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Skills

  • Budget Management
  • Supervision
  • First Aid/CPR
  • RFI Scanners
  • Tracking attendance numbers
  • Business operations
  • Security systems
  • Cross-functional team leadership
  • Operational improvement
  • Ad Tech Platforms Jira Expertise

Work Experiences

  • Worked with internal stakeholders to determine advertising campaign budgets.
  • Increased traffic to Columbus by creating and implementing attention-getting plans.
  • Achieved President's Club for exceeding sales KPIs.
  • Collaborated closely with the executive team to define company objectives and communicate them to account holders.
  • Successfully started accounts with 6% after finding over 2 new potential clients.
  • Created and implemented rules, contracts, and revenue-generating plans for each contest or sweepstakes.
  • Contacted customers about account or information issues and informed them of changes for excellent customer service.
  • Improved my online presence in order to take advantage of new trends.
  • Increased company revenue by 14% by securing over 2 type accounts.
  • Gathered and analyzed promotional data to improve future planning.

Summaries

  • Dedicated to providing excellent customer service.
  • System and standard have a proven track record.
  • Looking forward to taking on a new challenge with a successful team.
  • Account Executive with 10 years of experience in marketing accounts in process improvement.
  • Performance reporting, strategic planning, and process improvement are all extremely effective at attracting the attention of target audiences.
  • During a 13-year career in advertising, demonstrate a strong understanding of customer preferences, advertising techniques, and creative design.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Media Sales Executive.
  • Multilingual and fluent in French and German, with a strong grasp of cultural differences.
  • Collaborative in overseeing campaign execution with various teammates and industry professionals.
  • Expert in HubSpot with conflict resolution training and strong problem-solving abilities.

Accomplishments

  • Expanded client base by 70% over several months by introducing targeted vertical-specific media packages, fostering long-term client relationships.
  • Collaborated with cross-functional teams to launch a new media product, achieving 64% penetration in the first 18 months.
  • Successfully introduced performance metrics tracking into the sales process, increasing quarterly sales goal attainment by 27%.
  • Led a media sales training program, enhancing the team's ability to close deals by 46%, contributing to an overall team revenue increase of $17.
  • Closed $10 in new business by developing compelling, data-backed media proposals tailored to client’s unique business needs.
  • Revamped sales proposals, showcasing product benefits and metrics, increasing client acceptance rates by 42% in several months.
  • Improved client satisfaction by 77% through the continual development and refinement of custom media solutions and analytics reports.
  • Created a compelling sales presentation format that led to a 49% boost in conversion rates for high-profile client pitches.
  • Spearheaded a corporate effort to streamline cross-functional workflows, which resulted in a 66% reduction in client onboarding time.
  • Implemented data-driven client targeting techniques, driving a 32% improvement in lead-to-close ratio for media ad sales.

Affiliations

  • Member, National Association of Sales Professionals (NASP) – Committed to continuous learning in sales process improvement and customer relationship management.
  • Member, Association of Digital Advertising Professionals (ADAP) – Advocated for the application of digital media technologies in communicating sales strategies.
  • Member, Advertising Research Foundation (ARF) – Learned advanced audience measurement and advertising effectiveness metrics to boost campaigns.
  • Participant, Ad Sales Summit of 2023 – Attended leading conferences to increase media sales knowledge and cutting-edge digital advertising trends.
  • Certified Digital Advertising Specialist, procedure – Further enhanced understanding in digital ad formats and executing highly targeted campaigns.
  • Member, Global Sales Leadership Society (GSLS) – Joined global network to sharpen media and cross-border sales strategies.
  • Board Member, Media Sales Excellence Committee 2015 – Collaborating with industry peers to develop best practices for sales optimization.
  • Media Sales Training Facilitator, method – Led high-impact sales training sessions, equipping teams with the latest in media advertising techniques.
  • Certified Broadcast Advertising Executive, 2023 – Advanced training in the broadcast space to elevate advertising campaigns and client acquisition.
  • Mentor, Media Sales Internship Program, Seattle – Guided emerging advertising sales talent in developing foundational skills.

Certifications

  • Media Planning Essentials Certification by the Media School
  • Certified Sales Executive (CSE) by Sales and Marketing Executives International (SMEI)
  • Certified Business Analysis Professional (CBAP)
  • Microsoft Office Specialist (MOS)
  • Interactive Advertising Bureau (IAB) Digital Sales Certification
  • SHRM Certified Professional (SHRM-CP)
  • IAB Digital Media Sales Certification
  • Yahoo Native Advertising Professional Certification
  • Facebook Blueprint Certification
  • Marketing Strategy Certification from Cornell University

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