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Skills

  • First Aid/CPR
  • Market Positioning
  • Marketing and advertising
  • Data-driven decision making
  • Staff management
  • Product development
  • Project organization
  • PeopleSoft
  • Trend forecasting
  • Content creation and storytelling

Work Experiences

  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Achieved 31% lower bounce rates.
  • Attracted 5 pre-qualified attendees.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Advised on strategic PR opportunities that placed Beacon Labs in key media outlets, increasing public relations impact by 60%.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Advised product development teams on how to improve products based on customer feedback.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.

Summaries

  • Assistant Marketing Officer with 4 years of successful project management and client relations experience.
  • Achieved a 74% boost in conversions.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Strengths in data analysis and cross-functional collaboration backed up by Marketing and Communications training.
  • Achieved a 84% boost in brand awareness.
  • Achieved 27% growth in organic traffic.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Achieved exceptional brand engagement in competitive markets.

Accomplishments

  • Collaborated with creative teams to launch visually engaging campaigns that resulted in a 65% % increase in digital impressions.
  • Refined CTA (call to action) strategies for landing pages, resulting in 56% % better conversion during standard.
  • Collaborated with influencers to expand brand reach, resulting in a 25% increase in social media followers over 6 months.
  • Developed a comprehensive content calendar that boosted social media engagement by 63% across ServiceNow.
  • Enhanced customer segmentation strategies, leading to a 31% increase in targeted email open rates.
  • Trained and mentored new marketing hires, enhancing team productivity and reducing onboarding time by 11%.
  • Led market research initiatives for a new product launch, providing insights that strategically positioned Power BI for system.
  • Documented and resolved system which led to program.
  • Collaborated with team of 4 in the development of system.
  • Coordinated with cross-functional teams to launch a product marketing campaign that resulted in process within procedure.

Affiliations

  • Product Marketing Alliance Member
  • Facebook Blueprint Certification
  • Freemason
  • Advertising Women of New York (AWNY)
  • Email Marketing Course Completion by Asana
  • Toastmasters
  • Association for Supply Chain Management (APICS)
  • Global Digital Marketing Association
  • HubSpot Marketing Academy
  • Project Management Institute (PMI)

Certifications

  • Certificate in Google Tag Manager by Harbor & Co. (e.g., CXL Institute)
  • Certified Programmatic Specialist via Tableau (e.g., IAB Tech Lab)
  • Google Mobile Sites Certification via Google Academy
  • SEM Rush SEO Fundamentals Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Apple Certified Associate (ACA)
  • Programmatic Media Buying Professional Certification via Summit Group
  • Certified User Experience Analyst (CUA) by Human Factors International
  • Content Strategy for Professionals Certification by Beacon Labs (e.g., Northwestern University)
  • Salesforce Marketing Cloud Administrator Certification

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