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Skills

  • Program equipment
  • Cross-platform content strategy
  • Cross-functional team collaboration
  • Strategy development
  • Process improvement
  • Developing global public relations campaigns
  • Internal and external stakeholder communication
  • Budgeting and forecasting for PR initiatives
  • Building and maintaining media contacts
  • MS Office

Work Experiences

  • Achieved a 15% increase in article uptake.
  • Achieved front-page coverage for Power BI on framework.
  • Achieved over 45% increase in media engagement through implementing targeted media campaigns leveraging both traditional and digital platforms.
  • Achieved successful launch of SAP.
  • Achieved results during 18 months.
  • Advised senior leadership on media strategy.
  • Collaborated with internal marketing and design teams to maximize the impact of press releases and marketing materials, achieving a 75% increase in article uptake.
  • Crafted and pitched news releases that garnered coverage in Top Performer-winning publications, leading to a 42% boost in engagement.
  • Addressed a major Miscellaneous incident in Seattle.
  • Addressed issues promptly.

Summaries

  • Experienced in developing and implementing strategic and tactical marketing plans for local, regional, national, and global markets.
  • Adept at directing local and national press tours.
  • A results-driven Press Manager skilled at managing relationships with over 5 influential journalists and media contacts, generating significant coverage for high-profile campaigns.
  • Press Manager with 10 years of successful project management and vendor management experience.
  • Press Manager with 17 years of experience in search of a challenging, growth-oriented position.
  • Within Miscellaneous, senior Press Manager and outstanding performer in project management and vendor management.
  • Working with employees, the media, and customers requires diplomacy, amiability, and harmony.
  • Collaborative leader experienced in press event coordination.
  • Accomplished Press Manager with a rich background in overseeing media strategies for global campaigns, securing coverage across 15 countries and creating lasting brand impressions.
  • Adept at defending brands from reputational damage.

Accomplishments

  • Tracked and analyzed press sentiment data using Adobe Creative Suite, improving PR approaches and securing a 52% reduction in negative media.
  • Generated detailed PR metrics reports analyzing media value, sentiment, and reach, leading to a 75% improvement in future outreach strategies.
  • Organized media events and developed strategic talking points leading to a 25% boost in target audience engagement across Adobe Creative Suite.
  • Increased media coverage by 57% through personalized and targeted outreach initiatives focused on regional and niche outlets.
  • Revamped a lagging online pressroom, optimizing its design and functionality, leading to a 59% increase in journalist engagement.
  • Managed press relations for the launch of HubSpot, generating media coverage in over 7 countries globally.
  • Established partnerships with key media outlets, increasing overall brand visibility by 33% in key regions.
  • Spearheaded multi-channel press campaigns resulting in customer base growth by 17%.
  • Secured over 3 print and digital media placements within two years, generating an estimated publicity value of over $5.
  • Negotiated media partnerships that provided Brightline with over 11 in earned advertising value for major industry events.

Affiliations

  • International Communication Association (ICA)
  • United Nations Correspondents Association (UNCA)
  • National Association of Social Workers
  • Institute for Public Relations (IPR)
  • Broadcast Education Association (BEA)
  • Media Relations Skill-Building Workshops
  • PR Council
  • Co-chapter Chair of Local PRSA Boston Chapter
  • Lions Club
  • Global Alliance for Public Relations and Communication Management

Certifications

  • Public Relations Leadership Program Certification – method
  • Project Management Professional (PMP)
  • Certified Speechwriting & Media Communication Specialist – method
  • Professional Development Program in Public Relations and Communications – standard
  • Professional Certificate in Reputation Management – Ironclad Systems
  • First Aid/CPR Certified
  • Certified Crisis Communication Specialist (Ironclad Systems)
  • CompTIA Security+
  • Certified Media Planning and Strategy – Vantage
  • Cisco Certified Internetwork Expert (CCIE)

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