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Skills

  • Content creation and editing
  • Media Database Growth and Maintenance
  • Organization
  • Media Kits Development
  • Broadcast Media Liaison
  • Broadcast Scripting for Executives
  • Influencer Collaboration Management
  • Public speaking support
  • Metric equipment
  • First Aid/CPR

Work Experiences

  • Boosted brand authority by 38%.
  • Aligned media strategy with marketing objectives.
  • Collaborated with design and video teams.
  • Collaborated with design and video teams to create multi-media press kits that accelerated news coverage across digital platforms.
  • Collaborated with method customers to determine their needs and deliver system service.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Assisted in the launch of a public relations campaign.
  • Built a media tracking system to measure ROI on media relationships, leading to a more focused and effective outreach strategy.
  • Contributed to a 60% increase in positive press.
  • Amplified media visibility on various platforms.

Summaries

  • Aligned messaging with brand values across all platforms.
  • Achieved 84% growth in overall company recognition.
  • Achieved a 22% uplift in media exposure.
  • Strengths in process improvement and strategic planning backed up by Miscellaneous training.
  • Consistently delivered media coverage that exceeds expectations.
  • Mandarin and Spanish fluency
  • Achieved national press coverage for process.
  • Built robust journalistic relationships.
  • To optimize project goals and output, resolve complex problems, and deliver innovative improvement strategies, cultivates rapport with individuals.
  • Achieved 85% growth in sales.

Accomplishments

  • Analyzed industry trends and competitor PR strategies to refine future communication campaigns, increasing media effectiveness by 48%.
  • Drafted compelling press releases that resulted in a 64% increase in media pick-up across national print and online platforms.
  • Enhanced company press kit materials, which contributed to media coverage in 6% of press-receiving outlets.
  • Collaboratively developed a media outreach strategy that resulted in coverage across 13% of target industry publications.
  • Developed and maintained an up-to-date media contact database, significantly reducing response time to media inquiries.
  • Optimized press release distribution processes, reducing turnaround time by 6 days and improving engagement by 67%.
  • Managed key relationships with journalists and broadcasters, directly contributing to a President's Club for outstanding media relations.
  • Strengthened the organization's public image through targeted PR campaigns that focused on key issues, resulting in positive media coverage from 7 high-circulation outlets.
  • Advised senior leadership on media opportunities with a strong potential for positive brand reinforcement across program outlets.
  • Monitored broadcast, print, and online media to evaluate PR campaign success, crafting detailed reports with insights for future strategies.

Affiliations

  • Association for Supply Chain Management (APICS)
  • Online News Association (ONA)
  • Association for Education in Journalism and Mass Communication (AEJMC)
  • American Advertising Federation (AAF)
  • American Society of Journalists and Authors (ASJA)
  • Digital Marketing Institute (DMI)
  • Digital Media Association (DiMA)
  • American Society of Safety Professionals
  • Society of Women Engineers
  • Public Relations Society of America (PRSA)

Certifications

  • Media Analysis and Analytics Certification from HubSpot
  • Professional Certificate in Advanced Public Relations from Meridian
  • Certified Crisis Communication Professional (CCCP) from Northwind
  • CompTIA Security+
  • Certified Reputation Management Professional (CRMP) from Beacon Labs
  • Media Communications Certificate from system
  • Advanced Public Relations and Communication Skills Certificate from metric
  • Certified Public Accountant (CPA)
  • Project Management Professional (PMP)
  • Certified Corporate Communication Specialist (CCCS) from program

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