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Skills

  • Team building
  • Leveraging digital tools like SAP for media monitoring
  • Social media marketing
  • Copyediting and proofreading for consistency
  • Leveraging media databases like standard
  • Associated Press style
  • Collaborating across functional departments
  • Creating newsletters and internal communications
  • Problem resolution
  • Effective crisis management communication

Work Experiences

  • Developed targeted media lists for unique press initiatives focused on Miscellaneous, increasing outreach efficiency and saving the company $4 in time and resources.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Developed over 12 social media posts.
  • Coordinated 11 media interviews.
  • Assisted in the creation and tracking of KPIs for PR campaigns, ensuring alignment with the company’s quarterly revenue goals.
  • Achieved placement in method.
  • Collaborated with program customers to determine their needs and deliver category service.
  • Had an excellent attendance record and was always on time for work.
  • Crafted creative email campaigns.
  • Saved $16 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Built and nurtured relationships with journalists.
  • Costs were consistently reduced while profits were increased.
  • Applied deep knowledge of media databases.
  • Clear understanding of quality assurance and data analysis as well as strategic planning training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Authors speeches, press releases, and marketing materials with ease.
  • Achieved successful media briefings.
  • Contributed to securing interviews.
  • Within Miscellaneous, senior Public Relations Editorial Assistant and outstanding performer in risk assessment and budget management.
  • Collaborated with diverse teams to ensure social media content aligned with PR campaigns, driving engagement up by 45%.

Accomplishments

  • Managed scheduling and logistics for 16 VIP media interviews at Miscellaneous, ensuring interviews ran smoothly and on time.
  • Edited and proofread articles to maintain brand voice consistency across media placements and publications.
  • Liaised with media outlets for the promotion of category, gaining attention in 11 regional publications.
  • Collaborated with team of 2 in the development of framework.
  • Researched and wrote compelling feature stories for the company magazine, increasing reader engagement by 36%.
  • Developed editorial calendars to ensure consistent blog and social media content, which boosted web traffic by 19% over three years.
  • Reported key PR performance metrics to senior management, helping guide strategy adjustments that improved campaign effectiveness.
  • Supported crisis communication efforts by preparing talking points and Q&A materials for executives, reducing negative media by 33%.
  • Resolved product issue through consumer testing.
  • Developed content for press statements and media engagements, representing the company’s mission and values accurately.

Affiliations

  • Council of Public Relations Firms (CPRF)
  • International Council of Nurses
  • National Association of Social Workers
  • Global Editors Network (GEN)
  • Association for Media Literacy (AML)
  • Lions Club
  • International Association of Press Clubs (IAPC)
  • Online News Association (ONA)
  • Copywriters Association of America (CAA)
  • Society of Professional Journalists (SPJ)

Certifications

  • ServSafe
  • Digital Marketing Fundamentals - Google Digital Garage
  • SHRM Certified Professional (SHRM-CP)
  • Cisco Certified Network Associate (CCNA)
  • Certified Advertising Professional (CAP) - American Advertising Federation (AAF)
  • Advanced Editorial Strategies Certificate - The Copywriting Academy
  • Cisco Certified Internetwork Expert (CCIE)
  • Salesforce
  • Intermediate Excel Certification - Microsoft (for budgeting and data) 2019
  • Certified Proofreader - Proofreading Academy

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