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Skills

  • Communications
  • Coaching and mentorship
  • Strategic marketing
  • Operational improvement
  • Industry knowledge
  • Creative direction
  • Team building
  • Vendor relationship management
  • Project organization
  • Data gathering

Work Experiences

  • Was in charge of a team of 2 assistants and professionals who were responsible for strategic promotions.
  • Developed marketing campaigns to support strategic initiatives and increase awareness of new products.
  • Created quotes for potential clients, upselling special packages and maintaining high accuracy levels.
  • Created promotions that focused on launched and method.
  • Achieved a 45% lift in campaign recovery.
  • Verified and updated metric account information in a timely and accurate manner.
  • Achieved 16% higher adherence to campaign execution protocols.
  • Increased traffic to Austin by creating and implementing attention-getting plans.
  • Gathered and analyzed promotional data to improve future planning.
  • Updates to the company's online presence, including the main business website, were devised by me.

Summaries

  • Strategic thinker with expertise in quality assurance.
  • Kept up to date on the latest industry trends and methods to deliver innovative work.
  • Account Executive with extensive knowledge of data analysis and a strong commitment to increasing sales in order to maximize revenue.
  • Expert in Asana with conflict resolution training and strong problem-solving abilities.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Manager of Ad Operations.
  • Worker who is dependable and enterprising and is focused on increasing revenue.
  • Professional advertising specialist with experience balancing business, marketing, and sales objectives with high-quality advertising.
  • Adaptable and motivated, with a strong work ethic and the ability to thrive in either a team-based or individually motivated environment.
  • Competent in advertising on Facebook, Google, and other online platforms, as well as traditional strategies to diversify approaches.
  • With a team-oriented mentality, highly organized, proactive, and punctual.

Accomplishments

  • Streamlined the creative approval process by coordinating among internal teams, reducing approval timelines by 12%.
  • Achieved 46% response rate improvement on high-impact formats by implementing viewability and user engagement studies.
  • Led the charge to implement AI-driven optimization tools resulting in a 59% increase in return on ad spend (ROAS).
  • Managed daily pacing and performance for program campaigns, ensuring KPIs were met within 16 days of each campaign’s start date.
  • Managed a portfolio of 5 enterprise clients, ensuring all campaign deliverables were met and resulting in a client satisfaction rate of 70%.
  • Authored client-facing campaign wrap-up reports, showcasing a 78% increase in conversion metrics and client ROI guarantees.
  • Coordinated ad product launches in new regional markets, generating $146,000 in incremental revenue within two years.
  • Refined programmatic ad-buying strategies that resulted in a 74% reduction in cost-per-mille (CPM) with no loss in performance.
  • Championed efforts to integrate Salesforce into the ad operations tech stack, reducing redundancy and saving the team 17 hours per month.
  • Orchestrated end-to-end ad campaign execution for high-profile clients, resulting in a 63% uplift in customer retention year-over-year.

Affiliations

  • Volunteer Member, Non-Profit Marketing Leaders Group, 2020
  • Executive Member, Global Association of Ad Operations Executives, 2023-Present
  • Certification Holder, Google Ads Display Certification, 2020
  • Certified Graduate, procedure Digital Marketing Executive Program, 2021
  • Certification, Global Industry Standard for Programmatic Buying (IAB), 2015
  • Member, Digital Ad Operations Certification from IAB, 2020
  • Co-Creator, Local Ad Operations Mastermind Group, Seattle, 2019
  • Certification, Data-Driven Consultancy Training (DDMC), 2018
  • Speaker/Presenter, Regional AdTech Roundtable in Portland, 2023
  • Registered Affiliate, AdMonsters Community for Digital Ad Ops Leaders, 2023

Certifications

  • Certified Media Planner & Buyer (CMBP) - Summit Group
  • SHRM Certified Professional (SHRM-CP)
  • Certified Professional in Programmatic Media Buying – Ironclad Systems
  • Google Ads Creative Certification
  • Google Analytics Certification
  • CompTIA Security+
  • Interactive Advertising Bureau (IAB) Programmatic Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Network Associate (CCNA)
  • Google Certified Professional Cloud Architect

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