branding and rebranding initiatives

Work Experiences

  • By coordinating events, I was able to establish community relationships and maximize marketing strategies.
  • Got better.
  • Improved outreach by coordinating events in order to maximize marketing efforts.
  • Recommendation
  • Oversee the implementation of the approved strategy and conduct a post-campaign analysis.
  • Identified
  • Guided
  • Raised the stakes.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimation, resource management, and community relations.
  • Created appealing and consistent graphic designs for use in a variety of marketing campaigns.

Summaries

  • Pragmatic
  • Business-oriented Marketing Specialist with 16 years of experience working in a task force to generate high-volume, high-quality sales.
  • Outspoken communicator with a knack for analyzing and strategizing marketing strategies.
  • Expertise in digital marketing and new media, as well as a thorough understanding of SEO techniques.
  • Expert in SEO optimization and the creation of highly-targeted web content that generates inbound traffic.
  • Excited to bring Harbor & Co. Talent, expertise, and leadership.
  • Several Fortune 500 companies are among our clients.
  • Bringing 8 years of experience in strengthening client relationships by delivering outstanding results through superior strategic planning, service, and support skills.
  • Marketing Specialist with 3 years of successful workflow optimization and stakeholder engagement experience.
  • Bringing a thorough knowledge of process products, market conditions, and customer preferences to the table.

Accomplishments

  • Led cross-functional team in the creation of content for an email marketing campaign, achieving a 49% open rate and 76% conversion rate in 2021.
  • Refined marketing KPIs and built automated dashboards, enhancing decision making and tracking, leading to a 32% quarterly productivity increase.
  • Developed product-specific marketing landing pages that improved organic search results, contributing to a 56% increase in key product traffic.
  • Resolved product issue through consumer testing.
  • Managed media, marketing and public relations on 16 construction projects with $14 budgets.
  • Collaborated with influencers in Marketing and Communications to co-create marketing content that drove brand awareness up by 46% within one year.
  • Created targeted marketing content that doubled engagement on social media and added 12% more subscribers to procedure.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased company revenue by $12 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Saved the company more than $7 by effectively negotiating with vendors.

Affiliations

  • Google Ads Certification – Achieved Six Sigma in Google Ads to improve PPC advertising effectiveness.
  • Market Research Society (MRS) – Registered member, enhanced proficiency in consumer analytics and market forecasting.
  • National Association of Social Workers
  • Jaycees
  • Content Strategy Collective – Member of a national cohort of professionals focusing on building long-term content plans across varied digital channels.
  • HubSpot User Group (HUG) Participant – Share insights on CRM implementation and customer engagement strategies with local users.
  • Influencer Marketing Hub – Regular participant in online forums about influencer partnerships and outreach campaigns.
  • American Medical Informatics Association
  • Facebook Blueprint Certified – Completed Lean in social media advertising and audience targeting techniques.
  • Lions Club

Certifications

  • Certified Public Accountant
  • ServSafe
  • Hootsuite Social Media Marketing Certification
  • CompTIA Network+
  • Marketo Certified Expert (MCE)
  • Salesforce Marketing Cloud Email Specialist Certification
  • Sprout Social Certification for Social Media Management
  • Google Ads Video Certification
  • CompTIA A+ Technician
  • Twitter Flight School Certification

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