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Skills

  • Process improvement
  • A/B testing implementation
  • PeopleSoft
  • Staff management
  • Cost-Per-Install (CPI) Reduction
  • SEO strategy development
  • First Aid/CPR
  • Method equipment
  • Social media content creation
  • Regulatory compliance

Work Experiences

  • Analyzed and reported on competitor activity to help refine 2018's marketing strategy, improving ad efficiency by 49%.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved an overall 78% decrease in cost-per-acquisition.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved a 49% ROI improvement.
  • Achieved industry-leading results for procedure customers through coordinated.
  • Achieved 38% higher engagement across targeted groups.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Assisted in coordinating photo and video shoots.
  • Analyzed competitor activity.

Summaries

  • Achieved results in 18 months.
  • Accomplished 19% reduction in CPI.
  • Achieved 8 new followers.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Achieved results in just the past year.
  • Achieved 70% growth in followers.
  • Achieved a 40% growth in followers.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adept at internal corporate communication, boosting staff engagement by 69% through creative and department-spanning newsletters.

Accomplishments

  • Contributed to the execution of an influencer marketing campaign, which increased customer referrals by 84% over two years.
  • Assisted in revamping corporate email templates, increasing click-through rates (CTR) by 55% on targeted campaigns.
  • Supported the marketing department in creating targeted email campaigns that resulted in a 60% increase in average open and click rates.
  • Designed and distributed post-event surveys, providing insights that improved event marketing ROI by 47%.
  • Assisted in the launch of an influencer partnership program, resulting in 16 successful brand collaborations within 6 months.
  • Worked closely with senior executives to identify target demographics through competitor analysis, contributing to a 62% increase in targeted leads.
  • Monitored spending of the allocated marketing budget of $3, ensuring all promotional activities were executed within budget and on time.
  • Led market segmentation analysis, allowing the company to better align outreach efforts with a 38% increase in lead conversion rate.
  • Worked alongside the graphic design team to produce social media content, growing the brand’s Instagram and LinkedIn following by 48% over 13 months.
  • Assisted in the setup and management of Google Analytics dashboards, offering insights that improved website user experience and increased session times.

Affiliations

  • Creator and Host of Northwind Student Marketing Blog
  • International Council of Nurses
  • Google AdWords Certification 2017
  • Participant in SEO Expert Roundtable 2016
  • Volunteer Coordinator for standard Marketing Strategy
  • Member of the Society for Marketing Professional Services (SMPS)
  • Organizer, Denver Local Marketing Meetup
  • Society of Women Engineers
  • Newest member of standard Creative Marketing Club
  • Google Analytics Individual Qualification (GAIQ) 2021

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Internetwork Expert (CCIE)
  • Google Ads Display Certification
  • Bing Ads Accreditation (Microsoft Advertising Certified Professional)
  • HubSpot Content Marketing Certification
  • Introduction to Marketing Certification by Wharton – Coursera
  • Microsoft Excel Data Analyst Certification
  • Marketing Strategy Certification by eCornell
  • Mailchimp Email Marketing Certification
  • ClickFunnels Certified Partner

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