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Skills

  • Business operations
  • Budgets
  • Customer service
  • Client relationship building
  • Regulatory compliance
  • Process improvement
  • Client Retention Strategies
  • Negotiation Strategies
  • Quote information
  • Data-driven decision making

Work Experiences

  • Chaired internal strategy meetings.
  • Collaborated with creative and production teams to deliver 7 award-winning campaigns recognized by Innovation Award committee in 2020.
  • Achieved a 37% improvement in client acquisition.
  • Collaborated with creative and production teams.
  • Boosted international revenue by $8.
  • Achieved Employee of the Year for surpassing annual revenue goals by 47% through innovative multi-channel marketing strategies.
  • Achieved 3 successful RFPs.
  • Built long-lasting relationships with media partners.
  • Oversaw the delivery of framework project by standard team, which resulted in category.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Senior Agency Executive with 18 years of successful risk assessment and client relations experience.
  • Achieved cost savings.
  • Contributed to a 73% uplift in client satisfaction scores.
  • Accomplished Senior Agency Executive.
  • Achieved common business outcomes.
  • Accomplished in agency budget management, leveraging analytical skills to maximize resource allocation, leading to heightened profitability and cost savings.
  • Achieved a 35% retention rate.
  • Strengths in process improvement and risk assessment backed up by Miscellaneous training.
  • Championed revitalization of pitch and proposal processes.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Coordinated the launch of a product marketing campaign across 5 international markets, surpassing initial revenue targets by 49% within two years.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Championed the launch of a customer referral program, escalating new lead generation by 58% and contributing to a net revenue increase of $16.
  • Directed RFP management process, successfully winning 12 high-value accounts, contributing to annual revenue growth of $5.
  • Secured partnerships with 9 global influencers for a product campaign, resulting in a reach of 8 and a 24% boost in conversions.
  • Optimized the sales pipeline by automating lead tracking processes, reducing administrative workload by 78% and improving lead follow-up times by 15%.
  • Directed the transition to a new CRM, leading change management sessions to ensure adoption amongst 13 team members, resulting in a 24% improvement in data accuracy.
  • Led cross-functional team of 16 account executives and digital marketers to launch a targeted marketing campaign, resulting in a 63% increase in engagement and 40% increase in sales.
  • Introduced a multi-channel digital marketing strategy, resulting in a 37% improvement in conversion rates and increasing leads by 5 across several months.
  • Successfully rebranded Workday, utilizing market research and consumer data analysis, leading to a 33% market share growth in several months.

Affiliations

  • Association for Computing Machinery
  • Corporate Growth Network – Engage with other industry leaders in strategic planning and innovation for long-term business growth.
  • Institute of Practitioners in Advertising (IPA) – Engaged in campaign effectiveness standards and innovations in client management.
  • Marketing Research Association (MRA) – Focuses on gaining impactful market insights through advanced research methodologies.
  • Creative Marketing Association (CMA) – Consistent contributor to thought leadership on creative campaign innovations and ROI improvements.
  • Association for Talent Development (ATD) – Dedicated to fostering leadership in cross-functional team alignment and corporate culture enhancements.
  • Direct Marketing Association (DMA) – Specializing in data-driven marketing techniques and business impact analysis.
  • Society for Marketing Professional Services (SMPS) – Active member contributing thought pieces on multi-channel campaigns and brand re-positioning.
  • Rotary International
  • Association for Supply Chain Management (APICS)

Certifications

  • Cisco Certified Network Associate (CCNA)
  • Media Buying & Planning Specialist - system
  • HubSpot Inbound Certification - category
  • Certified Strategic Revenue Growth Professional - procedure
  • Microsoft Certified Systems Engineer (MCSE)
  • Advanced Influencer Marketing Certification - system
  • Certified Executive in Marketing (CEM) - category
  • First Aid/CPR Certified
  • Salesforce
  • Certified KPI Professional (CKP) - category

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