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Skills

  • Brand-building strategies
  • Campaign Performance Analytics
  • RFI Scanners
  • Customer service
  • Budget management and optimization
  • Business operations
  • Intuit QuickBase
  • Content marketing strategy
  • Competitive analysis
  • Inventory management

Work Experiences

  • Did research and development on existing and new products in order to highlight benefits and retain customers.
  • Increased initiative business sales by 17% in one year.
  • Developed award-winning programs, strategies, and sales tools, resulting in increased team efficiency and effectiveness from concept to completion.
  • Mentored marketing personnel on best practices and protocol to increase productivity.
  • Content creation and curation, pay-per-click, event, social media, and lead generation campaigns were among the organic and paid acquisition channels I tested and optimized.
  • Accelerated the marketing department's productivity by streamlining project workflows and communication tools, leading to a 73% faster time-to-market for campaigns.
  • Increased the return on new product introductions to 4% while keeping the operating profit margin at 7%.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Collaborated with Interim Director of Marketings and Interim Director of Marketings to plan marketing activities aimed at promoting SAP successfully.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.

Summaries

  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Determined marketing manager with 15 years of experience driving company growth through innovative and creative strategies.
  • Advanced product development, market research, and SEO knowledge.
  • Ready to contribute 15 years of experience to a new role focused on delivering outstanding results within tight deadlines.
  • Client relations in process settings and data analysis in workflow optimization settings.
  • Interim Director of Marketing is a creative and forward-thinking Interim Director of Marketing who is ready to put her 11+ year of experience to work advancing market share for method products.
  • Proficient in promoting system by leveraging project management and stakeholder engagement knowledge.
  • Looking forward to taking on a new challenge with a successful team.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.
  • Interim Director of Marketing and team leader with 12 years of experience in standard settings.

Accomplishments

  • Developed and executed a digital lead generation campaign that achieved 26% growth in qualified leads and reduced cost-per-lead by 66%.
  • Re-engineered the CRM strategy to focus on personalized marketing, improving overall customer satisfaction and achieving a customer retention rate of 26%.
  • Successfully integrated SEO initiatives with content marketing strategy, resulting in a 51% uplift in organic traffic within 13 months.
  • Maintained direct relationships with media outlets and spearheaded PR campaigns that gained category placements, increasing earned media impressions by 45%.
  • Established tracking mechanisms for marketing KPIs, improving reporting accuracy by 20% while optimizing budget allocations for campaign performance.
  • Managed a 18-member marketing team to implement digital transformation efforts, resulting in 37% increased efficiency in marketing operations.
  • Implemented influencer marketing campaigns focused on key demographic segments, resulting in a 82% boost in social media engagement within 6 months.
  • Planned and executed a brand repositioning campaign that resonated with target audiences, resulting in a 75% increase in new customer acquisition within one year.
  • Led a cross-functional task force to enhance e-commerce functionality, improving conversion rates by 38% and customer satisfaction by 51%.
  • Revamped the social media content calendar focused on Power BI, driving up follower engagement by 58% and new account growth by 2 within the past year.

Affiliations

  • Affiliate, International Association of Marketing Executives 2021–Present
  • Member, Professional Association for Customer Engagement (PACE) 2019 – Present
  • Active Member, Demand Generation Alliance 2018–Present
  • Certified Google Ads Professional, Google Skillshop 2016
  • Completed Coursework, Google Analytics for Power Users, Google Skillshop 2016
  • Mentor, Marketing Mentor Network 2019–Present
  • Participant, The Marketing Academy Fellowship Program for Senior Leaders 2023
  • Board Member, Marketing Leadership Council (MLC) 2023–2020
  • Certified Inbound Marketing Specialist, HubSpot Academy 2023–2020
  • Member, Public Relations Society of America (PRSA), 2018 - Present

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • Certified Marketing Communications Professional (CMCP) - Vantage
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Digital Marketing Professional (CDMP) - Meridian
  • Microsoft Office Specialist (MOS)
  • Google Ads Search Certification
  • Marketing Analytics and Data Science Certification - Vantage
  • Google Certified Professional Cloud Architect
  • American Academy of Financial Management (AAFM)
  • First Aid/CPR

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