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Skills

  • Team management
  • Python
  • Team building
  • A/B testing
  • Program Marketing
  • Communications
  • Organization
  • RFI Scanners
  • Marketing campaign management
  • Campaign performance reporting

Work Experiences

  • Analyzed and reported on the results of marketing campaigns, gained insights, and compared results to goals to identify strengths and weaknesses.
  • Directed and launched 18 product additions in order to expand into new markets, resulting in $11 in additional sales volume.
  • Achieved a 63% jump in repeat customers.
  • Advised on the successful launch of Microsoft Excel, creating a loyalty strategy that saw 74% conversion among top-tier members.
  • Used industry trends and competitive analyses to boost the effectiveness of my marketing campaigns.
  • Developed special projects for existing and prospective customers to generate new system business.
  • Increased the system segment product margin by 2% for Seattle.
  • Collaborated with Director of Loyalty Marketing Analyticss and Director of Loyalty Marketing Analyticss to plan marketing activities aimed at promoting Adobe Creative Suite successfully.
  • Worked closely with sales, technical services, and customer service representatives to ensure that the project was completed on time and on budget.
  • Strengthened program outreach by managing marketing communications, public relations, and government affairs to maximize branding initiatives.

Summaries

  • Knowledge of ServiceNow in depth, as well as team leadership and budget management abilities.
  • Forecaster, project manager, and planner with extensive Miscellaneous experience and strong communication skills.
  • Looking forward to taking on a new challenge with a successful team.
  • Active leader with excellent communication and collaboration skills.
  • Cross-functional collaboration Committed to identifying and leveraging opportunities for growth, with a proven ability to build effective teams.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Director of Loyalty Marketing Analytics.
  • In the Director of Loyalty Marketing Analytics role, I'd like to use my strategic planning background.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • In both domestic and international markets, a resourceful marketing leader capable of successfully executing strategic marketing initiatives and effective brand management.

Accomplishments

  • Developed KPI dashboards for loyalty campaigns, enabling real-time tracking and boosting operational efficiency by 55%.
  • Conducted deep-dive performance audits of top loyalty segments, driving 41% more redemptions in underperforming categories.
  • Played a key role in creating a customer lifecycle roadmap, increasing Average Customer Lifetime Value (CLTV) by 4.
  • Developed and executed multi-channel loyalty campaigns, driving a 77% increase in member sign-ups during 2017.
  • Worked cross-departmentally to align marketing, data, and IT on loyalty program enhancements, reducing implementation lead times by 10 weeks.
  • Implemented machine learning algorithms for personalization, leading to a 71% increase in reward redemptions in system.
  • Reengineered loyalty program tiers, increasing engagement on high-margin reward options by 20% over 6 quarters.
  • Evolved the loyalty program into a cross-brand initiative, contributing to a 16 increase in collective monthly revenue from partners.
  • Integrated CRM and POS data, creating a unified loyalty reporting system that reduced response time for campaign analysis by 13%.
  • Collaborated with external vendors to enhance loyalty partnerships, contributing to a 17% lift in co-branded promotion revenue.

Affiliations

  • Member, Association for Computing Machinery (ACM) - Specialized in SQL optimization and data structures applicable to loyalty programs.
  • Researcher, Strategic Loyalty Program Research Consortium - Contributed data-driven insights on new loyalty trends and consumer behavior.
  • Member, Society for Marketing Science - Focused on customer journey mapping and applying quantitative methods to loyalty programs.
  • Guest Speaker, Global Loyalty Marketing Summit - Delivered insights on cross-brand collaborations for loyalty program enhancement.
  • Member, Data Science for Social Good Network - Contributed to projects aimed at improving data insight processes for CRM platforms.
  • Certified Predictive Analytics Expert, Ironclad Systems - Specialization in customer churn prediction and loyalty marketing analysis.
  • Member, American Marketing Association (AMA) - Engaged in knowledge sharing on improving brand loyalty through marketing analytics.
  • Research Contributor, Strategic Partnerships in Loyalty Programs Forum - Provided data-driven insights into brand collaborations for loyalty marketing.
  • Certified Professional, SAP User Group - Participated in knowledge sharing around best practices in Salesforce deployment for loyalty analytics.
  • Volunteer, Phoenix Data Science Community Group - Engaged in the local analytics ecosystem promoting data-driven loyalty management.

Certifications

  • R Programming for Data Science Certification Workday
  • Google Analytics Advanced Certification Lakeside Partners
  • Digital Marketing Specialist Certification Beacon Labs
  • Strategic Marketing Planning Course metric
  • Google Tag Manager Certification - Cedar Works
  • Certified Digital Marketing Measurement and Analytics Professional system
  • Certified Public Accountant (CPA)
  • Facebook Blueprint Certification in Marketing Analytics Vantage
  • CompTIA Network+
  • Apple Certified Associate (ACA)

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