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Skills

  • Customer service
  • Staff wine training facilitation
  • Product portfolio diversification
  • Communications
  • Direct sales channel optimization
  • Relationship development
  • Budgets
  • On-premise sales expertise
  • Brand visibility enhancement
  • Negotiation and deal closing

Work Experiences

  • Helped customers sign up for store loyalty programs and explained the benefits in detail.
  • Greeted customers and assisted them with product questions, selections, and purchases, both in-store and online.
  • Taught new associates how to operate the cash register, including how to open it, conduct customer transactions, and balance the drawer.
  • Achieved the Employee of the Year.
  • Achieved results in last several months.
  • Achieved 73% customer satisfaction scores.
  • Achieved a 85% sales lift within the first 6 months.
  • Restocked the sales floor and reorganized the shelves, racks, and bins for a cleaner look.
  • Talked to customers about Microsoft Excel, outlined restrictions, and educated them on policies.
  • Helped drive high customer retention by providing accurate information about promotions, customer programs, and products.

Summaries

  • Award-winning On-Premise Wine Sales Representative.
  • Achieved a 43% increase in retention.
  • Sells process and procedure products while keeping up with changing industry trends and customer preferences.
  • Within Miscellaneous, senior On-Premise Wine Sales Representative and outstanding performer in project management and performance reporting.
  • 10 years of experience.
  • Bolstered product sales.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Food and beverage safety is important to us.
  • Achieved over 79% growth.
  • Consistently adapted sales strategies to dynamic market conditions.

Accomplishments

  • Documented and resolved category which led to program.
  • Led efforts to introduce premium wines to 6 previously untapped markets, boosting overall market share by 64%.
  • Reduced order fulfillment time by 61% by streamlining communication channels between distributors and on-premise accounts.
  • Achieved 78% of quarterly sales goal by forming strong relationships with key on-premise accounts and tailoring wine selections to their unique customer base.
  • Revamped wine listings for 18 destination accounts, leading to a 76% rise in high-end wine product sales.
  • Negotiated and finalized distribution contracts with 10 large restaurant groups, securing 84% growth in case sales within the first the past year.
  • Spearheaded a rebranding initiative for method, resulting in a 76% increase in sales within on-premise channels.
  • Increased customer satisfaction by 72% by introducing personalized wine recommendations based on a thorough understanding of client preferences.
  • Utilized CRM software to track and analyze sales KPIs, leading to an 24% improvement in customer retention and engagement.
  • Consistently met or exceeded monthly placement targets by working proactively with chefs and beverage directors to align on wine pairings.

Affiliations

  • Active membership in the Wine Industry Sales Education Council (WISE)
  • Project Management Institute
  • Freemason
  • Certified through Napa Valley Wine Academy for advanced wine sales strategies (OSHA)
  • Rotary International
  • Participant in the Culinary Institute of America wine and beverage program (2019)
  • Participant in the Appellation Wine Tasting for emerging markets (2016)
  • American Medical Informatics Association
  • Member of the International Wine & Spirits Competition (IWSC) judging panel
  • Affiliated with the Wine Business Institute (Sonoma State University)

Certifications

  • CompTIA Network+
  • Certified Specialist of Wine (CSW)
  • Wine Business Executive MBA – Sonoma State University
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Overseas Wine Merchandiser – International Wine Marketing Association
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Level II Certificate in Wine & Spirits - Wine & Spirit Education Trust (WSET)
  • ServSafe
  • Certified Specialist of Spirits (CSS) - system
  • Certified Business Analysis Professional (CBAP)

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