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Skills

  • Crisis communication management
  • Organization
  • Media Database Growth and Maintenance
  • Cross-functional team leadership
  • Communications
  • Press release writing
  • Media Kit Customization
  • Measuring and Reporting Media Impact
  • First Aid/CPR
  • Project organization

Work Experiences

  • Conducted media briefings before all major product launches, resulting in consistent, favorable media portrayals.
  • Used Salesforce to create and update tracking spreadsheets.
  • Boosted company awareness in the Atlanta market.
  • Achieved consistent, favorable media portrayals.
  • Amplified media visibility on various platforms.
  • Collaborated with 17 department teams.
  • Collaborated with design and video teams.
  • Conducted media briefings before major product launches.
  • Determined the category objectives by analyzing feedback, observing consumers, and collecting surveys.
  • Contributed to a Top Performer for excellence in media relations.

Summaries

  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Consistently delivered media coverage that exceeds expectations.
  • Asana and Tableau are two of my strongest skills.
  • Coordinated press events.
  • Analytical and well-organized professional who is equally at ease working alone or in a group.
  • Collaborative professional with expertise in media relations.
  • Coordinated media appearances for 8 C-suite executives.
  • Consistently achieved 24% growth in media-generated engagement.
  • Achieved reduction in negative press incidents by 57%.
  • Adept at managing media queries.

Accomplishments

  • Led successful crisis communication responses that minimized reputational damage during metric, resulting in a positive shift in public sentiment by 85%.
  • Resolved product issue through consumer testing.
  • Leveraged existing media relationships to increase positive news coverage by 16%, resulting in a measurable improvement in brand trust.
  • Devised a crisis communication playbook used by regional directors across Austin, enabling a swift, coordinated media response during crises.
  • Identified PR opportunities through daily media trend analyses, enabling proactive communication of company successes to the media.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Developed and maintained an up-to-date media contact database, significantly reducing response time to media inquiries.
  • Presented media strategies to executive leadership, securing approval to increase media spend which resulted in a 60% ROI boost.
  • Coordinated media response to a high-stakes product recall event, preventing negative press while maintaining customer trust.
  • Enhanced company press kit materials, which contributed to media coverage in 6% of press-receiving outlets.

Affiliations

  • PRSSA - Public Relations Student Society of America
  • National Association of Social Workers
  • Campaign for Press and Broadcasting Freedom (CPBF)
  • American Medical Informatics Association
  • Society for Technical Communication (STC)
  • Media Relations Council
  • American Marketing Association
  • Society of Women Engineers
  • International Association for Media and Communications Research (IAMCR)
  • National Association of Broadcasters (NAB)

Certifications

  • Certificate in Crisis Communication and Reputation Management from category
  • Certificate in Journalistic Content Creation from Brightline
  • ServSafe
  • Media Analysis and Analytics Certification from HubSpot
  • Certified Business Analysis Professional (CBAP)
  • CompTIA Security+
  • Public Affairs Certificate Program – initiative
  • Professional Certificate in Advanced Public Relations from Meridian
  • Advanced Media and Communications Certification from framework
  • Certified Media Relations Professional (CMRP) from Brightline

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