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Skills

  • Trade show representation
  • Project organization
  • Team building
  • Relationship development
  • Problem resolution
  • Social media coordination
  • Team management
  • Content optimization for digital press channels
  • Organization
  • Integrated communications planning

Work Experiences

  • Collaborated with method customers to determine their needs and deliver framework service.
  • Achieved over 85% increase in media engagement.
  • Transported Salesforce to several months customer locations.
  • Had an excellent attendance record and was always on time for work.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Coordinated media strategies.
  • Coordinated PR initiatives for Denver TV campaigns, resulting in prime-time coverage of over 12 minutes across major national networks.
  • Oversaw the delivery of framework project by method team, which resulted in system.
  • Achieved results during the 2017 campaign.
  • Addressed issues promptly.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • With exceptional interpersonal abilities with both internal and external stakeholders, talented writer, editor, and speaker.
  • Achieved a 71% increase in press mentions.
  • Accomplished Press Manager.
  • Costs were consistently reduced while profits were increased.
  • Intelligent, tenacious, and committed to maximizing the effectiveness of marketing and initiative strategies through diversification.
  • Consistently enhances attendance by 44% year-over-year.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Press Manager with 17 years of experience in search of a challenging, growth-oriented position.
  • Consistently drives brand integrity.

Accomplishments

  • Generated detailed PR metrics reports analyzing media value, sentiment, and reach, leading to a 75% improvement in future outreach strategies.
  • Coordinated global press conferences around the launch of Adobe Creative Suite, resulting in 12 media mentions within several months.
  • Resolved product issue through consumer testing.
  • Developed, negotiated, and implemented media sponsorship agreements, yielding over $18 in earned media for category.
  • Secured over 3 print and digital media placements within two years, generating an estimated publicity value of over $5.
  • Served as the primary point of contact for press relations at Summit Group, including issuing statements, interview requests, and managing timely responses.
  • Directly handled inbound media inquiries for high-profile incidents, mitigating potential negative press and securing balanced coverage in initiative.
  • Strategically positioned Harbor & Co.'s market presence by crafting press releases and pitch letters that resulted in coverage across 8 key industry publications.
  • Tracked and analyzed press sentiment data using Adobe Creative Suite, improving PR approaches and securing a 52% reduction in negative media.
  • Developed annual media strategy aligned with corporate goals, resulting in sustained media coverage across Miscellaneous.

Affiliations

  • Press Club Portland
  • Society for New Communications Research (SNCR)
  • International Association of Business Communicators (IABC)
  • American Marketing Association
  • Association for Computing Machinery
  • National Association of Social Workers
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • PR Council
  • International Council of Nurses
  • International Association of Administrative Professionals

Certifications

  • Certified Speechwriting & Media Communication Specialist – method
  • Certified Press Manager – procedure
  • Certified Public Accountant
  • Professional Development Program in Public Relations and Communications – standard
  • Certified in Social Media for Public Relations – procedure
  • Accredited in Public Relations (APR) by PRSA
  • Google Certified Professional Cloud Architect
  • Certified in PR Ethics – Public Relations Society of America (PRSA)
  • Certificate in Crisis Management & Communications – process
  • Certified Business Analysis Professional (CBAP)

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