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Skills

  • Conducting A/B testing for SEO elements
  • Analyzing inbound link profiles
  • Customer service
  • Data analysis
  • Operational improvement
  • SEM trend knowledge
  • Team building
  • Developing mobile SEO strategies
  • Framework equipment
  • Content gap analysis

Work Experiences

  • Conducted competitor analysis.
  • Analyzed monthly SEO performance trends and presented insights that contributed to a process in 2016.
  • Collaborated with content teams to create keyword-infused content, resulting in a boost of 20% in high-intent traffic.
  • Aligned content across 2 geographic locations.
  • Collaborated with content teams.
  • Looked for industry trends on social media and through online sources.
  • Collaborated with PPC teams.
  • Oversaw the delivery of process project by system team, which resulted in program.
  • Captured $16 in additional revenue.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.

Summaries

  • Achieved significant improvements in site speed and user experience, reducing bounce rates by 46% while boosting page load times and increasing retention metrics.
  • Achieved a 23% increase in overall site traffic.
  • Conducted continuous SEO audits and optimizations.
  • Boosted web rankings from page five to page one.
  • Search Engine Optimization Specialist with 16 years of successful stakeholder engagement and team leadership experience.
  • Achieved a 73% reduction in page load times.
  • Committed to helping businesses achieve sustainable growth.
  • Collaborated with writers and marketers.
  • Excellent decision-making, organizational, and analytical skills.
  • Successful SEO approaches have proven skills in increasing customer engagement and business visibility in online searches.

Accomplishments

  • Recovered initiative from a Google penalty in 3 months, restoring rankings and improving organic sessions by 50%.
  • Mentored junior SEO specialists on best practices, ensuring team-wide efficiency and strategy alignment with company goals.
  • Enhanced page loading time through HTML/CSS optimization, resulting in a 79% improvement in mobile page speed scores.
  • Audited and optimized internal linking strategies, improving time on page by 46% and reducing bounce rate by 62%.
  • Optimized international SEO strategy, resulting in a 70% increase in organic traffic from target countries.
  • Led team-wide SEO training sessions, improving department-wide understanding of meta-tags, structured data, and mobile optimizations.
  • Documented and resolved program which led to procedure.
  • Took ownership of competitor analysis, translating insights into actionable tactics that resulted in 28% better search performance across priority keywords.
  • Created a search engine-friendly URL structure, reducing duplicate content issues and improving site indexing by 55%.
  • Integrated comprehensive site mapping and structured data to improve site access and provide better relationship to Google algorithms.

Affiliations

  • American Marketing Association
  • International Association of Professional SEO Consultants
  • Society of Human Resource Management
  • SEO Meetup Groups (City-Specific)
  • Freemason
  • National Association of Social Workers
  • Project Management Institute
  • BrightonSEO Conference and Network Participant
  • PPC Hero Academy Integration with SEO Group
  • Affiliate Summit Member

Certifications

  • ServSafe
  • CompTIA Network+
  • Microsoft Certified Systems Engineer (MCSE)
  • Bing Ads Accredited Professional Certification
  • Certificatified Digital Marketing Professional (OMCP)
  • BrightEdge SEO Professional Certification
  • Google My Business Optimization Certification
  • Certified Business Analysis Professional (CBAP)
  • Yoast SEO Certification 2020
  • Ahrefs Academy SEO Training

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