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Skills

  • Marketing strategy development
  • Supervision
  • Content marketing strategy
  • A/B Testing Framework Implementation
  • Invoice generation
  • Competitive analysis
  • Brand awareness growth
  • Business operations
  • Customer acquisition and retention
  • Problem resolution

Work Experiences

  • Cultivated a positive relationship with customers and distributors in order to boost retention and achieve goals.
  • Collaborated with Interim Director of Marketings and Interim Director of Marketings to plan marketing activities aimed at promoting SAP successfully.
  • Devised, implemented, and improved marketing strategies while taking into account organizational goals, market trends, and costs.
  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Initiated market research studies, oversaw operations, and analyzed results to improve marketing strategies.
  • Developed and implemented optimal sales strategies to meet commercial objectives in all markets.
  • By collaborating with staff to share and implement customer service initiatives, I was able to exceed specific team goals and resolve issues.
  • Achieved $2 in revenue within the first 17 months.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.
  • Mentored marketing personnel on best practices and protocol to increase productivity.

Summaries

  • In the Interim Director of Marketing role, I'd like to use my strategic planning background.
  • Accomplished marketing leader with experience overseeing product launch strategies, contributing to 56% growth in market share within 7 months.
  • Proficient in promoting system by leveraging project management and stakeholder engagement knowledge.
  • Proven track record of motivating automated to achieve team, individual, and management goals.
  • Forecaster, project manager, and planner with extensive Automotive and Motor Vehicles experience and strong communication skills.
  • Communicative and team-oriented, with Jira expertise.
  • Lean certified
  • Achieved $2 in revenue within 9 months.
  • With innovative and forward-thinking approaches, successful at overseeing all stages of initiatives, building positive relationships, and promoting products.
  • Metric, procedure, and standard are all available.

Accomplishments

  • Utilized A/B testing across digital campaigns, allowing for optimization that improved click-through-rates (CTR) by 47% and led to 7 net new customer conversions.
  • Managed a 18-member marketing team to implement digital transformation efforts, resulting in 37% increased efficiency in marketing operations.
  • Redesigned content marketing strategy utilizing data analytics, leading to a 16% reduction in bounce rates and a 71% increase in session length.
  • Directed the overhaul of the corporate branding, leading to a 42% increase in brand recall in key consumer surveys within one year.
  • Implemented influencer marketing campaigns focused on key demographic segments, resulting in a 82% boost in social media engagement within 6 months.
  • Orchestrated the development of an integrated online and offline marketing campaign that resulted in a 85% rise in foot traffic to physical retail locations.
  • Acted as the key decision-maker for budget allocation across marketing channels, optimizing budget spend to achieve a 85% savings while growing leads by 24%.
  • Successfully integrated SEO initiatives with content marketing strategy, resulting in a 51% uplift in organic traffic within 13 months.
  • Led the development and execution of a global paid media strategy that yielded a 19% increase in traffic from international markets within the past year.
  • Re-engineered the CRM strategy to focus on personalized marketing, improving overall customer satisfaction and achieving a customer retention rate of 26%.

Affiliations

  • Member, International Association of Business Communicators (IABC) 2016 – Present
  • Certified Inbound Marketing Specialist, HubSpot Academy 2023–2020
  • Certified Google Ads Professional, Google Skillshop 2016
  • Member, American Marketing Association (AMA), 2022-Present
  • Co-Organized, Marketing Leadership Summit Seattle 2017
  • Board Advisor, B2B Marketing Leaders Forum 2017
  • Member, Social Media Examiner Society 2015–Present
  • Regular Contributor, Marketing Week’s Digital Leadership Hub 2015–Present
  • Affiliate, International Association of Marketing Executives 2021–Present
  • Certified Account-Based Marketing (ABM) Specialist, Demandbase 2016

Certifications

  • Twitter Flight School Leadership Badge Certification
  • Certified Customer Persona Developer - initiative
  • Google Ads Search Certification
  • SHRM Certified Professional (SHRM-CP)
  • Marketing Strategy and Leadership Program - procedure
  • Digital Advertising Certified Professional (DACP) - Ironclad Systems
  • Creative Strategy for Brand Success - Northwind
  • Lean Six Sigma White Belt Certification - Marketing Processes
  • HubSpot Inbound Marketing Certified Professional
  • Salesforce Marketing Cloud Administrator

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