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Skills

  • Project organization
  • Employee training
  • Operational improvement
  • Business operations
  • Contract negotiation
  • Workshop leadership
  • Conflict resolution
  • Client satisfaction management
  • Team building
  • MS Office

Work Experiences

  • Built and fostered relationships with key stakeholders across the organization to leverage resources, resulting in $6 increase in promotional reach.
  • Collaborated with Promotional Team Lead and Promotional Team Lead on campaign planning, design, implementation, and evaluation.
  • Achieved results in the first 18 months.
  • Aligned marketing and promotional initiatives with sales teams, achieving a 18% increase in cross-departmental collaboration output.
  • Achieved consistent 31% overachievement of monthly KPIs.
  • Updated team protocols in order to streamline marketing procedures and improve promotion release timing.
  • Built relationships with key stakeholders.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Created procedure promotions that resulted in metric.
  • Boosted product trial participation by 21%.

Summaries

  • Clear understanding of process improvement and team leadership as well as process improvement training.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • With a commitment to excellent client service, an expert in Asana use and QuickBooks sales.
  • Costs were consistently reduced while profits were increased.
  • With 6 years of experience in program marketing, Promotional Team Lead is a creative Promotional Team Lead.
  • Dedicated to exceeding Miscellaneous customer expectations.
  • Account Executive with a thorough understanding of workflow optimization and a strong desire to increase sales in order to maximize company revenue.
  • Account Manager with 2 years of experience who works tirelessly.
  • Account management training in client relations and metric.
  • Capable of organizing events, creating competitions, and creating strategic plans.

Accomplishments

  • Leveraged Tableau to track key performance indicators, adjusting promotional strategies to exceed sales targets by 80% in 2021.
  • Achieved cost savings of 30% by renegotiating contracts with key advertising vendors, increasing budget availability for other promotional activities.
  • Coordinated promotional activities with marketing and sales, ensuring that events aligned with business objectives and drove 21% customer engagement improvement.
  • Negotiated sponsorship packages with 9 high-profile vendors, resulting in a 25% overall increase in budget savings.
  • Built and maintained long-term relationships with vendors, ensuring project deadlines were met while securing discounts of 26%, improving budget efficiency.
  • Spearheaded the integration of digital marketing strategies into traditional campaigns, resulting in a 81% boost in web traffic and on-site conversions.
  • Utilized performance metrics to analyze campaign success, adjusting tactics that resulted in a 28% increase in customer engagement.
  • Facilitated cross-department collaboration to deliver seamless event activations, increasing brand exposure to over 9 unique visitors.
  • Set measurable team goals and developed tracking mechanisms, leading to a consistent 28% overachievement of monthly key performance indicators.
  • Leveraged category, streamlining the integration of social media and on-site promotions, resulting in a 42% improvement in brand engagement.

Affiliations

  • Event Industry Council (EIC)
  • International Live Events Association (ILEA)
  • National Association of Social Workers
  • Society of Marketing Administrators
  • Association of Information Technology Professionals
  • Society of Women Engineers
  • Product Management Association Network
  • International Association of Business Communicators (IABC)
  • American Marketing Association
  • Salesforce Trailhead Community

Certifications

  • Certified Retail Event Specialist (CRES) - method
  • Certified Loyalty Marketing Professional (CLMP) – standard
  • Event Planning and Management Certificate - framework
  • Certified Public Accountant
  • Digital Marketing Specialist (DMS) - framework
  • Certified Negotiation Expert (CNE) - Negotiation Institute
  • Marketing Communications Professional Certificate - metric
  • Certified Digital Marketing Specialist in Strategy and Planning - method
  • ServSafe
  • Certified Brand Strategist (CBS) - Brand Establishment

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