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Skills

  • Digital communication strategy
  • Budget management and cost savings
  • Coordinating supplies
  • Project management
  • Content management systems (CMS) proficiency
  • Audience Segmentation and Targeting
  • Content Strategy Development
  • MS Office
  • Cross-functional team collaboration
  • Merchandising skills

Work Experiences

  • Achieved a 83% improvement in click-through rates.
  • Contributed to a 83% growth in partnership inquiries.
  • Contributed to the expansion of subscription services by 2%.
  • Achieved over 13 views on Tableau.
  • Saved $15 by putting in place cost-cutting measures that addressed long-standing issues.
  • Answered 4 calls per several months to help customers with their questions and concerns.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved 6 first-page Google rankings.
  • Was in charge of photo lab inventory, ordering toner, ink, and paper when supplies were running low.
  • Achieved a 16% improvement in open rates.

Summaries

  • Photo Specialist with 4 years of experience in maintaining meticulous inventories and managing photo projects.
  • Costs were consistently reduced while profits were increased.
  • Adept at coordinating with influencers and external stakeholders to amplify brand messaging. Successfully managed 16 influencer campaigns that expanded audience reach by 55% and facilitated impactful brand collaborations.
  • Determined professional with a background in photo and negative processing for a category company.
  • Clear understanding of budget management and cross-functional collaboration as well as process improvement training.
  • Accomplished Digital Communications Specialist.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • A knowledgeable expert with a friendly demeanor and a desire to help customers.
  • Achieved a 52% increase in cross-platform brand engagement.
  • Boosted brand awareness by 61%.

Accomplishments

  • Coordinated with key stakeholders to execute targeted digital campaigns, increasing lead generation by 83% and improving the MQL to SQL conversion rate by 66%.
  • Executed successful re-engagement campaigns targeting dormant customer segments, improving retention rates by 11% and increasing lifetime value by 56%.
  • Managed a digital advertising budget of 18, increasing ROI on paid social media advertisements by 16% across platforms such as Workday.
  • Managed a company-wide initiative to develop digital content that reflected brand voice, resulting in a 72% increase in brand consistency across 15 platforms.
  • Organized and hosted a webinar series attended by over 10 participants, increasing customer engagement by 63% and generating post-event survey ratings of 54% satisfaction.
  • Utilized competitive market analysis to identify key trends and adjust messaging strategies, contributing to a 72% increase in competitive positioning in 2018.
  • Integrated social listening tools to monitor brand mentions across digital platforms, providing actionable insights that improved brand sentiment by 38% in three years.
  • Collaborated with industry influencers to conduct virtual interviews and product demos, resulting in 9% social media share growth and increased customer interactions.
  • Planned, executed, and evaluated multi-channel campaigns that included email, social media, and paid media, driving a 76% increase in customer acquisition and engagement.
  • Developed seasonal content calendars and managed email campaigns that drove a 15% increase in click-through rates and 9% in conversion rates within several months.

Affiliations

  • Project Management Institute
  • Content Marketing Institute - Member, Content Distribution and Strategy
  • Association of Information Technology Professionals
  • Association for Data-driven Marketing & Advertising (ADMA)
  • Society for Technical Communication (STC) - Digital Communication Specialization
  • Association for Supply Chain Management (APICS)
  • Email Experience Council (EEC), Subcommittee for Deliverability Standards
  • Local Raleigh Chamber of Commerce, Digital Communications Committee
  • Web Marketing Association - Judge, 2020 Internet Advertising Competition
  • Public Relations Society of America (PRSA), Digital Communications Section

Certifications

  • Advanced Google Analytics Certification 2020
  • Meta Blueprint Certification: Digital Marketing Associate - 2022
  • Amazon Advertising Certifications - 2015
  • Email Marketing Certified Expert (EMCE) - Cedar Works
  • Facebook Certified Creative Strategy Professional 2024
  • Google Marketing Platform Certification - 2016
  • Project Management Professional (PMP)
  • Adobe Certified Expert in Adobe Premiere Pro - 2024
  • CompTIA A+ Technician
  • Content Marketing Institute (CMI) Content Strategy Certification - 2015

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