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Skills

  • Adobe Creative Cloud
  • Competitive landscape mapping
  • Quantitative research methodologies
  • Analytics and seo
  • Campaign management
  • Conversion Rate Optimization (CRO)
  • Branding
  • Research methods
  • A/B Testing and Experimentation
  • Competitive benchmarking

Work Experiences

  • Conducted detailed customer segmentation research.
  • Adapted marketing plans for specific audiences based on program and initiative research.
  • Worked closely with the product development team to modernize and update promotions.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Collaborated with the UX team to analyze usability test data, resulting in design changes that led to a 35% drop in user churn.
  • Built predictive models to anticipate customer preferences leading to the launch of two new customer-centric products in Denver.
  • Analyzed regional demand waves for QuickBooks.
  • Analyzed usability test data.
  • Updated standard procedures to address data collection and analysis issues, resulting in framework.
  • Analyzed the impact of technological trends on consumer behavior.

Summaries

  • Achieved results in 2017.
  • Adept at creating custom KPI dashboards to visualize market trends and product growth, enhancing strategic decisions at the board level.
  • Authoritative voice on market viability research, contributing to several executive-level reports that helped shape the strategic product roadmap.
  • Conducted innovative supplier data analysis.
  • Achieved results across 7 digital platforms.
  • Conducted comprehensive market segmentation.
  • Boosted brand engagement by 26%.
  • Collaborative team player.
  • Expert in system sales and Salesforce promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Adept at interpreting data.

Accomplishments

  • Conducted SWOT analysis, identifying 12 strategic opportunities that resulted in standard.
  • Collaborated with engineers and designers to validate product features through user testing, resulting in a 7% reduction in product return rates.
  • Prepared competitive landscape mapping reports that were utilized to identify and capture 17 new market opportunities in Seattle.
  • Monitored and analyzed competitor product launches, recommending adjustments to our go-to-market strategy, which led to a sales uplift of 68% during the launch phase.
  • Coordinated focus groups and user interviews, deriving insights that informed product enhancements aimed at increasing product usability satisfaction by 53%.
  • Streamlined reporting processes, cutting data analysis turnaround time by 79% and improving operational efficiency across departments.
  • Created KPI dashboards in QuickBooks, enabling key stakeholders to track product performance and make data-driven decisions.
  • Collaborated with cross-functional teams to reduce product development time by 10%, leveraging time-to-market reduction strategies and workflow optimization.
  • Defined and tested product personas using both qualitative and quantitative research, improving customer segmentation and targeting accuracy.
  • Worked with product teams to analyze customer feedback, resulting in iterative product improvements reducing churn by 31% over the past year.

Affiliations

  • Affiliate, Big Data and Machine Learning Network
  • Institute for Operations Research and the Management Sciences (INFORMS)
  • Association for Computing Machinery
  • Certified Market Research Analyst (CMRA) Certification Program
  • Member, Product Analytics Council
  • Strategic and Competitive Intelligence Professionals (SCIP) Program
  • Association for Product Professionals (APP)
  • International Institute of Business Analysis (IIBA)
  • Customer Experience Professionals Association (CXPA)
  • Association for Supply Chain Management (APICS)

Certifications

  • Certified Public Accountant (CPA)
  • Market Research Core Body of Knowledge (MRCBOK) Certification
  • Apple Certified Associate (ACA)
  • Salesforce
  • Data Interpretation and Analysis Professional Certification
  • SHRM Certified Professional (SHRM-CP)
  • Certified Market Research Analyst (CMRA)
  • HubSpot Inbound Marketing Certification
  • Microsoft Excel Expert (MOS) Certification
  • Microsoft Certified: Power BI Data Analyst Associate

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