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Skills

  • Supervision
  • Project organization
  • RFI Scanners
  • Client relationship management
  • Executive presentation development
  • Ad spend ROI optimization
  • First Aid/CPR
  • Billing and coding
  • Planning and coordination
  • Data compilation and synthesis

Work Experiences

  • Created professional letters, presentations, and spreadsheets that were free of errors.
  • Created budget reports, assisted with bookkeeping, and prepared presentations and proposals.
  • Achieved a 78% improvement in immediate lead generation.
  • Boosted positive engagement by 64% within 16 weeks.
  • Achieved a 81% boost in client satisfaction.
  • Managed physical and digital filing systems, ensuring that records were well-organized and accessible to team members.
  • Transcribed dictation and handwritten notes into reports and correspondence.
  • Prepared meeting agendas, provided advance materials, and followed up on meetings and team meetings.
  • Achieved a 59% time-saving on data collection efforts.
  • Analyzed geographic media consumption patterns, leading to the opening of targeted regional campaigns that yielded a $17 profit increase in 2019.

Summaries

  • Effortlessly manages a wide range of administrative tasks, including mail, records, and travel arrangements.
  • Accomplished Media Researcher specializing in audience trend analysis.
  • Motivating leader who has built and managed method teams in the past.
  • Communicative and team-oriented, with Workday expertise.
  • Expert in method with a strong aptitude for implemented and improved.
  • Miscellaneous student seeking hands-on experience through an internship in cross-functional collaboration.
  • Achieved a 77% improvement in client decision-making.
  • Media Researcher with data analysis and quality assurance abilities.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • With a team-oriented mentality, highly organized, proactive, and punctual.

Accomplishments

  • Developed Power BI-based dashboards to monitor emerging trends across multiple platforms, reducing manual data collection time by 50%.
  • Designed a scoring mechanism for evaluating media mentions, allowing for the prioritization of high-impact sources and increasing high-value coverage by 72%.
  • Trained and onboarded 8 new hires in media analysis techniques, leading to a productivity uptick of 61% within the team.
  • Researched and recommended key influencers, contributing to a project’s successful outreach campaign with a 34% engagement increase.
  • Led a team of 3 to optimize reporting on influencer impact, directly contributing to a 22% lift in followers and audience engagement.
  • Redesigned the company's media monitoring toolkit to align with revised business goals, enabling the acquisition of 17 new media partnerships.
  • Collaborated cross-functionally with marketing, PR, and sales teams to deliver insights that contributed to a 54% increase in campaign effectiveness.
  • Implemented a competitor media tracking initiative that led to the identification of new opportunities, boosting project visibility by 66%.
  • Crafted custom reports on PR coverage across 12 outlets, presenting insights to executives that led to a Lean award for coverage performance.
  • Led weekly cross-departmental briefings to discuss real-time trends identified through media monitoring, leading to an immediacy response rate improvement of 62%.

Affiliations

  • Participant, Media Insights & Engagement Conference, 2016
  • Certified, Google Analytics for Media Websites, 2024
  • Co-leader, Regional Workshop on Social Media Audience Sentiment Research, Boston
  • Member, International Digital Media Research Network, focused on cross-cultural content strategies
  • Member, National Association for Media Literacy Education (NAMLE), since 2019
  • Associate, Media Research and Intelligence Group, responsible for project turnaround initiatives
  • Certified, Media Planning and Buying Course by Lynda.com/LinkedIn Learning, completed in 2017
  • Active member, International Association for Media and Communication Research (IAMCR), 2021
  • Member, Broadcast Education Association (BEA); Active participant in research presentations
  • Volunteer, Emmy Awards Media Research Committee, 2024

Certifications

  • Certified Market Research Analyst (CMRA) - Brightline
  • SHRM Certified Professional (SHRM-CP)
  • MBA in Media Management category
  • Certified Professional in Marketing Research (CPMR) category
  • CompTIA Network+
  • Media Buying Academy Certification
  • Hootsuite Social Media Marketing Certification
  • Digital Media Measurement Certification metric
  • Certified Public Accountant (CPA)
  • Certified Business Analysis Professional (CBAP)

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