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Skills

  • Event logistics planning
  • Budgeting and cost control
  • Organization
  • Attendee engagement techniques
  • Relationship development
  • End-to-end trade show management
  • New business development
  • Wedding trends proficiency
  • Supervision
  • Business operations

Work Experiences

  • Achieved industry recognition.
  • Collaborated with digital marketing teams to enhance lead generation at trade events through targeted email and social media campaigns.
  • Achieved 48% higher exhibitor satisfaction scores.
  • Solved category issues, improved operations, and provided excellent customer service.
  • Collaborated with cross-functional teams, including sales, marketing, and product development, to align trade show objectives with broader business goals.
  • Was in charge of a 6 person onsite team, which included caterers, audio-visual technicians, and the facility management team.
  • Boosted delegate registration by 83%.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Boosted pre-show outreach efficiency by 73%.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Achieved a 23% increase in booth activity over 18 months.
  • Adept at creating dynamic trade show experiences, implementing technology and booth enhancements that resulted in a 16% increase in attendee interactions.
  • Costs were consistently reduced while profits were increased.
  • Achieved 31% lower costs.
  • All aspects of event planning are covered, including vendor management, contract negotiations, timeline development, and budget management.
  • Clear understanding of cross-functional collaboration and data analysis as well as risk assessment training.
  • Achieved a 57% boost in registrations.
  • Achieved high client engagement at all stages of trade shows.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.
  • Added Atlanta market territories.

Accomplishments

  • Worked with marketing and design teams to develop booth concepts that aligned with corporate brand messaging and nurtured new business opportunities.
  • Collaborated with creative teams on innovative booth designs, winning 'Best Booth' recognition at standard in 2018.
  • Negotiated vendor contracts, securing cost savings of 77% on booth construction, shipping, and promotional materials without compromising quality.
  • Reviewed and allocated annual trade show budget of $232,000, ensuring on-budget performance for 17 consecutive trade shows.
  • Set performance benchmarks for trade booth teams that resulted in 55% quicker booth setup times year-over-year.
  • Optimized booth traffic through strategic use of pre-show marketing campaigns, leading to an increase in visitor engagement by 47%.
  • Utilized CRM tools to track attendee interactions, improving lead conversion rate by 44% following event participation.
  • Planned transportation logistics, including drayage and freight handling for exhibits, ensuring zero delays or damage incidents across 18 trade shows.
  • Successfully oversaw the setup, execution, and teardown of booths at trade shows spanning 9 states and 13 international locations.
  • Spearheaded the implementation of a post-event lead scoring process, enhancing sales conversion rates by 38% after conference follow-up.

Affiliations

  • Professional Convention Management Association (PCMA)
  • American Society of Association Executives (ASAE)
  • Association for Supply Chain Management (APICS)
  • Certified Trade Show Marketer Program (CTSM) method
  • International Association of Exhibitions and Events (IAEE)
  • Trade Show Exhibitors Association (TSEA)
  • Certified Meeting Professional Program (CMP) program
  • Digital Analytics Association (DAA) metric
  • American Marketing Association
  • International Association of Administrative Professionals

Certifications

  • Certified Virtual Event Professional (CVEP)
  • Cisco Certified Network Associate (CCNA)
  • Certified Customer Relationship Management Specialist (CRMS)
  • Certified Event Management Expert (CEME)
  • Apple Certified Associate (ACA)
  • Certified Business Analysis Professional (CBAP)
  • CompTIA Security+
  • Event Planning Leadership Certification
  • Certified Brand Strategy Consultant (CBSC) by Ironclad Systems
  • Certified Public Accountant (CPA)

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