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Skills

  • Revenue growth strategy
  • Marketing Collateral
  • Retail Marketing
  • Event planning and execution
  • Go-to-market strategy development
  • MS Office
  • Customer Relationship Management (CRM)
  • Marketing campaign management
  • Insurance billing
  • Performance metrics analysis

Work Experiences

  • Accomplished this in under process.
  • Achieved 74% growth in partner-led opportunities.
  • Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Suggested changes to the product in order to increase customer interest and sales.
  • Met with advertising managers to develop and implement marketing plans.
  • Increased the return on new product introductions to 16% while keeping the operating profit margin at 4%.
  • Provided strategic support to senior management, including detailed analysis of new business opportunities, as well as consolidating current business and strengthening relationships with framework customers.
  • Managed employees and provided training on best practices to reduce process lags to ensure optimal productivity.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Accomplished in building reseller networks.
  • Student pursuing a Banking and Financial Services degree who is eager to contribute developed knowledge in the role of Channel Partner Manager.
  • Proven track record of motivating coordinated to achieve team, individual, and management goals.
  • Accomplished in building, training, and enabling reseller networks across the West Coast, leading to a 71% year-over-year growth in reseller engagement.
  • Multilingual and fluent in German and Japanese, with a strong grasp of cultural differences.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Product positioning and messaging expert with a strong understanding of cost-effective branding and marketing programs for generating high-quality leads quickly.
  • Advanced product development, market research, and SEO knowledge.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Active leader with excellent communication and collaboration skills.

Accomplishments

  • Proposed and implemented a partner incentive program that increased partner-driven sales by 68% within the first 8 months.
  • Created an automated reporting system within the CRM to track partner performance, identifying which partners contributed to a 46% increase in closed deals.
  • Led the introduction of Salesforce to channel partners, resulting in a 74% increase in cross-sell and upsell opportunities.
  • Facilitated the cross-training of 13 partner representatives, resulting in a 19% increase in the accuracy and consistency of messaging to end customers.
  • Collaborated with cross-functional teams on the rollout of partner certification programs, leading to the certification of 18 partners and a 84% increase in product expertise.
  • Enhanced relationships with strategic partners by organizing 17 annual partner summits, leading to more collaborative go-to-market strategies.
  • Collaborated with finance and marketing teams to create a partner co-marketing fund, driving a 76% increase in leads generated through partner activities.
  • Negotiated and maintained high-value partner contracts that generated 11 in incremental revenue through joint go-to-market initiatives.
  • Utilized data analytics to identify underperforming partners and implemented a re-engagement strategy, contributing to a 69% increase in activation rates.
  • Implemented a data-driven partner tiering model, categorizing partners by performance and driving prioritized attention to top performers, which helped increase sales by 80%

Affiliations

  • Participant, Technology Vendor Partner Symposium - Actively engaging with top-tier vendors to build joint business opportunities.
  • Member, Technology Industry Partner Network (TIPN) - Focused on reseller development and channel strategy alignment with industry leaders.
  • Member, Partner Relationship Management (PRM) Network - Networking with peers on developing optimized partner ecosystems.
  • Member, Vendor-Partner Collaboration Initiative (VPCI) - Collaborating with industry vendors to find co-branded marketing solutions.
  • Certified Specialist, Partner Enablement & Development (PED) - Expertise in content creation for partner enablement and reseller education.
  • Member, Market Expansion Technology Network (METN) - Involved in driving channel-led market expansion strategies through partner networks.
  • Active participant, International Association of Channel Partners (IACP) - Focus on staying updated on global reseller trends and strategies.
  • Affiliate Member, Revenue Acceleration Network (RAN) - Access to workshops and resources focused on growth through channel-built strategies.
  • Contributor, Channel Research and Analysis Group (CRAG) - Collaborating with peers to produce reports on competitive analysis and industry trends.
  • Board Member, Channel Optimization Alliance (COA) - Steering partner training and onboarding accelerator initiatives.

Certifications

  • CompTIA Network+
  • Adobe Certified Expert (ACE)
  • Strategic Alliances and Partnerships Certification Vantage
  • HubSpot Inbound Marketing Certification
  • Marketo Certified Expert
  • CompTIA A+ Technician
  • Project Management Professional (PMP) Certification
  • American Academy of Financial Management (AAFM)
  • SHRM Certified Professional (SHRM-CP)
  • Google Cloud Partner Specialization Sales Accreditation

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