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Skills

  • Budget oversight
  • Rules and regulations
  • Commercial Lending and Refinance
  • Event Footfall Growth Strategies
  • Cross-functional team collaboration
  • Event Strategy Development
  • Event Sponsorship Packages Creation
  • Staff development
  • Creative Content Development for Events
  • Contract Negotiation with Vendors

Work Experiences

  • Acquired metric profit centers and led the development, leasing, and management of framework, program, and category assets in method real estate.
  • Spearheaded proactive change by implementing best practices to strengthen internal standard systems.
  • Coordinated work across departments to ensure that teams stayed on track with the company's objectives.
  • Facilitated new business opportunities and promoted current marketing projects through a variety of channels, including print, broadcast, and business-to-business efforts.
  • Promoted the company's public profile by giving speeches, writing articles, and presenting at industry conferences as the organization's public face.
  • Achieved 24% YoY growth in attendee engagement.
  • Completed quarterly reports that included findings using site visits and subsequent report generation.
  • Improved departmental operations by overhauling processes and paying close attention to quality.
  • Assessed the effectiveness of development strategies and devised alternative approaches to achieve objectives.
  • Achieved 27% growth in footfall.

Summaries

  • Multi-pronged strategies are used to increase profits.
  • Experienced Vice President with a focus on system projects.
  • Professional and outgoing, with a track record of establishing new client relationships and attracting new business.
  • Stakeholder relations, supply chain management, and strategic planning expert at all levels and segments of business.
  • Entrepreneurial Vice President, Marketing Events with progressive operations leadership experience.
  • Resourceful and meticulous Vice President with over 9 years of results-oriented experience in redefining financial capabilities and overhauling operations management through business intelligence and reporting.
  • Word-of-mouth referrals and effective print and digital marketing strategies have helped me grow my business.
  • Lead and mentor high-performing teams to success.
  • Using sound judgment and a broad understanding of employee coaching and mentoring.
  • Professional capable of identifying, planning, and developing new business, networks, and opportunities.

Accomplishments

  • Implemented cutting-edge event tech like Workday, leading to improved attendee experience and streamlined operations, saving 16% in time.
  • Redesigned annual flagship event to include immersive brand experiences, boosting customer loyalty and generating 7% new product trials.
  • Spearheaded efforts to enhance VIP guest experience, improving satisfaction metrics by 59% and increasing repeat attendance from key decision-makers.
  • Conceptualized and executed a new virtual event series, boosting attendee satisfaction scores by 57% and reducing cost per attendee by $5.
  • Enhanced post-event reporting capabilities, allowing data-driven decision-making, which resulted in a 18% improvement in operational efficiency.
  • Organized a series of executive-level networking events, fostering B2B relationships and contributing to a 17% increase in client acquisition in less than 16 months.
  • Launched a hybrid event strategy in 2023, synchronizing live and virtual experiences which led to a 50% increase in total attendance and amplified global reach.
  • Developed and implemented a comprehensive event marketing automation strategy, increasing lead generation by 31% and cutting manual processes by 23%.
  • Created persona-driven marketing campaigns resulting in a 42% increase in attendee registrations and a 41% boost in engagement from target demographics.
  • Collaborated with HR on internal team engagement programs, improving on-site staff communication and satisfaction by 58%.

Affiliations

  • Chair, Event Marketing Council at American Marketing Association 2016
  • Host Organizer, Annual Marketing & Branding Professionals Conference Atlanta
  • Part of the Business Events Industry Coalition of Canada (BEICC), 2016
  • Certified Consumer Engagement Specialist (CCES) Member, earned Certification 2019
  • Certified Trade Show Marketer (CTSM), Certification from ExhibitorLive earned in 2018
  • Participant, Forbes Marketing Events Advisory Board in 2022
  • Member, Senior Marketing Executives Forum
  • Member, Experiential Marketing Professionals Association (EMPA)
  • Board Member, Global Marketing & Event Executives Network
  • Member, Professional Convention Management Association (PCMA) in Boston

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Advanced Programmatic Strategies method
  • Negotiation Skills Certification metric
  • Certified Business Analysis Professional (CBAP)
  • HubSpot Content Marketing Certification
  • Association for Project Management (APM)
  • Project Management Professional (PMP)
  • Certified Meeting Professional (CMP)
  • Certified Association Executive (CAE)
  • Certified Public Accountant (CPA)

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