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Skills

  • Familiarity with HTML, CSS, and JavaScript for SEO
  • Keyword research and analysis
  • Conducting A/B testing for SEO elements
  • Strategic planning
  • Improving CTR through meta-tag enhancements
  • Business operations
  • Team management
  • SEM trend knowledge
  • Ad development
  • Local SEO optimization

Work Experiences

  • Effective SEO strategies were created, implemented, and updated by me.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Brought program back to top organic rankings.
  • Analyzed SEO ROI attribution.
  • Consulted with the PR team to build synergistic campaigns where backlinks were earned through strategic media placements.
  • Solved method issues, improved operations, and provided excellent customer service.
  • Answered 5 calls per 18 months to help customers with their questions and concerns.
  • Collaborated with developers to ensure search engine-friendly site architecture, improving crawl efficiency on category.
  • Saved $8 by putting in place cost-cutting measures that addressed long-standing issues.
  • Collaborated with PPC teams to improve overall campaign performance and captured $8 in additional revenue from paid and organic traffic integration.

Summaries

  • Developing marketing initiatives, increasing business success, and increasing sales is something I've done before.
  • Achieved significant improvements in site speed.
  • Collaborated with developers and IT teams.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Conducted in-depth competitor analysis.
  • Boosted web rankings from page five to page one.
  • Collaborated with developers and IT teams to ensure optimal site architecture for SEO/UX success, resulting in a 31% increase in crawl efficiency for program.
  • Collaborated with cross-functional teams.
  • Collaborated with content teams.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.

Accomplishments

  • Redesigned the site structure and navigation, improving user experience and boosting the average session duration by 71%.
  • Enhanced page loading time through HTML/CSS optimization, resulting in a 79% improvement in mobile page speed scores.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Elevated the site ranking from page five to page one on Google for 13 targeted keywords within 14 months, leading to 84% growth in organic traffic.
  • Diagnosed and fixed crawl issues using tools like Screaming Frog and Google Search Console, resulting in a 41% increase in indexed pages.
  • Implemented advanced link-building tactics across 3 domains, increasing domain authority by 46% within 2015 months.
  • Collaborated with developers to fix critical SEO issues such as 404 errors and script load times, reducing error pages by 15 and improving crawl efficiency.
  • Executed outreach campaigns that increased the website's referring domains by 7, contributing to improved organic trust signals.
  • Recovered initiative from a Google penalty in 3 months, restoring rankings and improving organic sessions by 50%.
  • Integrated comprehensive site mapping and structured data to improve site access and provide better relationship to Google algorithms.

Affiliations

  • Freemason
  • SEO Mastery Bootcamp Graduate (2024)
  • HubSpot Academy SEO Expert Group
  • W3C Members Forum
  • UX Collective Contributor for SEO Insights
  • International Association of Professional SEO Consultants
  • Interactive Advertising Bureau (IAB) Affiliation
  • Toastmasters
  • Affiliate Summit Member
  • American Marketing Association

Certifications

  • Google Analytics Individual Qualification (GAIQ) - Vantage
  • Certified Public Accountant
  • Hootsuite Social Media Marketing Certification
  • Certified Search Engine Marketing Specialist (SEMPO Institute)
  • First Aid/CPR Certified
  • Google Certified Professional Cloud Architect
  • Advanced Google Analytics Certification 2022
  • Salesforce
  • SEO Competitive Analysis & Keyword Research Certification (SEMrush)
  • Sistrix SEO Training and Certification

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