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Skills

  • Advertising expertise
  • Communications
  • RFI Scanners
  • Ad technology stack implementation and optimization
  • Supervision
  • Data tracking and analysis
  • Ad operations troubleshooting and issue resolution
  • Team management
  • Ad campaign performance analysis
  • Process improvement

Work Experiences

  • Successfully started accounts with 3% after finding over 14 new potential clients.
  • Achieved a 45% lift in campaign recovery.
  • Oversaw a team of 15 professionals who used a $9 budget to create 2 ads each month.
  • Created and implemented advertising strategies to help category and program grow significantly.
  • Kept an advertising calendar to stay on track with projects and meet three years deadlines.
  • Achieved 16% higher adherence to campaign execution protocols.
  • Implemented a training program for Manager of Ad Operations in order to increase the number of new accounts signed and customer satisfaction.
  • Set and enforced sales goals to help the team succeed.
  • Created presentations and other materials to illustrate campaign performance for use in management meetings.
  • Gathered and analyzed promotional data to improve future planning.

Summaries

  • Individual with a goal-oriented mindset and a solution-oriented approach to problem-solving.
  • Increased revenue and productivity in the past.
  • Manager of Ad Operations is a hardworking and dependable Manager of Ad Operations who excels at quality assurance and client relations.
  • Expert in Asana with conflict resolution training and strong problem-solving abilities.
  • During a 17-year career in advertising, demonstrate a strong understanding of customer preferences, advertising techniques, and creative design.
  • Known for his leadership and team-building abilities.
  • Manager of Ad Operations and team leader with 9 years of experience in metric settings.
  • Senior Account Executive with a proven track record of bringing in new clients.
  • Enthusiastic about putting together engaging and effective promotions for metric events that attract customers and increase profits.
  • Account Manager who has a track record of increasing revenue, productivity, and customer satisfaction.

Accomplishments

  • Revitalized legacy ad placements on premium publisher sites, producing a 64% improvement in web traffic conversion for premium campaigns.
  • Managed daily pacing and performance for program campaigns, ensuring KPIs were met within 16 days of each campaign’s start date.
  • Collaborated with legal teams to ensure compliance in custom ad product offerings, allowing seamless launches into new markets.
  • Developed an automated reporting system using Asana, reducing report generation time by 17 hours per week and improving accuracy.
  • Spearheaded a program for ongoing A/B testing across display and video ads, leading to a 77% increase in CTR and conversion rates.
  • Supervised campaign budget allocations, optimizing spend distribution to provide 45% ROI improvement over 18 months.
  • Contributed to year-over-year revenue growth of 37% by optimizing high-value ad placements for premier clients.
  • Developed and mentored a team of 15 junior ad operations specialists, improving team output by 37% within 6 months.
  • Worked with the engineering team to troubleshoot ad-serving issues, reducing downtime by 4% and improving campaign performance consistency.
  • Reduced campaign turnaround times by 2 days through process overhauls and resource reallocations with no impact on performance quality.

Affiliations

  • Certified Participant, Adobe Ad Cloud Training Program, 2015
  • Certified Digital Marketing Specialist, QuickBooks Certification, 2024
  • Board Member, Ad Operations Specialists Professional Association, framework
  • Certificate Holder, Social Media Certified in ServiceNow Ads, 2017
  • Member, Digital Ad Operations Certification from IAB, 2020
  • Speaker/Presenter, Regional AdTech Roundtable in Portland, 2023
  • Affiliate, AdOps Careers and Networking Group, 2019-Present
  • Member, Advertising Production Resources (APR), 2015-Present
  • Attendee, AdExchanger Digital Marketing Summit, 2017-Present
  • Registered Affiliate, AdMonsters Community for Digital Ad Ops Leaders, 2023

Certifications

  • SAP Certified Application Associate
  • Microsoft Certified Systems Engineer (MCSE)
  • CompTIA A+ Technician
  • Google Ads Creative Certification
  • Certified Ad Operations Specialist (CAOS) - Vantage
  • First Aid/CPR
  • American Academy of Financial Management (AAFM)
  • CompTIA Security+
  • Certified Public Accountant (CPA)
  • Adobe Advertising Cloud Certification - Beacon Labs

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