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Skills

  • Risk management
  • Customer retention strategies
  • Public speaking
  • Short Sales/Note Sales
  • Customer Journey Mapping for Events
  • Performance data analysis
  • Contract Negotiation with Vendors
  • Budget oversight
  • Award-Winning Event Execution
  • Process Optimization/Improvements

Work Experiences

  • Acquired metric profit centers and led the development, leasing, and management of framework, program, and category assets in method real estate.
  • Was in charge of a multi-million dollar divisional operation's daily operations.
  • Achieved a 21% improvement in attendee learning outcomes.
  • Increased the product quality rating by 7% over the course of several months.
  • Achieved 24% YoY growth in attendee engagement.
  • Oversaw special projects and ensured that they were completed in a timely and efficient manner.
  • Completed quarterly reports that included findings using site visits and subsequent report generation.
  • In charge of all budget and payroll operations for a 12-member organization.
  • Used best safety practices, such as program and system, and had no complaints, hazards, incidents, or lost-time accidents.
  • Marketing and sales strategies were integrated with business development and operational leadership plans.

Summaries

  • Customer-focused, strategic-thinking operations and sales professional with over 17 years of experience cultivating partnerships, retaining top accounts, and expanding profit channels.
  • Vice President with extensive experience in corporate processes, compliance, and safety protocols.
  • Stakeholder relations, supply chain management, and strategic planning expert at all levels and segments of business.
  • Strategic framework professional with a track record of successfully influencing business direction through sound leadership decisions and the development and implementation of key plans.
  • Capturing new business while streamlining processes to increase business efficiency and profitability is a winning combination.
  • Motivated Vice President, Marketing Events with experience managing large-scale projects, including budgeting and administration.
  • Proven ability to create data-driven event promotion strategies that maximize reach.
  • Focused, enthusiastic, and possessing exceptional client-relationship skills.
  • Proven track record of growing scalable, long-term operations.
  • Multi-talented business leader with 11 years of successful Vice President, Marketing Events experience.

Accomplishments

  • Launched a hybrid event strategy in 2023, synchronizing live and virtual experiences which led to a 50% increase in total attendance and amplified global reach.
  • Devised and delivered a customer journey mapping strategy for events, leading to improved attendee engagement and a 42% improvement in post-event survey responses.
  • Led successful international expansion of event portfolio to program, increasing global reach and delivering 39% revenue growth.
  • Redesigned annual flagship event to include immersive brand experiences, boosting customer loyalty and generating 7% new product trials.
  • Developed real-time audience engagement tactics for live-streamed events, enhancing virtual participation by 59% and decreasing drop-off rates by 31%.
  • Created persona-driven marketing campaigns resulting in a 42% increase in attendee registrations and a 41% boost in engagement from target demographics.
  • Collaborated with the sales team to design post-event follow-up workflows, resulting in an increase of 40% in lead conversion within 3 months.
  • Implemented cutting-edge event tech like Workday, leading to improved attendee experience and streamlined operations, saving 16% in time.
  • Organized a series of executive-level networking events, fostering B2B relationships and contributing to a 17% increase in client acquisition in less than 16 months.
  • Conceptualized and executed a new virtual event series, boosting attendee satisfaction scores by 57% and reducing cost per attendee by $5.

Affiliations

  • Member, International Association of Exhibitions and Events (IAEE) process
  • Member, Brand Activation Association (BAA)
  • Affiliate, Strategic Account Management Association (SAMA)
  • Appointed Speaker, AdAge Annual Event Marketing Summit Portland in 2023
  • Member, Professional Convention Management Association (PCMA) in Boston
  • Chair, Event Marketing Council at American Marketing Association 2016
  • Affiliate Member, Corporate Event Planners Association in Columbus
  • Member, Senior Marketing Executives Forum
  • Member, Content Marketing Institute's Events Leadership Panel
  • Participant, Chief Marketing Officer Council (CMO Council) Industry Panels

Certifications

  • Certified in Event Risk Management (CERM)
  • Salesforce
  • SAP Certified Application Associate
  • Google Analytics Individual Qualification (GAIQ)
  • Certified Virtual Trade Show Planner Northwind
  • Microsoft Office Specialist (MOS)
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Digital Event Strategist (DES)
  • Google Certified Professional Cloud Architect
  • ServSafe

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