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Skills

  • Monthly and quarterly reporting
  • Employee training
  • Coupon and discount campaign coordination
  • Data-driven decision making
  • Cross-functional team collaboration
  • Database management
  • Customer demographics
  • Digital marketing
  • Copywriting expertise
  • Communications management

Work Experiences

  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Analyzed market trends in Atlanta.
  • Achieved sales growth of 54%.
  • Taught company protocols, best practices, and standard procedures to entry-level and procedure data analysts.
  • Conducted market research.
  • Boosted brand loyalty.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Boosted sales of Microsoft Excel by 26%.
  • Conducted focus groups with local customers.
  • Boosted RSVP rates for store events by 17%.

Summaries

  • Achieved results over 18 months.
  • Collaborated with 15 local vendors to expand inventory offerings, resulting in $16 in increased monthly sales and stronger community ties.
  • Achieved results over 2021.
  • Local Store Marketer with extensive experience in performance reporting and Power BI marketing.
  • Industrious marketing specialist with 3 years of experience in marketing and a decisive and hardworking attitude.
  • Achieved a 26% increase in regional visibility.
  • Clear understanding of process improvement and project management as well as client relations training.
  • Achieved customer growth of 74%.
  • Achieved results through strategic community partnerships.
  • Achieved 31% growth in customer retention.

Accomplishments

  • Introduced a customer feedback program via surveys and email collection, yielding actionable insights to optimize the local inventory.
  • Led a team of 7 in strategizing and publicizing store events with local entertainment venues, boosting collaborative event sales by 54%.
  • Created immersive local discounts and couponing strategy as part of the initiative, resulting in $13 uptick in weekend in-store sales.
  • Facilitated vendor relationship management for 4 local suppliers, ensuring smoother supply chain logistics and inventory flow during campaigns.
  • Carried out targeted email campaigns for local customers, achieving an open rate of 15% and 54% sales conversion.
  • Negotiated and secured sponsorship deals with 8 local entities, creating a revenue uplift of $9 over one year.
  • Created and maintained relationships with local chambers of commerce, fueling a 74% rise in regional goodwill toward the brand.
  • Successfully managed 17 co-branding promotions with local vendors, which contributed to a 32% growth in overall sales.
  • Established a continuity marketing plan that allowed consistent customer follow-up through email marketing, boosting returning customer rate by 37%.
  • Increased local market penetration by 57% through execution of innovative grassroots marketing techniques aligned with local culture and values.

Affiliations

  • American Society of Safety Professionals
  • National Retail Federation (NRF)
  • Society of Women Engineers
  • Women in Marketing (WiM)
  • National Association of Professional Women (NAPW)
  • Entrepreneurs’ Organization (EO)
  • Certified Marketing Professional (CMP) - initiative
  • American Marketing Association (AMA) - local initiative
  • National Restaurant Association (NRA)
  • American Marketing Association

Certifications

  • Certified Local Store Marketer (CLSM) by Vantage
  • Microsoft Certified Systems Engineer (MCSE)
  • Hootsuite Social Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • American Marketing Association Professional Certified Marketer (PCM®)
  • Salesforce
  • Google Certified Professional Cloud Architect
  • CompTIA Security+
  • Certified Sales Consultant by Ironclad Systems
  • Social Media Certification by ClickMinded

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