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Skills

  • Branding and brand guideline creation
  • Data-driven marketing decisions
  • Team building
  • Client communication
  • Budgeting and Allocation 
  • Public and media relations
  • Team management
  • Business operations
  • Product development
  • Marketing and advertising

Work Experiences

  • Boosted campaign effectiveness by 48%.
  • Achieved industry-leading results for method customers through implemented.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved President's Club for campaign effectiveness.
  • Analyzed programmatic ad campaigns.
  • Achieved a 66% increase in customer acquisitions through innovative use of display ads, geo-targeting, and retargeting strategies.
  • Oversaw the launch of 8 new products in order to increase market share and generate revenue of $6.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Implemented optimal sales strategies for the Portland market in order to meet commercial objectives.
  • Achieved a 39% improvement in dynamic retargeting precision.

Summaries

  • Innovative marketing leader with 14+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved a 16% increase in sales.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Excited to bring my team leadership experience to my new position.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved 35% lead generation growth in the past year.
  • Marketing Media Manager is a proactive and innovative Marketing Media Manager with 10 years of experience converting sales leads and managing multiple territories.
  • Adept at negotiating media buys with program vendors, resulting in $13 savings while maintaining campaign reach and effectiveness, driving efficiency and fiscal responsibility.

Accomplishments

  • Optimized website content to improve SEO ranking, resulting in a 31% increase in organic traffic over the past year.
  • Championed the integration of new marketing automation tools, cutting campaign production time by 32%.
  • Executed a content-driven PR campaign that achieved earned media coverage valued at $115,000 in total reach.
  • Developed SEO strategies that resulted in 9 top-ranking keywords in searches for Miscellaneous.
  • Developed a content marketing strategy that increased inbound leads by 47% within the first 6 months.
  • Collaborated on international campaigns that resulted in 3 new market entries, boosting total market awareness by 75%.
  • Planned cross-channel media buys, effectively lowering cost-per-acquisition (CPA) by 19%.
  • Collaborated with a cross-functional team consisting of 8 departments to launch SAP, achieving 73% above forecasted sales.
  • Assessed and introduced Workday tools that reduced manual campaign optimization efforts by 13 hours per week.
  • Collaborated with team of 10 in the development of standard.

Affiliations

  • Inbound Marketing Certification (Jira, 2022)
  • Media Ratings Council (MRC)
  • Network of Executive Women in Media
  • Association for Supply Chain Management (APICS)
  • Advertising Club of Atlanta
  • Project Management Institute
  • International Council of Nurses
  • Society of Human Resource Management
  • International Association of Administrative Professionals
  • Search Engine Marketing Professional Organization (SEMPO)

Certifications

  • Salesforce
  • HubSpot Content Marketing Certification
  • Search Engine Optimization (SEO) Specialization by HubSpot
  • CompTIA Security+
  • CompTIA A+ Technician
  • Certified Public Accountant (CPA)
  • CompTIA Network+
  • Google Tag Manager Certification by Google
  • SHRM Certified Professional (SHRM-CP)
  • Advanced Programmatic Advertising Certification by Summit Group

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