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Skills

  • Customer demographics understanding
  • Project organization
  • Communications
  • Team management
  • Data collection processes
  • Content copywriting
  • MS Office
  • Campaign development experience
  • Inventory management
  • Conversion Rate Optimization (CRO)

Work Experiences

  • Contributed to tailored content strategies.
  • Conducted in-depth competitor analysis.
  • Boosted post engagement by 49%.
  • Created engaging visual content.
  • Created and executed a paid advertising strategy using SAP, cutting customer acquisition costs by 8%.
  • Analyzed and revamped the social media content strategy during several months, leading to a 7% rise in click-through rates to the company website.
  • Wrote marketing, advertising, and website copy and proofread it.
  • Used my skills in Jira to create attractive and high-quality marketing graphics.
  • Researched consumer opinions and marketing strategies in collaboration with the marketing team.
  • Assembled and led a global team.

Summaries

  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Multilingual and fluent in Mandarin and Portuguese, with a strong grasp of cultural differences.
  • Active leader with excellent communication and collaboration skills.
  • Talented Marketing Specialist eager to put 11 years of marketing experience to work in a new and exciting role at Lakeside Partners.
  • Knowledge of HubSpot in depth, as well as project management and data analysis abilities.
  • Motivating leader who has built and managed process teams in the past.
  • Marketing Specialist with a track record of success in graphic design, copywriting, and project management.
  • Strong technical skills and experience in risk assessment.
  • Miscellaneous student seeking hands-on experience through an internship in cross-functional collaboration.
  • To drive improvement, effectively monitors and evaluates KPIs.

Accomplishments

  • Planned and executed paid ad campaigns on Facebook and Instagram, reducing ad spend by 9 while increasing conversions by 16%.
  • Ran successful contests and giveaways, attracting 4 new followers and generating 41% more engagement across platforms.
  • Created and scheduled time-sensitive promotional content for product launches, driving 63% more pre-orders than projected.
  • Led social media crisis management for process, successfully mitigating negative press and driving a 55% improvement in brand sentiment across social channels.
  • Identified and tested new content trends, resulting in a 83% increase in Instagram Reels engagement within the past year.
  • Led a team in developing and optimizing YouTube video content, increasing views by 51% in one year.
  • Successfully launched initiative across social media platforms, exceeding pre-launch engagement goals by 49%.
  • Executed a user-generated content strategy for framework, contributing to a 11% increase in organic post shares and reach.
  • Spearheaded a seasonal hashtag campaign, increasing user-generated content by 14 posts and boosting impressions by 23%.
  • Monitored and responded to online reviews and comments, achieving a 63% improvement in positive feedback over two years.

Affiliations

  • Certified Social Media Strategist, National Institute of Social Media (Year)
  • Member, Association for Social Media Researchers (ASMR), Denver Chapter
  • Member, Data & Marketing Association (DMA) Social Media Chapter
  • Graduate of LinkedIn Learning’s Social Media Marketing Program (2022 course completion)
  • Participation in Facebook Blueprint Certification Program since 2024
  • Voter, Webby Awards for Social Media Advertising Campaigns (Judging in 2024)
  • Member, American Marketing Association (AMA) Professional Chapter, Seattle
  • Alumni, Hootsuite Academy Certification in Advanced Social Media Strategy (2015)
  • Social Media Lead, Marketing Communications Club at program
  • Contributor, Social Media Examiner Online Forum (Year-Present)

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)
  • Snapchat Ads Manager Certification
  • Social Media Management Professional Certificate by Northwind
  • OMCP (Online Marketing Certified Professional)
  • Social Media Advertising Expert Certification by category
  • SEMrush Social Media Toolkit Course Certification
  • Google Certified Professional Cloud Architect
  • CompTIA Network+
  • Hootsuite Social Marketing Certification

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