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Skills

  • Supervision
  • Cost per acquisition (CPA) reduction
  • Operational improvement
  • Audience segmentation
  • Business operations
  • Detailed ROI reporting
  • A/B testing implementation
  • SEM trend knowledge
  • First Aid/CPR
  • Collaboration on creative campaign development

Work Experiences

  • Captured 41% of market share.
  • Achieved up to 83% growth.
  • Adjusted strategies for consistent performance.
  • Contributed to 32% overall online growth.
  • Contributed to a 57% increase in contract renewals.
  • Collaborated with agency partners to integrate paid search and programmatic strategies, driving 45% uplift in cross-channel conversions.
  • Achieved an average ROAS of 68% across all campaigns.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Analyzed and refined keyword portfolios using QuickBooks, leading to a 44% reduction in wasted ad spend and an improvement in ad relevance.

Summaries

  • Certified in ITIL.
  • Senior Paid Search Specialist with 8 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Strengths in client relations and team leadership backed up by Miscellaneous training.
  • Achieved consistent performance improvements exceeding 56% in key KPIs.
  • Captured 44% more market share.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Awarded Innovation Award.
  • Adept at scaling seasonal ad campaigns by 53%.
  • Accomplished expert specializing in cross-functional team leadership and collaborative campaign development, yielding consistent performance improvements exceeding 35% in key KPIs.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.

Accomplishments

  • Implemented Google Smart Bidding, improving campaign scaling efficiency and increasing ROI by 81% in 3 months.
  • Documented and resolved category which led to standard.
  • Utilized API integration method across platforms, reducing manual campaign management time by 23% and improving overall campaign efficiency.
  • Resolved product issue through consumer testing.
  • Reduced cost-per-click (CPC) by 15% through advanced bidding strategies and conversion rate optimizations across Google Ads and Bing Ads platforms.
  • Developed keyword portfolio strategy, achieving 39% improvement in impression share for high-performing keywords in three months.
  • Improved customer acquisition metrics in e-commerce by implementing a dynamic remarketing strategy, leading to a 65% increase in conversion rates.
  • Successfully managed a budget of over $8, improving overall campaign performance and achieving a 61% increase in lead quality.
  • Developed an automated reporting dashboard using Microsoft Excel, streamlining performance data analysis, and cutting reporting time by 62%.
  • Analyzed eCommerce performance on Google Shopping campaigns, resulting in a 31% increase in product sales within a competitive market.

Affiliations

  • Ecommerce Growth Summit Affiliate
  • Member of Professional Association for Customer Experience (CXPA)
  • Association for Supply Chain Management (APICS)
  • Association for Computing Machinery
  • Association of Information Technology Professionals
  • National Association of Social Workers
  • Association of National Advertisers (ANA)
  • Certified Professional in Digital Marketing and Analytics
  • Society of Women Engineers
  • Bing Ads Accredited Professional Member

Certifications

  • Search Ads 360 Certification by Google
  • Google Analytics for Power Users Certification
  • CompTIA Security+
  • Apple Certified Associate (ACA)
  • First Aid/CPR Certified
  • Cisco Certified Network Associate (CCNA)
  • Certified eCommerce Marketing Specialist (CEMS)
  • ServSafe
  • Digital Strategy and Planning by the Digital Marketing Institute (DMI)
  • Certified Business Analysis Professional (CBAP)

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