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Skills

  • Video Editing
  • Ad Performance Auditing
  • Competitive Media Tracking
  • Relationship development
  • Process improvement
  • First Aid/CPR
  • Communications
  • Media Monitoring and Reporting
  • MS Office
  • Multichannel Media Budgeting

Work Experiences

  • Adjusted go-to-market strategy.
  • Analyzed data for Power BI campaigns.
  • Achieved a $14 cost-saving per quarter.
  • Analyzed over 6 media campaigns over several months to decode audience behavior patterns, guiding improvements in content personalization strategies.
  • Achieved a significant reduction in customer acquisition cost.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Administered a narrative analysis of performance reporting, identifying key insights that influenced public relations initiatives and reduced negative brand sentiment by 84%.
  • Adapted content strategies on the fly.
  • Awarded Outstanding Service Award for outstanding contribution in transforming the company's media analytics reporting standard.
  • Looked for industry trends on social media and through online sources.

Summaries

  • Analytical Media Analyst with a focus on social media trend tracking and audience engagement. Provided insights that led to a 50% boost in positive brand mentions and improved competitive stance in key markets.
  • Agile Media Analyst with a talent for delivering data-driven insights.
  • Clear understanding of budget management and quality assurance as well as vendor management training.
  • Within Miscellaneous, senior Media Analyst and outstanding performer in stakeholder engagement and strategic planning.
  • Accomplished Media Analyst with 7 years of experience.
  • Achieved a viral reach improvement of 44%.
  • Media Analyst with 9 years of successful process improvement and project management experience.
  • Adjusted content strategies on the fly.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Agile Media Analyst with a talent for delivering data-driven insights that contribute to high-ROI marketing initiatives. Partnered closely with media agencies to adjust go-to-market strategies, boosting campaign performance by 79%.

Accomplishments

  • Helped streamline internal reporting processes using Microsoft Excel, reducing report publication time by 6 days and improving management decision-making speed.
  • Executed a competitive media spend analysis for a multi-national client resulting in a 34% reduction in inefficient spend.
  • Resolved product issue through consumer testing.
  • Executed sentiment analysis for Northwind media campaigns, dramatically reducing negative press mentions by 45% over a 6 months period.
  • Led the benchmarking project for analyzing competitor media tactics across 16 industries, providing actionable insights that influenced the company's marketing strategy.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Optimized reporting templates based on feedback from 6 stakeholders, improving cross-departmental communication and decision-making efficiency by 76%.
  • Presented an in-depth media performance evaluation to senior management; helped identify that reallocating budget to digital campaigns resulted in a 43% improvement in conversion rates.
  • Collaborated with product and research teams to develop a sentiment analysis framework for new market entries, resulting in competitive advantage and 83% higher engagement at launch.
  • Developed custom dashboards to track competitive media trends in real-time, resulting in agile decision-making processes that enhanced campaign turnarounds by 52%

Affiliations

  • Participated in Media Analytics Workshops hosted by the Association for Data-driven Media Insights
  • Toastmasters
  • International Council of Nurses
  • American Medical Informatics Association
  • Collaborated with Creative Directors through the Content Marketing Association
  • Rotary International
  • Professional development attendee, Online News Association (ONA) Conference for Digital Strategy
  • Society of Human Resource Management
  • Active member, International Association for Media and Communication Research (IAMCR)
  • Jaycees

Certifications

  • Certified Analytics and Data Specialist (CADS) - Ironclad Systems
  • Hootsuite Social Media Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Google Tag Manager Certification
  • SEMrush SEO Fundamentals Certificate
  • Salesforce
  • CompTIA Network+
  • HubSpot Content Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • Advanced Media Buying & Planning Certificate - Cedar Works

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