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Skills

  • Media relations
  • Campaign development
  • Team Leadership
  • Staff management
  • Sales expertise
  • SEO and analytics
  • Conversion Rate Optimization (CRO)
  • Communications expertise
  • Innovation
  • Analytics and seo

Work Experiences

  • Achieved 84% growth in social followers.
  • Successfully launched a consumer targeting and marketing strategy for both offline and online consumers.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Was in charge of a department with a $11 budget and 14 annual projects.
  • Created the past year marketing plans and reports and presented them to the CEO and shareholders.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Evaluated and improved the digital presence of a client, which included rewriting website copy, writing blog posts, and updating social media platforms.
  • Increased website traffic by average of 7% each month using cutting-edge inbound marketing techniques.
  • Created and implemented online marketing strategies that included SEO, social media, and viral video campaigns.

Summaries

  • To propel the company forward with sustained growth, effectively increase social media reach and client digital profiles.
  • With exceptional Marketing and Communications expertise and top-notch communication abilities, talented in forecasting, project management, and strategic planning.
  • Experienced Marketing Director with success in driving innovation and early adoption of emerging technologies and platforms.
  • Successful in analyzing analytics and marketing campaign results in order to adjust strategies and meet objectives.
  • Account Supervisor with a passion for exceeding business and customer expectations.
  • Pricing structures, channel partnerships, and promotion strategies are all areas where she excels.
  • Marketing manager with a strong background in marketing technology and experience in a variety of industries.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Marketing Director is knowledgeable about public relations, marketing, and advertising.
  • Natural leader, articulate communicator, and well-organized manager.

Accomplishments

  • Collaborated with team of 2 in the development of process.
  • Partnered with external media agencies, orchestrating the launch of a multimillion-dollar cross-channel campaign that grew market share by 32%.
  • Established content partnerships with ServiceNow/influencers, leading to a 37% increase in user-generated content and greater brand authenticity.
  • Designed and implemented a new go-to-market strategy, contributing to a 57% year-over-year revenue increase for the Power BI category.
  • Championed a data-driven approach to audience segmentation, allowing for more precise targeting and increasing marketing ROI by 31%.
  • Led rebranding efforts, revitalizing outdated branding and achieving a 56% uplift in social media followers and customer satisfaction scores (CSAT).
  • Reduced time-to-market for new campaign initiatives by 33% through process streamlining and integrating marketing automation tools such as Workday.
  • Increased mobile app downloads by 53% within 6 months by launching targeted social media advertisements and influencer partnerships.
  • Implemented A/B testing for paid media campaigns that improved performance metrics by 82%, enhancing views and conversions on key landing pages.
  • Created and managed annual marketing budgets of $10+, delivering a 61% cost savings while achieving or surpassing revenue goals.

Affiliations

  • Search Engine Marketing Professional Organization (SEMPO)
  • Public Relations Society of America (PRSA)
  • Freemason
  • Society of Women Engineers
  • American Marketing Association
  • Association of National Advertisers (ANA)
  • International Association of Administrative Professionals
  • European Society for Opinion and Marketing Research (ESOMAR)
  • Lions Club
  • Google Partners Program (AdWords & Analytics Proficient Members)

Certifications

  • Project Management Professional (PMP)
  • Certified Protection Officer (CPO)
  • Google Digital Garage: Fundamentals of Digital Marketing
  • Google Analytics Certification
  • Apple Certified Associate (ACA)
  • Salesforce
  • Certified Business Analysis Professional (CBAP)
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Certification in Integrated Marketing Communications - Northwestern University
  • Certified in Content Marketing - HubSpot Academy

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