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Skills

  • Initiative equipment
  • Communications
  • A/B testing and optimization
  • First Aid/CPR
  • Photo paper inventory
  • Team management
  • Organization
  • Lead Generation Campaigns
  • Digital communication strategy
  • API Integrations for Marketing Campaigns

Work Experiences

  • Analyzed performance metrics for procedure social media channel, providing a roadmap that led to a 54% increase in organic traffic.
  • Answered 4 calls per several months to help customers with their questions and concerns.
  • Analyzed performance metrics for program social media channel.
  • Adjusted SEO strategies for blog articles.
  • Had an excellent attendance record and was always on time for work.
  • Achieved a 50% conversion rate increase.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Oversaw escalated customer orders in order to meet tight deadlines and special requests.
  • Boosted follower growth by 79%.
  • Built and maintained relationships with media outlets, contributing to 5 earned media mentions for product launches and key events in 2017.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 70% uplift in email open rates.
  • Accomplished in elevating brand recognition and customer loyalty by developing creative content strategies. Spearheaded campaigns that led to a 71% increase in follower growth across Jira.
  • Accomplished Digital Communications Specialist.
  • Amplified brand messaging.
  • Adept at coordinating with influencers and external stakeholders.
  • Achieved a 52% increase in cross-platform brand engagement.
  • Individual who is a hard worker and collaborates well with others.
  • Achieved measurable success.
  • Determined professional with a background in photo and negative processing for a category company.

Accomplishments

  • Collaborated with external PR firms and internal teams to secure 10 media placements, enhancing brand reputation and increasing visibility among target demographics by 19%.
  • Worked closely with product managers and creative teams to optimize product messaging, achieving 48% higher click-through rates on launch announcements.
  • Led the execution of an omni-channel digital communications strategy that increased social media followers by 76% and doubled brand engagement within 6 months.
  • Scheduled and managed virtual events that exceeded registration targets by 35%, while implementing post-event surveys with 78% completion rate.
  • Collaborated with team of 10 in the development of standard.
  • Developed measurable KPIs for email campaigns to track and improve engagement, increasing conversion rates by 42% through targeted messaging and A/B testing.
  • Partnered with cross-functional product teams to align communication strategies that led to 10% higher visibility for a new product launch in 2023.
  • Analyzed performance metrics using tools like initiative to refine communication strategies, leading to a 71% improvement in reach and impressions in 2020.
  • Developed seasonal content calendars and managed email campaigns that drove a 15% increase in click-through rates and 9% in conversion rates within several months.
  • Collaborated with creative and production teams on program, leading the strategic vision for multi-channel campaigns that resulted in 11% higher online engagement.

Affiliations

  • Society of Human Resource Management
  • Web Content Managers Association - User Experience (UX) Forum
  • Local Raleigh Chamber of Commerce, Digital Communications Committee
  • Digital Communications & Content Strategy Association (DCAS)
  • International Association for Measurement and Evaluation of Communication (AMEC)
  • Freemason
  • National Association of Social Workers
  • American Society of Safety Professionals
  • Lions Club
  • Web Marketing Association - Judge, 2020 Internet Advertising Competition

Certifications

  • Email Marketing Certified Expert (EMCE) - Cedar Works
  • Adobe Certified Expert in Adobe Premiere Pro - 2024
  • Project Management Professional (PMP)
  • Google Certified Professional Cloud Architect
  • Certified Email Marketing Professional (CEMP) Ironclad Systems
  • Hootsuite Social Media Marketing Certification – 2017
  • Google Ads Search Certification - 2019
  • Google Ads Display Certification - 2023
  • Salesforce
  • Google Marketing Platform Certification - 2016

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