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Skills

  • Conversion Rate Optimization (CRO)
  • Data entry
  • Data-driven decision making
  • Pricing structures
  • Graphic design
  • Customer relationship management (CRM) Workday
  • Fact checking
  • Creative direction
  • Category marketing background
  • Employee training

Work Experiences

  • Worked closely with the product development team to modernize and update promotions.
  • Boosted mobile session duration by 15%.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Tracked process data and tweaked marketing campaigns, which resulted in a 4% increase in sales.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Attracted 2 attendees.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Boosted overall engagement by 50%.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 58% return on a $10 marketing budget.
  • Redesigning marketing plans using an analytical approach to meet changing needs.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Adept at delivering multi-channel campaigns.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Achieved holistic campaign success.
  • Strengths in cross-functional collaboration and process improvement backed up by Miscellaneous training.
  • Achieved a 7% growth in customer loyalty.
  • Achieved a 28% surge in organic search traffic.

Accomplishments

  • Successfully launched and managed email marketing campaigns that resulted in a 30% growth in open rates and $17 in attributed sales.
  • Created a partnership with Lakeside Partners to co-develop a marketing initiative, resulting in $12 in shared partnership revenue in 2021.
  • Coached and mentored a marketing team of 2, increasing campaign efficiency and improving performance KPIs by 40%.
  • Created and scaled up a multi-platform digital marketing strategy that boosted organic search traffic by 56% within a 16-month period.
  • Collaborated with team of 16 in the development of metric.
  • Revised the company's loyalty reward structure, resulting in a spending increase of 31% among returning customers.
  • Supported business leadership by developing quarterly reports that highlighted campaign ROI, contributing to a 55% increase in marketing budget allocation for 2018.
  • Developed a growth hacking framework that accelerated customer growth by 84% in a highly competitive market space.
  • Developed a comprehensive product launch strategy resulting in a revenue increase of $18 within the first 16 months.
  • Resolved product issue through consumer testing.

Affiliations

  • Google Ads Certification - Workday, 2020
  • American Marketing Association (AMA) 2015 - Present
  • Public Relations Society of America (PRSA)
  • American Society of Safety Professionals
  • Affiliate and Performance Marketing Roundtable Member
  • Toastmasters
  • HubSpot Certified Professional - SAP, 2015
  • Google Analytics Individual Qualification (GAIQ)
  • Association of National Advertisers (ANA) - Active Contributor
  • Association of Information Technology Professionals

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Certified Strategic Marketing Professional (from category)
  • AMAs Professional Certified Marketer (PCM) in Digital Marketing
  • Inbound Marketing Certification by HubSpot Academy
  • Postgraduate Diploma in Digital Marketing from standard
  • Certified Customer Experience Professional (CCXP)
  • Facebook Certified Planning Professional
  • Advanced Google Analytics Certification
  • Facebook Certified Media Buying Professional
  • Microsoft Certified Systems Engineer (MCSE)

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