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Skills

  • Problem resolution
  • Organization
  • First Aid/CPR
  • Relationship development
  • CCTV
  • Audience segmentation
  • Invoice generation
  • Tactical planning
  • Budget management and optimization
  • Partnership Marketing

Work Experiences

  • Optimized profitability to meet marketing objectives and drive product line growth from concept to product life cycles.
  • Collaborated with sales, service, finance, and logistics departments to influence critical business growth outcomes.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Directed and launched 8 product additions in order to expand into new markets, resulting in $3 in additional sales volume.
  • Strengthened product branding initiatives by creating communication campaigns, promotional materials, market intelligence data, and databases for the Columbus market to increase reach.
  • Developed special projects for existing and prospective customers to generate new framework business.
  • Drove national marketing strategies to maximize outreach and secured branded product sales.
  • Met with advertising managers to develop and implement marketing plans.
  • Oversaw and mentored business development personnel to improve performance.
  • Accelerated the marketing department's productivity by streamlining project workflows and communication tools, leading to a 73% faster time-to-market for campaigns.

Summaries

  • Multilingual and fluent in Japanese and Spanish, with a strong grasp of cultural differences.
  • Focused, results-oriented manager with demonstrated project management, team building, stakeholder relations, and campaign optimization skills.
  • Interim Director of Marketing with client relations and project management abilities.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Automotive and Motor Vehicles student seeking hands-on experience through an internship in workflow optimization.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Communicative and team-oriented, with Jira expertise.
  • Interim Director of Marketing is a hardworking and dependable Interim Director of Marketing who excels at strategic planning and vendor management.
  • Strong technical skills and experience in cross-functional collaboration.

Accomplishments

  • Oversaw the complete redesign of the website's UX and optimized it for SEO, achieving a 57% drop in bounce rates and a 74% rise in qualified leads.
  • Established tracking mechanisms for marketing KPIs, improving reporting accuracy by 20% while optimizing budget allocations for campaign performance.
  • Collaborated with top influencers in key markets to co-create content, resulting in a 27% increase in engagement and a 53% rise in sales attributed to influencer marketing.
  • Maintained direct relationships with media outlets and spearheaded PR campaigns that gained category placements, increasing earned media impressions by 45%.
  • Orchestrated the development of an integrated online and offline marketing campaign that resulted in a 85% rise in foot traffic to physical retail locations.
  • Successfully integrated SEO initiatives with content marketing strategy, resulting in a 51% uplift in organic traffic within 13 months.
  • Re-engineered the CRM strategy to focus on personalized marketing, improving overall customer satisfaction and achieving a customer retention rate of 26%.
  • Directed the overhaul of the corporate branding, leading to a 42% increase in brand recall in key consumer surveys within one year.
  • Led a cross-functional task force to enhance e-commerce functionality, improving conversion rates by 38% and customer satisfaction by 51%.
  • Implemented influencer marketing campaigns focused on key demographic segments, resulting in a 82% boost in social media engagement within 6 months.

Affiliations

  • Affiliate, International Association of Marketing Executives 2021–Present
  • Member, International Association of Business Communicators (IABC) 2016 – Present
  • Judge, The Seattle Marketing Awards 2017
  • Regular Contributor, Marketing Week’s Digital Leadership Hub 2015–Present
  • Member, Social Media Examiner Society 2015–Present
  • Certified Google Ads Professional, Google Skillshop 2016
  • Attendee, Growth Marketing Conference 2016
  • Completed Program, Adobe Creative Cloud Marketing Specialization 2016
  • Committee Lead, B2B Marketing Association (BMA) 2020–Present
  • Mentor, Marketing Mentor Network 2019–Present

Certifications

  • HubSpot Inbound Marketing Certified Professional
  • Brand Strategy for Global Expansion - Northwind
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA Network+
  • AMA Professional Certified Marketer (PCM®) – Digital Marketing
  • Certified Public Accountant (CPA)
  • Google Analytics Individual Qualification (GAIQ)
  • Lean Six Sigma White Belt Certification - Marketing Processes
  • Google Certified Professional Cloud Architect
  • Marketing ROI Optimization Certificate - Summit Group

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