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Skills

Metric equipment
Market research
Staff training
Relationship development
Collaborative marketing campaign development
Retention strategies
Process marketing
Team management
First Aid/CPR
Problem resolution

Work Experiences

Collaborated with marketing teams to develop promotional campaigns, increasing foot traffic by 33% during key sales periods.
Created and used category reports to assist leadership in making key decisions and exceeding operational goals.
Composed product comparison guides for customers showcasing the benefits of different Jira options, improving decision-making and boosting sales by 61%.
Schedule appointments with potential and current customers to promote new products and services.
Closed over $9 in sales, which included preparing contracts and processing order forms each the past year.
Analyzed market trends and competitor behavior, resulting in the introduction of new sales strategies that increased profit margins by 57%.
Collaborated with marketing teams.
Used Salesforce to keep track of important account and sales information in the company database.
Achieved a 22% increase in average transaction value.
Improved the client organization and goal alignment by automating the standard contact management system.

Summaries

Sales leader who is upbeat, energetic, and entrepreneurial.
Professional with budget management and quality assurance expertise who is organized and resourceful.
Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
Achieved a 47% increase in generated leads.
12 years of experience in B2B and retail sales.
Achieved 69% above quota for optical lens sales.
Demonstrated success in converting prospects into customers, maintaining consistent sales levels, and servicing accounts.
Highly skilled and knowledgeable in the techniques used to close sales.
Schedule flexibility and the ability to travel up to 3% of the time.
Clear understanding of project management and performance reporting as well as risk assessment training.

Accomplishments

Developed and executed a merchandising strategy for optical displays, which increased average order value by 15%.
Utilized in-depth knowledge of optical industry trends to forecast and recommend inventory adjustments, decreasing unsold stock by 35%.
Led bulk eyewear sales initiatives targeting corporate safety programs, increasing bulk order volumes by 43% each quarter.
Collaborated with sales team to develop flexible pricing strategies for volume purchases, boosting sales of lens coatings by 34%.
Achieved Lean to enhance product knowledge and better advise clients on optical sales decisions and care options.
Analyzed sales data to identify trends and opportunities for growth, resulting in the introduction of Tableau that contributed to 67% revenue increase.
Spearheaded a product education campaign for Tableau lenses, resulting in a 58% growth in product-specific sales.
Increased retail optical product sales by 45% through consultative selling, focusing on customer lifestyle and needs analysis.
Resolved product issue through consumer testing.
Reorganized store layout and product placement, resulting in enhanced visibility of premium eyewear products and a 71% revenue boost.

Affiliations

Contact Lens Society of America (CLSA)
International Council of Nurses
Sales Training and Leadership Development Association (STLDA)
Retail Optical Association
Optical Society of America (OSA)
Eyes on the Future: Industry Insight Speaker at procedure
Association of Information Technology Professionals
Optometry Giving Sight
American Optometric Association (AOA)
Freemason

Certifications

Optics and Dispensing Practitioner Level 3 Certification – standard
CompTIA Network+
Certified Strategic Sales Expert in Optical Products – Cedar Works
Apple Certified Associate (ACA)
Certified Medical Device Sales Representative – Brightline
Certified Sales Consultant (CSC) – Lakeside Partners
Retail Management Certification – initiative
Certified Low Vision Specialist – Lakeside Partners
Certified Frame Buyer – Meridian
Salesforce CRM for Optical Retail Certification

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