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Skills

  • Customer segmentation and targeting
  • Equipment setup
  • Keyword research and implementation
  • Online content curation
  • Data visualization and dashboard creation
  • Supervision
  • Influencer collaboration strategies
  • Google Analytics proficiency
  • Project milestone tracking
  • Email marketing optimization

Work Experiences

  • Co-managed 6 client accounts.
  • Armed the marketing team with data.
  • Analyzed user metrics.
  • Built month-end performance summaries from collected analytics, identifying key opportunities for growth in future campaigns.
  • Installed, modified, and repaired software and hardware to resolve technical issues.
  • Analyzed competitor activity and trends.
  • Was in charge of internal product training for Microsoft Excel, which included training support staff, end-users, and new hires.
  • Achieved this within 6 months.
  • Assisted in successfully launching 4 online marketing campaigns, resulting in a 55% increase in user engagement.
  • Provided end-user training and support in terms of software, hardware, and network standards and processes.

Summaries

  • Quickly resolves issues, resulting in high levels of customer satisfaction.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Excellent risk assessment and vendor management knowledge.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Boosted organic traffic by 17%.
  • Within Miscellaneous, senior Online Intern and outstanding performer in workflow optimization and client relations.
  • Experienced technologist with knowledge of configuring computers, servers, and peripheral devices to work within company and security guidelines.
  • Attracted over 10 subscribers.
  • Collaborative team player with proven abilities in working cross-functionally to align marketing strategies with broader business objectives.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Developed audience segmentation strategies for email marketing, increasing click-through rates by 34% over 18 months.
  • Resolved product issue through consumer testing.
  • Suggested improvements to the company's PPC advertising strategy, resulting in a 62% reduction in cost-per-click (CPC) across Adobe Creative Suite.
  • Supported marketing efforts by using Google Analytics to identify high-performing landing pages, leading to a 67% boost in conversion rates.
  • Collaborated with a cross-functional team of 13 members to develop training resources for a new SaaS product, boosting adoption by 19% within customer success.
  • Wrote data-driven blog posts that increased organic search traffic by 46% and enhanced user engagement metrics on critical landing pages.
  • Orchestrated a beta-testing program, gathering user feedback that informed product adjustments before the official release.
  • Assisted in the creation of client project proposals, which directly contributed to securing 16 new clients across international markets.
  • Executed competitor analysis research, enabling the marketing team to create dynamic campaigns that outperformed rivals in the Miscellaneous space.
  • Led the management of website content updates and revisions following A/B testing, resulting in better user engagement and higher conversion rates.

Affiliations

  • Project Management Institute (PMI) - Digital Project Management Group
  • International Association for Accessibility Professionals (IAAP)
  • American Marketing Association (AMA)
  • Digital Marketing Association (DMA Global)
  • American Marketing Association
  • Rotary International
  • Freemason
  • User Experience Professionals Association (UXPA)
  • Interaction Design Foundation (IDF)
  • Women in Digital

Certifications

  • Microsoft Certified Systems Engineer (MCSE)
  • SEO Fundamentals by SEMrush Academy
  • CompTIA Network+
  • Certified Copywriter by Copyblogger Media
  • Certified Public Accountant (CPA)
  • Google Analytics for Power Users Certification
  • Certified Remote Communications Specialist (CRCS) by Remote How
  • Certified User Experience Designer (CUXD) by Interaction Design Foundation
  • Time Management Certification from Coursera
  • Google Analytics Individual Qualification (GAIQ)

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