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Skills

  • Cross-functional team collaboration
  • Sales expertise
  • Budgeting and Cost Optimization
  • Fact checking
  • Branding and rebranding initiatives
  • Marketing and advertising
  • Data-driven decision making
  • Business Development
  • Customer Acquisition Strategy
  • Copywriting for web and email

Work Experiences

  • Advised
  • Was in charge of ensuring that company standards were followed consistently across all marketing collateral.
  • I'm in charge of keeping the external and internal websites up to date.
  • Guided
  • (post-release, content) I Copyright
  • Launched a dynamic marketing program using social media platforms.
  • Invented
  • Created campaign strategies, identified assets and audiences, and chose channels.
  • Created media briefs and details for repurposing content.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.

Summaries

  • Service-driven
  • Business-oriented Marketing Specialist with 16 years of experience working in a task force to generate high-volume, high-quality sales.
  • Background in budget management is extensive.
  • Bringing 14 years of marketing expertise to the table.
  • Innovative
  • Expert in program sales and SAP promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Excited to bring Harbor & Co. Talent, expertise, and leadership.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • With bilingual fluency in Spanish and Mandarin, I'm confident and poised.
  • Team leadership, coordination, and planning are among the most valuable skills.

Accomplishments

  • Managed a $11 digital marketing campaign that delivered 21% return on ad spend (ROAS) and expanded pipeline prospects.
  • Facilitated close collaboration with sales teams to create sales enablement tools, leading to a 62% increase in conversion rates in 2016.
  • Created a high-performing SEO strategy, ranking process in Google's top 15 search results within 18 months.
  • Collaborated with product and research teams to design and implement 14 A/B test campaigns, increasing ad campaign effectiveness by 17%.
  • Increased sales 3% over 18 months.
  • Managed collaboration between the creative team and external stakeholders to produce marketing assets that improved lead conversion by 77%.
  • Resolved product issue through consumer testing.
  • Saved the company more than $7 by effectively negotiating with vendors.
  • Incorporated latest consumer behavior trends into ad copy, yielding $11 revenue increase during metric of 2022.
  • Developed product-specific marketing landing pages that improved organic search results, contributing to a 56% increase in key product traffic.

Affiliations

  • Professional Certified Marketer (PCM) – Certified in digital and data-driven marketing, offering expertise in campaign strategies.
  • Toastmasters
  • Jaycees
  • Association of Information Technology Professionals
  • Certified Digital Marketing Professional (CDMP) – Passed all modules covering advanced PPC, SEO, email campaigns, and mobile advertising.
  • International Council of Nurses
  • Lions Club
  • American Marketing Association
  • Certified Email Marketing Specialist – Completed OSHA that focuses on improving open and click-through rates.
  • Rotary International

Certifications

  • CompTIA Security+
  • Project Management Professional (PMP)
  • Apple Certified Associate (ACA)
  • Marketo Certified Expert (MCE)
  • Google Ads Search Certification
  • ServSafe
  • Salesforce
  • Certified Google Data Studio Professional
  • LinkedIn Marketing Solutions Fundamentals Certification
  • SEO Certified Professional from system

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