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Skills

  • Customer service
  • Client performance reporting using Power BI
  • International PPC campaign management
  • Process improvement
  • Process equipment
  • Detailed ROI reporting
  • Team management
  • MS Office
  • Conversion Rate Optimization (CRO)
  • Budget allocation and management

Work Experiences

  • Collaborated with agency partners to integrate paid search and programmatic strategies, driving 45% uplift in cross-channel conversions.
  • Achieved 84% higher efficiency in remarketing efforts.
  • Achieved 64% revenue growth quarter-over-quarter.
  • Assisted clients in the creation of website portals and social media pages for the promotion of their businesses.
  • Collaborated with web development teams.
  • Audited and restructured legacy PPC accounts, reducing wasted spend by 62% and boosting quality score across all keywords.
  • Answered 7 calls per several months to help customers with their questions and concerns.
  • Contributed to a 57% increase in contract renewals.
  • Collaborated with agency partners.
  • Saved $4 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Captured 44% more market share.
  • Within Miscellaneous, senior Senior Paid Search Specialist and outstanding performer in cross-functional collaboration and budget management.
  • Certified in Scrum Master, with a proven ability to leverage tools like Adobe Creative Suite to provide deep performance insights and enable smarter, data-driven marketing decisions.
  • Adept at running A/B testing on ad copy.
  • Built cross-functional collaborations with product, creative, and analytics teams.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Achieved 80% CPC reductions.
  • Adept at running A/B testing on landing pages.
  • Senior Paid Search Specialist with 8 years of related experience, a results-driven approach, and a commitment to achieving outstanding client outcomes.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Collaborated with design and web development teams to adjust landing page designs, leading to a 24% improvement in bounce rate and qualified leads.
  • Developed and implemented international paid search campaigns targeting the Southeast, improving conversion metrics by 83% in the first quarter.
  • Created multi-channel campaign structures on Search and Display networks, resulting in 18% boost in brand awareness and website traffic.
  • Drove 67% growth in the eCommerce division within 2020 by optimizing keyword performance and deploying conversion rate best practices.
  • Optimized remarketing lists based on behavioral targeting, improving return on ad spend (ROAS) by 39% with a budget of $7.
  • Successfully managed a budget of over $8, improving overall campaign performance and achieving a 61% increase in lead quality.
  • Created a campaign automation system using third-party tools, saving 7 hours per week in manual reporting and campaign management.
  • Implemented audience segmentation and targeting based on user behavior analysis, which resulted in a 62% improvement in lead-to-sale conversion rates.
  • Improved customer acquisition metrics in e-commerce by implementing a dynamic remarketing strategy, leading to a 65% increase in conversion rates.
  • Resolved product issue through consumer testing.

Affiliations

  • Certified by American Marketing Association (AMA) in Digital Marketing
  • National Association of Advertisers (NAA)
  • Social Media Marketing Society
  • International Council of Nurses
  • Toastmasters
  • Ecommerce Growth Summit Affiliate
  • Affiliate of the Mobile Marketing Association (MMA)
  • Association for Computing Machinery
  • Certification in CRO (Conversion Rate Optimization)
  • Affiliate of the Programmatic Advertising Summit

Certifications

  • CompTIA A+ Technician
  • Google Tag Manager Fundamentals
  • Advanced Google Ads Display Certification
  • Integrated Media Strategies for Digital Marketers Certification
  • First Aid/CPR Certified
  • Google Ads Search Certification
  • SHRM Certified Professional (SHRM-CP)
  • Project Management Professional (PMP)
  • Certified Public Accountant (CPA)
  • Marin Software Certified Professional

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