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Skills

  • First Aid/CPR
  • MS Office
  • Monitoring expenditures
  • ERP understanding
  • Operational improvement
  • Problem resolution
  • Compiling data
  • Administrative support
  • Cost-saving media buying
  • Relationship development

Work Experiences

  • Looked at the costs, expenses, and revenue from construction projects.
  • Was in charge of all tasks delegated to me, including workflow optimization and data analysis.
  • Created reporting packages for a variety of purposes, including business performance results.
  • Assisted in the creation of category procedures.
  • Management recognized me for providing outstanding customer service.
  • Advised on financial models for influencer marketing programs.
  • Improved operational efficiencies and traceability by creating organizational systems for municipal bond sales and transactions.
  • Advised on financial models for influencer marketing programs, resulting in a cost-per-impression reduction of 78%.
  • Advised C-level executives on potential risks and opportunities stemming from marketing budget variances, which led to action plans that saved $202,000.
  • Created detailed spreadsheets that detailed revenue, profitability, and expense trends and forecasts.

Summaries

  • Accustomed to managing marketing department budgets with 68% forecast accuracy, contributing to the fiscal health of the organization in 2024.
  • Proven track record of motivating streamlined to achieve team, individual, and management goals.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Proficient in promoting procedure by leveraging risk assessment and performance reporting knowledge.
  • Achieved 61% cost savings.
  • Achieved a 25% efficiency boost.
  • Multilingual and fluent in Mandarin and Spanish, with a strong grasp of cultural differences.
  • Communicative and team-oriented, with QuickBooks expertise.
  • Category and method have a proven track record.
  • Salesforce and SAP experts with exceptional interpersonal skills.

Accomplishments

  • Presented in-depth competitor analysis reports to leadership, providing actionable insights that resulted in a new pricing strategy increasing profitability by 17%.
  • Contributed to quarterly marketing budget analysis, identifying trends and opportunities for reallocation that led to a $121,000 increase in profitable investment.
  • Implemented a predictive analytics model to forecast campaign performance, improving budget allocation efficiency by 69% across all channels.
  • Led regression modeling initiatives to optimize budget allocation based on projections that improved ROI by 59% in key ad campaigns.
  • Re-engineered data collection processes for marketing spend analysis, resulting in a 42% improvement in accuracy and reducing errors by 81%.
  • Analyzed the effectiveness of media buys by scrutinizing campaign KPIs and negotiating better rates, reducing total media spend by $9,000 while maintaining ROI targets.
  • Developed quarterly reports on marketing ROI using Power BI, offering granular insights that directly influenced resource management and strategic planning.
  • Advised on investment decisions for digital marketing activities by assessing financial metrics, increasing marketing ROI by 78% and saving $32,000 over three years.
  • Collaborated with product teams to refine go-to-market strategies based on quantitative competitor pricing analysis, resulting in an additional $170,000 in market growth.
  • Developed ROI projections for new market expansion opportunities which informed executive decision-making, contributing to an additional $140,000 in revenue generation.

Affiliations

  • Volunteer Analyst, Financial Data Transparency Initiative, 2019, Portland
  • Participant, DMA (Data & Marketing Association) Analytics Initiatives, 2016
  • Expert Member, Financial Management Association International (FMA), 2017 – Present
  • Certified Marketing Planning Professional, ANA (Association of National Advertisers), 2022
  • Member, Community of Analytics for Marketing Professionals, Austin, 2022 – Present
  • Member, Association of Financial Professionals (AFP) 2022-present
  • Volunteer Analyst, DataKind for Marketing and Financial Impact, 2024
  • Participant, Marketing Analytics Summit, Atlanta, 2018
  • Member, Strategic & Competitive Intelligence Professionals (SCIP), 2023
  • Professional Member, Predictive Analytics World for Industry Marketing, Portland, 2017

Certifications

  • Certified Statistical Business Analyst (CSBA)
  • Apple Certified Associate (ACA)
  • Microsoft Office Specialist (MOS)
  • Certified Digital Marketing Analyst - Simplilearn
  • Certified Advertising Specialist (CAS) - initiative
  • Certified Marketing Management Professional (CMMP) - program
  • Microsoft Certified Systems Engineer (MCSE)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Tableau Certified Data Analyst
  • Advanced Google Analytics Certification

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